Search Engine Land

OCTOBER 13, 2022

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. ” What changed. Here is an overview of what has changed.

Engineering 130

Engineering 130

Search Engine Land

OCTOBER 6, 2023

Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Page experience and Core Web Vitals Core Web Vitals are a set of user-centric metrics that Google uses to quantify key aspects of user experience in the real world. They all impact quality and experience metrics for any website.

UX 121

UX User Experience Engineering Government 121

Search Engine Land

MAY 2, 2024

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can also find information about how a website is set up. Find the unique hex code for any color on the web by using Inspect. Are my site colors following brand guidelines ? What color is that?

Follow-up 120

Follow-up Represent Networking Process 120

Search Engine Land

DECEMBER 21, 2023

Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months. The official position moved from “ it’s spam and breaks our guidelines ” to “ our focus is on the quality of content, rather than how content is produced.”

Gaming 136

Gaming Engineering Presentation UX 136

Search Engine Land

FEBRUARY 15, 2024

Their experience and talent, coupled with access to talented peers, tools and data, is an invaluable resource for any business. Here are five benefits of hiring an SEO agency: You gain access to emerging SEO strategies An SEO agency is entrenched in the industry. You might, for example, start with an SEO audit.

Consult 119

Consult Clients Engineering Service 119

Search Engine Land

APRIL 1, 2024

Crawling blocks Google has to be able to access and read a page to take the information it contains back to its database and potentially serve it as a search result. If a page isn’t ranking, it might be that it can’t be accessed. Simply put, when a browser tries to access a page, it has to render it.

Technique 121

Technique Legal User Experience Represent 121

ClickFunnels

JULY 22, 2021

Interstitial Ads That Are Exempt From Google’s Guidelines How To Create an Interstitial Ad That Converts How Can You Get the Most Out of Interstitial Ads? Banner blindness is a phenomenon where website visitors consciously or unconsciously ignore elements that look similar to ads. Table of Contents What Are Interstitial Ads?

X-functional 246

X-functional Gaming Pitch Government 246

Martech

FEBRUARY 9, 2022

Accessibility. Marketers are also taking steps to make their video content as accessible as possible. Wistia measures this according to a seven-point checklist known as Web Content Accessibility Guidelines (WCAG). Read next: The cost of ignoring website accessibility.

Launch 96

Launch B2B Follow-up Technology 96

Search Engine Land

APRIL 20, 2023

From novice and experienced bloggers and small businesses to the largest ecommerce and news websites, WordPress has been a popular choice because of its simplicity in set-up, endless customization, and large actively supported community. Passing Core Web Vitals is all about reducing page size and optimizing the delivery of on-page elements.

Real Estate 113

Real Estate Engineering UX Networking 113

Martech

OCTOBER 20, 2022

As a long-time web marketer (since 1998 — that’s like 160 internet years!), Dig deeper: Now is the time to relaunch your website. They are coding the damn thing, so for the love of HTML (and all other web programming languages), do it right! that we use to determine the scope of any new web development project.

E-commerce 92

E-commerce Clients Promote Construction 92

Search Engine Land

AUGUST 23, 2023

Launching a new website is one of the more exciting projects for a company. Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. Stage 1: The strategy phase In the strategy phase, teams discuss how the website will look and function.

Electricity 97

Electricity Launch Engineering Follow-up 97

Martech

DECEMBER 8, 2021

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Law firms may be preying on sites with poor accessibility.

Legal 104

Legal UX Clients Consult 104

Search Engine Land

NOVEMBER 20, 2023

They have been around for a long time, and the website generates over 700+ million monthly visits from search engines. For LinkedIn, exclusive access to this talent pool is a goldmine, and this is exactly what Google E-E-A-T is looking for in your content. And Google has stricter guidelines about YMYL topics.

A/B testing 128

A/B testing Click Through Rate Real Estate Niche 128

ConversionXL

JANUARY 12, 2017

That 19% represents millions and millions of people with disabilities who can’t access or engage with sites in the traditional way. That’s where web accessibility comes in, opening you up to conversion opportunities you didn’t even know you were missing out on. What is web accessibility?

Non-Profits 115

Non-Profits Represent Transportation Follow-up 115

Martech

SEPTEMBER 28, 2023

Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation.

Healthcare 126

Healthcare Entertainment Retail Education 126

Hubspot

DECEMBER 11, 2020

In this post, I'll explain what design ethics is, what guidelines ethical designers might use, and a few tips for avoiding questionable design ethics. When creating marketing content like landing pages, web experiences, or other visuals, ethical graphic designers consider a handful of guidelines. Ethics in Graphic Design.

UX 101

UX Technique Promote Represent 101

ClickFunnels

AUGUST 12, 2021

Here are three popular options: Website Ads. Want to place a display ad on a specific website? The most straightforward way to do that is to: Reach out to the website owner. Place the ad on that website. That being said, just like website ads, this approach isn’t scalable. Pro: Access to Other People’s Audiences.

Minimum Viable Product 246

Minimum Viable Product Negotiate Networking Niche 246

Search Engine Land

AUGUST 23, 2023

Google’s recently released guidelines for creating helpful content outline the vital criteria marketers need to be aware of in a search world that’s constantly evolving and driven by AI. When we prioritize Google as a channel, we should also ensure message and image consistency from GBP to paid ads, website, emails, and PR campaigns.

Objectives and Key Results 90

Objectives and Key Results Strategize Strategic planning Launch 90

Search Engine Land

JUNE 15, 2023

With this belief, we commissioned a multi-part study which: Reviewed 100 websites of university professional and continuing education departments. Accessibility. One critical area of improvement lies in optimizing the degree programs’ “storefront” – the institution’s website – for better user experiences.

