ConversionXL

JULY 6, 2021

These are personalized ads that pull in users’ profile data to grab attention. Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. Message ads land straight in users’ inboxes. LinkedIn also puts the end-user experience first.

CTR 129

CTR X-functional Campaign Price 129

Search Engine Land

DECEMBER 28, 2023

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 116

Retail X-functional Launch Non-Profits 116

Sales Hacker

MARCH 4, 2025

It’s a delightful individual user experience. And so, uh, and function basically function. And so really what we looked at was not users, but we looked at customers that purchase that expanded and retained. Or, uh, we would have sped up X, um, if we just knew these one or two things. and comfort.

GTM 72

GTM X-functional Start-ups Campaign 72

ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. Amazon’s algorithm manages a smaller set of users—those with the intent to buy a product online.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

Search Engine Land

APRIL 14, 2023

Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. You may be doing something right when your revenue continues to grow despite such a bad user experience. Do you really have to rename it from x to x-y?

UX 99

UX X-functional User Experience Technology 99

ConversionXL

OCTOBER 5, 2016

Given that user testing and quality assurance are complementary, it shouldn’t be surprising that the same can be said of user experience and quality assurance. For example, UX learns who the audience is for the business and designs experiences specifically for those people. via Develop With Purpose).

UX 104

UX User Experience X-functional Launch 104

ConversionXL

DECEMBER 13, 2022

As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. You may think your site works perfectly in terms of user experience and functionality.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

FEBRUARY 3, 2022

Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Address churn by engaging users. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

AUGUST 27, 2024

They needed to build a user experience that allowed Google to index everything in it. Social media can play a vital role in building trust. It’ll enable you to leverage partnerships and bring in lighthouse users. For Twitter/X , you have to convince the CEO to start posting. Outbounding doesn’t live in isolation.

Growth 110

Growth Cold Call X-functional Follow-up 110

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. Step 2: Conduct user and competitor research to define the customer experience.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

MARCH 7, 2017

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. (It plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

Search Engine Land

MAY 7, 2024

The x -axis shows U.S. Resource lists General brand mentions Mentions in lists for RV-related bikes Decision stage: In-depth reviews, customer testimonials and featured stories in niche publications help solidify buyer decisions by showcasing Lectric eBikes’ practical benefits and user experiences.

CTR 83

CTR Electricity Real Estate X-functional 83

ConversionXL

JULY 13, 2016

The logic goes, “if X important person used Y product, it must be amazing.” ” We just published an Academic Insight on why people trust/distrust websites. It’s a trust issue. Find the bottlenecks in your site where users are frustrated, struggling to complete tasks. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

MAY 3, 2020

Given that user testing and quality assurance are complementary, it shouldn’t be surprising that the same can be said of user experience and quality assurance. Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”: QA and UX have a direct impact on what our customers experience, from flow to function.

UX 63

UX User Experience X-functional Launch 63

ConversionXL

DECEMBER 2, 2015

However, after years of experience, you still can’t tell what exactly will work, but you can more easily point out opportunity areas. You think your site works perfectly – both in terms of user experience and functionality – with every browser and device? You’ll notice that your conversion rate doesn’t simply say X%.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

SaaStr

DECEMBER 17, 2019

Zach : If we are kind of a core vendor to enable the user experience you want or more specifically enabled consumers to actually move money in and out of your platform, it’s quite unlikely that you’re going to turn that off. It determines if we can go to X, Y, Z or if we can do X, Y or Z or buy X, Y, Z or have X, Y or Z.

Finance 81

Finance X-functional Non-Profits Launch 81

PandaDoc

OCTOBER 3, 2023

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52

Process Objectives and Key Results X-functional Sales 52

SaaStr

DECEMBER 31, 2019

They should trust the security that the product has without sacrificing the user experience. So really thinking through the value that you deliver and how’s your smart product that really helps users get their work done versus getting on their way. Otherwise it breaks the user experience.

Product 59

Product B2B X-functional Growth 59

Lead Fuze

JULY 6, 2023

One way to ensure continuous, up-to-date customer engagement is by incorporating live chat functions into your platform. It’s like giving them a personalized payment experience, and who doesn’t love feeling special? Forbes highlights how live chats can significantly enhance your customer service strategy.

Customers 52

Customers Clients Lead generation X-functional 52

Hubspot

MARCH 10, 2016

It’s far too easy for a contact to click “unsubscribe” after gaining their hard earned trust in your communication. A type of online advertising that takes on the form and function of the platform it appears on. 91) User Experience (UX). We couldn’t leave “X” out of the party! Don’t blow it. 33) Engagement Rate.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. Because of a lack of trust. Four in five users say that being able to trust the information on a website is very important to them. You don’t buy from someone you don’t trust, do you? What do you do? Does it work?

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). Earned credibility – personal experience (e.g. Because of lack of trust. Four in five users say that being able to trust the information on a given website is very important to them. People don’t trust anonymous websites.

Trust 133

Trust X-functional Price Contact 133

ConversionXL

AUGUST 15, 2014

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

APRIL 3, 2018

Build trust through recriprocity. Building trust. Optimize for getting people to become more frequent users. Value = (Knowledge + Process) x Skill x Attitude. Gary Angel – Extending User Experience Analytics into the Real (non-digital) World. Functional analysis. Woo your customers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform.

E-commerce 126

E-commerce Launch Campaign Retail 126

SaaStr

AUGUST 30, 2019

It’s never been launched in our organization before, you have a resource team of two and a budget of X,” which is some small number of dollars, euros, or whatever your currency is, “How are you going to launch and make this as successful as though you had a million dollars to spend? So the definition matters, right?

X-functional 57

X-functional Drivers/motivators Start-ups Engineering 57

ConversionXL

APRIL 12, 2017

Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.).

Growth 86

Growth A/B testing Objectives and Key Results X-functional 86

SaaStr

JANUARY 10, 2020

But then on the strategic side, I think it also is a lot to what we were talking about before, which is where you put trust in others versus where you have an expectation of yourself building a certain level of confidence and conviction around decision making and setting the right milestones on the path and steering the company toward them.

X-functional 59

X-functional Start-ups Drivers/motivators Go To Market 59

Sales Hacker

JANUARY 21, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.

GTM 100

GTM Gambling B2B E-commerce 100

Sales Hacker

APRIL 29, 2025

It is user research, right? ’cause you get two things from product and user research. It’s a core function of product marketing. You can’t even do strategy without that good user research. We are gonna make great user experiences, it’s the code, work is a scale, blah, blah, blah.

GTM 86

GTM Product X-functional Start-ups 86

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). Since a user is exposed to over 15 concurrent experiments. Radical redesign.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77