Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. It was planning time.

Lead generation 100

Lead generation A/B testing Government Customer Relationship Management 100

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

GTM 89

GTM Finance Pipeline Growth 89

Search Engine Land

JANUARY 8, 2024

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. With search engines like Google and Bing employing AI to enhance result accuracy, marketers must understand AI’s impact to remain competitive.

Objectives and Key Results 125

Objectives and Key Results Click Through Rate User Experience Engineering 125

Martech

MAY 2, 2024

This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas. Marketing to buying teams is not the same as marketing to accounts.

B2B 115

B2B Drivers/motivators CRM GTM 115

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 121

CRM Technology Technology Campaign 121

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Education 97

Education Entertainment Networking Legal 97

Search Engine Land

NOVEMBER 29, 2023

Vidhya Srinivasan, who previously led product and engineering for ads, will take over to lead the Ads team and will report directly to Google’s Senior Vice President, Prabhakar Raghavan. This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences.

Price 121

Price Engineering Launch User Experience 121

Sales Hacker

APRIL 30, 2024

In this role he oversees all aspects of G2’s revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales.

GTM 90

GTM Customers Contract Go To Market 90

Search Engine Land

FEBRUARY 5, 2024

And with increasing discussions and scaremongering in the media about how AI will lead to job losses, it’s no wonder. Why generative AI feels threatening AI isn’t just threatening from the “what if it goes rogue and takes over the world” perspective. Generative AI is being touted as a time-saving, workforce-reducing miracle tool.

Engineering 123

Engineering Pitch Growth Strategize 123

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Drip campaigns.

A/B testing 122

A/B testing B2C Appointment Campaign 122

Salesforce

FEBRUARY 12, 2024

The Salesforce job market is only growing, powered by AI. Different jobs require different skills, so find your perfect role with this quiz and check out the Career Paths on Trailhead, Salesforce’s online learning platform, to learn about all the different career options available and then check them out in the Trailblazer Career Marketplace.

Relationship building 116

Relationship building Niche Contact Trust 116

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). Operations roles are at the forefront of automating processes. ” That trend is independent of generative AI. ” That trend is independent of generative AI.

Construction 110

Construction Promote Clients Growth 110

Search Engine Land

MAY 9, 2024

Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Generative AI might Generative AI has become a significant topic for brands worldwide. Generative AI might Generative AI has become a significant topic for brands worldwide. We also need to care about AI. Who you do it for.

Engineering 110

Engineering Networking Clients Construction 110

Martech

JANUARY 26, 2024

Generating revenue growth is the ultimate goal for any B2B founder. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. His main concerns are the quality and source of leads.

B2B 113

B2B Customers Appointment Objectives and Key Results 113

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 112

Meeting Campaign Lead generation Strategize 112

Search Engine Land

SEPTEMBER 1, 2023

In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. Technically speaking, results are possible within days if you get content live and indexed quickly. But ironically, that’s often the part that gets stalled. That’s where operations become the key to success.

CTR 128

CTR X-functional Profit margin Contract 128

Martech

OCTOBER 6, 2023

Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement.

SQL 132

SQL Pipeline Education Campaign 132

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this.

Cross-sell 52

Cross-sell GTM Technology Technology 52

Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.

Construction 95

Construction Growth Engineering Service 95

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 119

Go To Market Lead generation Sales Meeting 119

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

Technology 140

Technology Technology Campaign Technique 140

Understanding the Sales Force

FEBRUARY 22, 2023

Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. And the very same companies who were claiming that their SaaS marketing platforms would replace salespeople actually required salespeople - lots of them - to sell their applications. They average only 1.5

Cold Call 162

Cold Call Appointment Consult Lead generation 162

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 106

Government Campaign Follow-up Conversion 106

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Today, revenue and customer generation must be a team sport. Buying leads to hit artificial top-of-funnel and sales lead quotas.

Finance 90

Finance Sports B2B Contract 90

Lead Fuze

JUNE 26, 2023

Comprehending how a digital marketing agency gains income is imperative for sales representatives, recruiters, startups, marketers and entrepreneurs. We’ll also explore how balancing revenue with business expenses plays a significant role in an agency’s financial health. How do digital marketing agencies make money?

Strategic partnership 97

Strategic partnership Profit margin Non-Profits Strategize 97

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Trust 105

Trust Customers Healthcare Service 105

Search Engine Land

MARCH 20, 2024

Other professionals possess abilities that transcend traditional roles, like utility infielder, Javier Báez in baseball; and players like James Milner in European football (soccer) demonstrate versatility across positions. He or she needs to juggle multiple roles out of necessity. What is the position-less marketer?

Sports 86

Sports Assembly Line Campaign Technology 86

Sales Pop!

OCTOBER 19, 2023

Transforming Sales and Marketing Alignment: The Rise of the CRO In the ever-evolving landscape of business, the harmony between sales and marketing departments has been a long-sought-after goal. The CRO, as our guest Nathan Young , a seasoned marketing strategist, points out, is a pivotal figure in this transformation.

Sales 111

Sales Technology Technology Contact 111

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Marketing emails and subscribed messages need to offer one-click unsubscribe requests.

Prospecting 90

Prospecting Contact CRM Campaign 90

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Electricity 116

Electricity Campaign Process Conversion 116

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This method is grounded in the continuous analysis of customer behavior and market trends as they happen.

Growth 108

Growth B2B Customers Customer Relationship Management 108

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Salesforce

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. How did we get here? But major challenges remain.

SQL 110

SQL Retail Service Represent 110

Martech

MARCH 20, 2024

Other professionals possess abilities that transcend traditional roles, like utility infielder, Javier Báez in baseball; and players like James Milner in European football (soccer) demonstrate versatility across positions. He or she needs to juggle multiple roles out of necessity. What is the position-less marketer?

Sports 77

Sports Assembly Line Campaign Technology 77

Search Engine Land

NOVEMBER 17, 2023

The board no longer has confidence in his ability to continue leading OpenAI,” according to OpenAI’s statement. The board no longer has confidence in his ability to continue leading OpenAI,” according to OpenAI’s statement. Sam Altman is no longer CEO of OpenAI. Why was Altman ousted? What’s next?

Government 115

Government Non-Profits Technology Technology 115

Salesforce

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? How can this technology improve your job as an email marketer? What needs to happen for generative AI to achieve its full potential in email marketing? If so, how? Can you give us some examples?

A/B testing 98

A/B testing Consult Angle Click Through Rate 98

SaaStr

DECEMBER 30, 2023

I’ve talked with three CEOs at leading vendors in sales and post-sales at $200m+ in ARR the past few weeks and they’ve all reinforced these are some of the biggest changes in a generation. Outbound is nothing new, but the formal role of the SDR exploded the past decade. Segment reps, and have closers close.

Customers 113

Customers Price Follow-up Growth 113