ClickFunnels

JANUARY 18, 2023

This is especially true if you are a beginner because it allows you to learn digital marketing by selling someone else’s products. That’s exactly what we are going to discuss today… Table of Contents: What Affiliate Marketing Sales Funnel Works Best? #1 What Affiliate Marketing Sales Funnel Works Best?

Product 246

Product A/B testing Lead generation Niche 246

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. I am trained with MarTech content.

Cross-sell 106

Cross-sell Customers Referrals Lead generation 106

Search Engine Land

MAY 8, 2024

This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. ” The peak-end rule refers to the fact that, as humans, we are much more likely to remember the peak (emotionally) of an experience and the end of it.

UX 96

UX Objectives and Key Results User Experience Legal 96

Veloxy

FEBRUARY 15, 2024

Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

Martech

FEBRUARY 20, 2024

What is B2B content marketing? Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 129

Strategize B2B B2C Trust 129

Partners in Excellence

MAY 25, 2023

With many pundits, “Connections” seem to be a bragging right, something akin to, “Mine is bigger than yours… ” or “The more the merrier… ” What seems to be missing in the Connections race is the concept of Connection. That is connecting with another human being in a very human manner.

Trust 97

Trust Product Service Conversion 97

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead. Peer pressure?

Closing 52

Closing Legal Real Estate Trust 52

Hubspot

SEPTEMBER 27, 2023

I asked it to argue with me about whether AI will replace conventional salespeople from the perspective of “It absolutely will.” This is what we had to say. I prompted ChatGPT to " Have a debate with me about whether AI can replace sales professionals. I‘m late to the game on AI. Take a conversational tone.

Pitch 78

Pitch Prospecting Conversion Up-sell 78

Martech

MAY 20, 2024

1 is characterized by short-termism, data overload and a lack of human connection when reaching customers. Only to discover it’s all a ploy to sell you a second-rate customer experience design course. Ring 1: The audience disconnect Ring No. Marketing messages become inauthentic, creativity gets stifled and trust erodes.

Drivers/motivators 62

Drivers/motivators Pitch Trust Manufacturing 62

Sales Pop!

MAY 14, 2024

94% of first impressions are design-related – that’s a big deal for brands selling services online. 94% of first impressions are design-related – that’s a big deal for brands selling services online. Instead of bombarding visitors with paragraphs about what you do, why not let them dive in and experience your service firsthand?

Presentation 52

Presentation Service Product Niche 52

ClickFunnels

DECEMBER 14, 2021

What is an Ecommerce Sales Funnel? This is an example of what we call our Tripwire Funnel — it’s great for turning cold traffic (via ads) into paying customers. We’ll talk more about this funnel later. Is the sales funnel not what you expected? We’re talking about sales funnels. Let’s start with some definitions.

Launch 278

Launch Sales Price Start-ups 278

ClickFunnels

DECEMBER 14, 2022

After all, the company that sells the product usually provides the sales page for it – all you have to do is drive traffic to it. The easiest way to learn more about your dream customers is to figure out where they hang out online and then observe the conversations happening there. You need to write: Ad copy. Squeeze page copy.

Pitch 229

Pitch Up-sell Niche Sell 229

ClickFunnels

AUGUST 19, 2021

The post What Is A Normal Sales Funnel Conversion Rate? But what conversion rate should you aim for? Continue reading… Table of Contents: What Is a Conversion? What Is a Conversion Rate? What Is a Sales Funnel? What Is a Conversion? For example: Subscribing to an element list. Buying a product.

Conversion 244

Conversion Sales Lead generation X-functional 244

ClickFunnels

JULY 21, 2021

How do you sell someone something in 90 seconds or less? That’s what an elevator pitch tries to accomplish — by systematizing the elements required for an effective sales pitch, an elevator pitch attempts to catch interest and convert in as little time as possible. Because humans are all similar. High-Impact.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What’s your budget?

Strategize 132

Strategize Education Price Service 132

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content? Let’s define our terms.

Trust 115

Trust Presentation Follow-up Cross-sell 115

Highspot

MAY 9, 2023

The bad news is today’s sales professionals face arguably the hardest selling environment in a decade. AI turbocharges marketing and sales leaders’ ability to identify the behaviors of successful sellers and replicate those behaviors across your entire team, taking the guesswork out of what good looks like. And the best part?

