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Dear SaaStr: How Do I Know If My New VP of Sales is Working Out? This is one of the most discussed topics on SaaStr, and a deep dive here: The 30-Day Test: How to Know if Your VP of Sales Will Succeed In a nutshell, you’ll know if your VP of Sales is working out by looking at two things: results and team-building ability. A great VP of Sales should start showing meaningful progress within one sales cycle—no excuses.
Key takeaways Engaging stakeholders at high-value business accounts on social media—notably, LinkedIn—offers a number of advantages for today’s enterprise sales teams. While marketing and enablement craft content to boost buyer and brand engagement, sales reps should spend time sharing those assets with select leads on social media. Pipeline marketing , industry events, and cold calling remain vital for generating leads, but social selling offers another viable lead-gen and -nurturing approach.
The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.
Success breeds success. We begin the week with one of my shorter articles. Three weeks ago, I wrote that the Red Sox believed that trading Rafael Devers, their best hitter, would make them a better team. Shortly thereafter they started their current 10-game winning streak. Last week I wrote, discussed, ranted and celebrated the 20-year legacy of #BaselineSelling and how one-on-one coaching wins the day.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Dear SaaStr: My Customer Hasn’t Paid. When is it Worth it to Hire a Collections Agency to Get The Money? Never. I know it’s frustrating, but if you’ve turned off the app and they still won’t pay, it’s just time to move on. It’s almost never worth it to hire a collections agency in SaaS. Here’s why: It destroys the relationship.
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Julie Hansen , sales trainer, former actor, and author of Look Me in the Eye. Julie shares her journey from media sales to acting and how her performance background shapes her sales training today. Together, they explore how salespeople can build trust through the camera, why presence matters more than perfection, and how to rethink virtual communication as a strategic asset rather than a limitation.
The post Creating Lead Funnels that Draw in Ready Buyers appeared first on ClickFunnels. Collecting leads is easy. Attracting the right ones that actually convert into customers is where most businesses get stuck. If your funnel is filled with freebie hunters, tire kickers, or email subscribers who never buy, it’s not a lead funnel. It’s a waste of time and money.
The post Creating Lead Funnels that Draw in Ready Buyers appeared first on ClickFunnels. Collecting leads is easy. Attracting the right ones that actually convert into customers is where most businesses get stuck. If your funnel is filled with freebie hunters, tire kickers, or email subscribers who never buy, it’s not a lead funnel. It’s a waste of time and money.
Everyone is focused on AI these days. And that focus has been on how AI makes our jobs easier, makes us more efficient, frees up our time. We are enamored with with all the tools, tricks, techniques. We absorb 100s of prompts that do our work for us. And we discover new hacks every day. But once we’ve done all of this, once we have maximized our use of AI (granted it will keep evolving), what’s left for us to do?
Two of the most misunderstood concepts in AI for B2B and SaaS aren’t technical—they’re human. “Human-in-the-loop” and “AI orchestration” have been watered down into feel-good phrases that make AI adoption sound effortless. The reality? They represent some of the most demanding, complex work your organization will ever take on.
We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending these. Those are the ones we unsubscribe from the fastest. A real newsletter delivers consistent value and builds trust. What is a newsletter, if it’s not just a promotional vehicle? A newsletter is an email people choose to receive.
Effectively managing the progression of opportunities and accurately predicting future sales performance is critical for success. Sales pipeline management and forecasting are essential practices that help sales teams achieve these objectives. Let’s explore the difference between the two and how sales managers can link sales pipeline management with sales forecasting for increased performance.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
How can one comp plan mistake sabotage your sales team before they even start? That's the challenge facing Adam and Laura from the Rossen Law Firm in Florida. After attending one of our Dallas workshops, they made the bold decision to transition to a non-attorney sales team. Six weeks later, they're all in on the strategy but hitting a wall on one critical issue: compensation structure.
The AI Replacement Reality Check: What You Can Actually Automate in Your SaaS Today The question isn’t whether AI will transform your SaaS business. It already has or will soon. The question is: which roles can you actually replace today, and which ones are still firmly in human territory? Here’s the unvarnished truth about what’s working, what’s not, and what requires more investment than most founders realize.
As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.
