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“We Will Never Revert Back….”

Partners in Excellence

The pandemic and associated economic disruption has forced all of us to reinvent how we work. We have had to rethink everything we do. It’s caused us to change our strategies–change how we buy, change how we engage solution providers, work with our supply chain, work internally.”

Up-sell 103
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The Pandemic, What Buyers Discovered

Partners in Excellence

As sellers, the pandemic has forced us to rethink our work and how we engage our customers. We’ve seen customers cancel “high priority/committed projects,” and shift funding to “ad hoc” projects that were more important. One of the biggest adjustments we’ve made is to “virtual selling.”

Up-sell 114
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When The Going Gets Tough

Partners in Excellence

First the pandemic, we and our customers had to discover new ways of working, engaging and moving forward. Just as we started to learn how to manage in the pandemic, we start seeing supply chain challenges. Inflation that we haven’t seen in decades, and now the recession. What do we do?

Pipeline 133
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SaaS Multiples Are At a 3+ Year Low. Where It Goes From Here.

SaaStr

The boosts Zoom (can’t go to the office anymore), Shopify (can’t go to a store anymore) were real, but could never be sustained. So they can fall another 20%-30% just to revert back to that mean: SaaS was already on a tear starting in 2018. saw during lockdown, we should still end up somewhere in the middle.

Finance 133
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7 ways to elevate your responsive search ads

Search Engine Land

Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots. Extra word of caution: Never use this for competitor keyword campaigns. This is why.

CTR 101
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Were the “Covid Multiples” in SaaS Just an Anomoly?

SaaStr

Multiples exploded when we all lived in the Cloud, quarantined in whole or in part in the Cloud. And so, Cloud multiples have rationally fallen back to where they were in 2018 and 2019. US ecommerce penetration is back to its pre-covid trend line. And e-commerce got a boost, but not quite the boost we thought, from Covid.

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Selling Outcomes Before Solutions

Accent Technologies

Let us talk internally and get back to you.” Fact : Solution Selling is not out of date—it probably never will be. Consider this example: “From our discussion, I think we can help. Typically, we reduce the time it takes for marketing teams to roll out quarterly document updates by 250% within two quarters.

Sell 59