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Why we care about AI in marketing

Martech

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. Learn more about AI marketing. Machine learning. As AI improves, use-cases are only going to increase. AI-powered platforms.

Campaign 145
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How Generative AI is Revolutionizing Application Development

Salesforce

It provides you with all the features you need to build and deploy the most innovative AI applications in a trusted way, with the right guardrails and supervision in place. Learn more about how LAMs and LLM orchestration can work for your team. Let’s walk through the key components. See the possibilities

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Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4

Search Engine Land

As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. You can learn more about how it technically works in this blog post. The report.

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Microsoft to add ChatGPT features to Bing Search

Search Engine Land

family of large language models, and is fine-tuned with both supervised and reinforcement learning techniques. You can learn more about how it technically works in this blog post. Google has pretty advanced AI and machine learning that can likely do exactly what ChatGPT does already or better. The report.

Launch 111
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SEO, generative AI and LLMs: Managing client expectations

Search Engine Land

Learn about the potential investment in enterprise or developer-owned versions of the tools that can offer more in terms of privacy and/or quality output. The conversation allows SEO to steady the course. Pose questions such as: What happens if everybody does this?

Clients 144
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6 ways to use generative AI for your marketing

Martech

Like with any other generative AI use case, rewriting requires human supervision. Ethical considerations and a commitment to continuous learning and adaptation are vital as we embrace these technologies. Upload a post, and the generative AI can identify areas for expansion, reduction or updating and then revise accordingly.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

learning how to use language in chatbot sessions with ChatGPT to issue prompts. As one example, ChatGPT, like the internet it learns from, lacks veracity. Keep a close eye on how the increase in data in the training set and supervised learning continues to advance new versions of GPT.