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Political ad spending shifts regional CTV costs for brands

Martech

Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Plus, less advertising by national competitors is an opportunity for regional swing-state brands that must advertise in these states. Politics drive up CPMs. That said, the 10.5% Processing.

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Elements of Sales Territory Mapping

Iannarino

Territory mapping is an important component of sales performance management. The optimal sales territory mapping for your company and your goals may be terrible for another company.

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A Heretical View of Territory Management

Iannarino

There are several ways you might build and manage a territory as a sales manager or sales leader. You want to make certain that your sales team is pursuing the right prospective clients. With too little coverage, you may fail to capture the new client logos and opportunities.

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Mastering sales territory management for better results

PandaDoc

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Thoroughly researching new areas and understanding their laws and regulations will help you successfully break into new territories. Request a demo today What is sales territory?

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Is it time to rethink your Google Ads strategy?

Search Engine Land

The account was set up by region, and each ad group housed thousands of product-focused keywords. Organizing the account by region might have made sense at one time. It had expanded the regions it served to encompass most of the U.S., yet all of its advertising focused on its “old” territory. But the company had changed.

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Toast: We Made Our Sales Reps Close More, And Shrunk Their Territories. It Worked.

SaaStr

And it shrunk territories -27%. And won’t reps complain to the high heavens when you shrink territories? The post Toast: We Made Our Sales Reps Close More, And Shrunk Their Territories. So Toast has had to not just get efficient like everyone else these days, but extra efficient. So what did it do? And what happened?

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Urban digital transformation: Insights for marketers from global smart cities

Martech

While not a city initiative, a Mountain West Region solar plant provides an excellent example of how digital advancement requires continued oversight and optimization — a lesson applicable to urban planners, tech companies and marketers alike. And if the campaign is evergreen, there must be oversight as well.

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