Education 98

Education Commission Engineering User Experience 98

Search Engine Land

AUGUST 1, 2023

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. For instance, you may be required to work with brand and customer engagement in improving the website and conversions without impacting any SEO-associated variables.

Objectives and Key Results 81

Objectives and Key Results Education UX User Experience 81

Search Engine Land

JANUARY 11, 2023

It measures the quality of a site, which you can read more about in our guidelines. 2018: the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. And dig deeper into Panda in. German Govt. in Septembe to 19.4%

E-commerce 114

E-commerce Launch Engineering User Experience 114

Search Engine Land

MARCH 15, 2023

It is not a one-and-done approach where you only need to add some code to your website. Getting results from schema markup entails deploying and maintaining it correctly amid constant website and content changes. Large websites have all kinds of content discovery, indexing, and crawling problems because of wrong SEO directives.

GTM 85

GTM Objectives and Key Results CTR Click Through Rate 85

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. The discussion of web strategy can take many directions, from copywriting to conversion paths. In 2020, build your web strategy around your audience's needs first.

User Experience 85

User Experience Price B2C Contact 85

Search Engine Land

FEBRUARY 4, 2023

Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Sorry, No Emoji Allowed In Google PLAs (Frown Face) 2016: Google updated its store name guidelines in the Merchant Store policy center to specifically cite emoticons and emoji among its don’ts.

Real Estate 89

Real Estate Engineering Launch Networking 89

Search Engine Land

DECEMBER 27, 2023

Google opened access May 25. SEOs who got early access shared early Bard issues , which included hallucinations and getting bad SEO advice that went against Google’s guidelines (e.g., Sign up here for free access. It was powered by multiple large-language models (LLMs), including PaLM2 and MUM. Dig deeper.

Engineering 125

Engineering Follow-up Launch Start-ups 125

ConversionXL

JULY 3, 2020

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. Anyone who accessed an article via a Google search enjoyed Infinite Clicks Free. Access to three articles per day—still as many as 93 articles per month—sated most users. How we got here.

Non-Profits 122

Non-Profits User Experience Niche Engineering 122

Hubspot

JUNE 18, 2021

A single customer view combines data from a consumer’s behavior on web and email, social media activity, demographics, interactions with customer service, and purchase history. Jazmyn visits the brand’s website through Instagram and downloads a free offer. They serve as operating guidelines for retrieving, storing, and processing data.

Customers 101

Customers Government Angle CRM 101

Hubspot

JUNE 2, 2021

Launch or expand on your website. Even if you can't launch a robust online store yet, a basic website can allow potential customers to discover you online, learn more about your business, and find your contact information. Not a tech-savvy web expert who can create their own online store quickly?

Launch 99

Launch Construction Price Contact 99

Search Engine Land

AUGUST 4, 2023

Breaking stories first is imperative for news websites, and they have long utilized data from various sources, such as stock markets and seismometers, to speed up content creation. Google Search Console data from AI test website It would be wrong to conclude that “AI content does not work” from such an experiment.

Engineering 95

Engineering Sports Finance Follow-up 95

Search Engine Land

JANUARY 21, 2023

Google said there would be no change to its overall set of web search results. Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. There would still be 10 unique listings, as before.

Cross-sell 88

Cross-sell Engineering Referrals Gaming 88

Hubspot

FEBRUARY 4, 2020

I had the opportunity to sit down with Christina Mallon , the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. How do you define accessibility? They don't care about me.

Electricity 100

Electricity Promote Launch Campaign 100

Hubspot

APRIL 12, 2021

Long gone are the days of dial-up internet when web pages loaded line by line. Today's internet users expect an instant response, with 93% of people leaving a website because it didn't load properly. If you're itching for more details, check out the research behind Defining the Core Web Vitals metric thresholds.

User Experience 101

User Experience UX Follow-up Start-ups 101

Search Engine Land

AUGUST 18, 2023

This is why Google has placed much focus on improving user experiences by rolling out and refining its Helpful Content Update (HCU) and re-emphasizing its E-A-T guidelines with E-E-A-T. As Google rolls out access to its Search Generative Experiences (SGE) and AI-led innovations via Search Labs (currently only available in the U.S.),

Technology 94

Technology Technology Process Objectives and Key Results 94

Search Engine Land

JULY 3, 2023

But when optimizing JavaScript-based enterprise websites for site speed, you need more than “best practice.” Improving site speed: Migrating to server-side rendering isn’t always the right answer Imagine going to the CEO (or anyone in senior leadership) and advising them, “We need to change our website to server-side rendering (SSR).”

Finance 68

Finance Engineering Conversion User Experience 68

Hubspot

FEBRUARY 20, 2020

While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way. If they send low-quality links to your site, they'll usually use an interconnected group of websites that are used solely to link back and forth to other sites.

Engineering 100

Engineering Follow-up Contact Start-ups 100

Search Engine Land

SEPTEMBER 11, 2023

Below are some snapshots of the websites’ performance. They reflect the entire website’s organic traffic performance, not just the specific sections related to affiliate marketing. And although it is not necessarily against Google’s reviews update, it does not meet the guidelines. This is bad for many reasons.

Niche 137

Niche Commission UX Trust 137

Search Engine Land

FEBRUARY 16, 2023

This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Some people bought some links on more or less shady corners of the web and miraculously the Google rankings shot up. Plenty of #SEOhorrorstories , such as: A relaunch of the website that completely ignores SEO?

UX 97

UX Objectives and Key Results Consult Start-ups 97