You can’t force urgency. But someone in your prospect’s organization stands to gain—or lose—the most if your solution isn’t implemented. Here’s how to find that person, turn their priorities into … The post Ask Yourself: Who Cares? first appeared on Colleen Francis - The Sales Leader.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
In a market where tariffs change weekly and supply chains are stretched thin, it’s no surprise that some competitors are running out of stock. But every competitor’s empty shelf is your chance to gain ground. Brands that understand how to turn competitor stockouts into revenue opportunities are the ones that will thrive. Why Out-of-Stocks Happen (And How to Spot Them) Industries that rely heavily on non-US manufacturing are especially vulnerable to running out of stock as they juggle import timi
When Anthropic hit a reported $4 billion in annual revenue at the end of 1H’25, it marked more than just another AI milestone. It validated a completely new category of B2B growth that’s operating by fundamentally different rules than anything we’ve seen before. Let’s break down the numbers that should make every SaaS founder rethink their growth assumptions: The Growth Trajectory That Breaks Every SaaS Model Anthropic’s Revenue Timeline: 2022: $10M (founding year revenue
The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. AI is everywhere. Revenue leaders are running endless pilots. Marketing teams are stitching together point solutions in hopes of unlocking scale. Yet pipeline growth is stalling. Credibility is eroding. And the playbooks that once promised repeatability now feel entirely out of touch.
For one of New York’s most celebrated jewelry brands, luxury products go hand in hand with a curated white glove experience. The company recently turned to agentic AI to scale the unmatched customer service that it’s famous for, but quickly ran into a common obstacle: latency. Customers were sometimes waiting as long as 15 seconds in between agent responses.
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Top-performing sales teams are 51% more likely to maintain a regular coaching cadence, yet 73% of frontline managers coach less than two hours per week. That coaching gap affects team dynamics, as well as win rates, ramp times, and revenue.
Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Stop wasting budget on generic B2B audiences. While your competitors fight for attention among mid-level managers and individual contributors, SaaStr delivers direct access to the 68% VP+ executives and 36% CEO/Founders who control enterprise budgets and make final purchasing decisions.
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How might consumers use AI agents to help with their product research and shopping in the future? As we look to the future, AI agents are poised to significantly transform how consumers conduct product research and shopping.
How much of your business is automated? According to our latest Small and Medium Business Trends report, 65% of customers expect businesses to adapt to their fast-paced needs , yet many SMBs are balancing sales, marketing, operations, and service, while handling daily operations. So, why not integrate and automate? Customer relationship management (CRM) integrations can help you reduce manual tasks and connect your tools.
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Tools pitch speed, scale, and simplicity. But here’s the reality: reply rates tank. Messages blend into the noise. Targeting gets lazy. The post How to Build a Modern Outbound Engine appeared first on Predictable Revenue.
Dear SaaStr: How Do I Know If My New VP of Marketing Is Working Out? It’s tough. Way too many senior marketers today just want to be strategists. Or just manage a few agencies and work on brand. That’s not what you need. You’ll know if your VP of Marketing is working out by looking at a few key indicators, and you should start seeing results relatively quickly—within the first 90 days.
Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad Spend & Strategy report. Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026.
Delivery doesn’t usually make headlines — but it quietly makes everything else possible. It’s where strategy meets execution, and increasingly, where Artificial Intelligence (AI) meets impact. And that is exactly what Ashok Raghupathy does at Salesforce: turn bold ideas into working products. Blaze your trail to Salesforce! At Salesforce, we’re not just shaping the future.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Sometimes on Saturday mornings, as I go through my feeds, my mind starts wandering to strange places. Today, my feeds are filled with acronyms. “The secret to sales success is captured by, [Insert your favorite methodology acronyms…]” Or “Use this process to develop the best AI prompts [again a set or acronyms that we can’t easily remember].” In reading these, I’ve come to recognize what I call, “Strategic Word Salad.” Start with a word, then
Dear SaaStr: Growth Has Slowed for 2 Years Now. What Can I Do To Reignite The Energy? If growth has been slowing down constantly and linearly for two years, you’re in a tough spot, but it’s not hopeless. The key is to break out of the inertia and make bold, decisive moves. Here’s what I’d do: Be Brutally Honest About Product-Market Fit If growth has been flatlining for this long, you may have lost some of your product-market fit.
Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM) —from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. Now, in this final piece of the series, I want to zoom out and offer a broader perspective on where AI is headed—particularly in marketing—and what we can expect in the years ahead.
Over the first half of the year, I’ve had the opportunity to listen to more than 300 Board of Directors presentations delivered by participants in our business acumen simulations. These presentations are the culmination of the learning journey: each team steps into the role of senior leadership, presenting their strategy, goals, accomplishments, and future guidance for their simulated company.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
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