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Search Engine Land

APRIL 1, 2024

Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done. Identifying the problem The key to identifying why your page isn’t ranking is to systematically rule out the other possibilities. For this, you’ll need data, industry context and a methodical approach. If it is, take note of the keywords.

Technique 124

Technique Legal User Experience Represent 124

Hubspot

JANUARY 10, 2024

Salespeople become more capable of closing deals only when managers actively coach them, not when they’re badgered about getting the forecast right. What is pipeline coaching? Talk about early-stage deals as well as late stage. But, do you ever ask yourself, “How can pipeline meetings be a coaching opportunity?”

Pipeline 73

Pipeline Meeting Construction Closing 73

Search Engine Land

MARCH 7, 2023

Successful elements of great messaging. The right way to think about testing and refining your messaging. What might run next to it. With much of the playing field being leveled, you need to apply some extra focus on what you’re saying and how you’re saying it. What goes into great messaging?

B2C 97

B2C Clients Start-ups Campaign 97

ClickFunnels

OCTOBER 26, 2021

That’s what we want to talk about today…. That’s what we want to talk about today…. Table of Contents: What Is a Sales Funnel? What Is a Sales Funnel? A sales funnel is the process that a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer.

Consult 201

Consult A/B testing Cross-sell Sales 201

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. Prompt What are some data analytic goals for an insurance marketing department? Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. I am trained with MarTech content.

Customers 92

Customers Cross-sell Campaign Lead generation 92

Salesforce

JANUARY 3, 2024

I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. What you’ll learn: What is a sales pitch? What are the core elements of a sales pitch? What are the types of sales pitches? What are the do’s and don’ts of sales pitches?

Pitch 109

Pitch Sales Prospecting Clients 109

Partners in Excellence

AUGUST 17, 2020

There seems to be wide agreement that the pandemic and related economic and social challenges we and our customers face, will change selling forever (and I think for the good.). The concept of “virtual selling,” seems to be dominating many of our conversations. I get it, these will be critical elements in the future.

Sell 100

Sell Trust Technology Technology 100

ConversionXL

JULY 16, 2021

A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. Gumroad , a software that allows content creators to easily sell digital products, gets straight to the point with their unique selling proposition (USP) : They state exactly who their target audience is: creators.

Niche 127

Niche User Experience Launch Transportation 127

The 5% Institute

AUGUST 11, 2021

What Does Storytelling In Sales Mean? Using stories are a powerful way of engaging and selling, because people have always used stories to communicate an idea. Selling With Stories – Why It Works So Well. According to Harvard , there are two distinct reasons why selling with stories works so well. Secondly, stories stick.

Clients 145

Clients Entertainment Sales Conversion 145

Search Engine Land

DECEMBER 21, 2023

If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. The first thing you’ll likely notice is they aren’t all actually about marketing.

Hospitality 110

Hospitality B2C B2B Presentation 110

Sales Hacker

OCTOBER 13, 2022

For salespeople, this means feeling aligned with why they’re selling a product or service and authentically engaging with customers. The good news is that most prospects want to tell someone about what’s causing them problems and want to know that someone cares enough to listen. You can read his newsletter about it here.).

Sell 86

Sell Trust Prospecting Relationship building 86

Sales Pop!

JUNE 15, 2022

Remote selling has allowed businesses to overcome time constraints and geographical locations in a bid to engage with a larger number of customers over a shorter period. Remote selling has allowed businesses to overcome time constraints and geographical locations in a bid to engage with a larger number of customers over a shorter period.

Represent 98

Represent Technique Sales Up-sell 98

Martech

JANUARY 23, 2023

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior What loss aversion can — and can’t — do for you and your customers We don’t focus as much on loss aversion when structuring email campaigns. What loss aversion can’t do A better way to frame this is to talk about what loss aversion isn’t.

Drivers/motivators 113

Drivers/motivators Profit margin Price Campaign 113

Martech

DECEMBER 19, 2023

If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. The first thing you’ll likely notice is they aren’t all actually about marketing.

Hospitality 116

Hospitality B2C B2B Construction 116

Veloxy

FEBRUARY 13, 2023

What are open ended sales questions? What are open ended sales questions? What’s the biggest headache you’re facing right now? So tell me, what do you like about the [current solution] you’re using? What's the difference between open ended and close ended questions?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

SaaStr

NOVEMBER 8, 2023

“I don’t know about you, but I fail a lot,” Nick Mehta, CEO of Gainsight, says as his opener at SaaStr Annual 2023. In SaaS, we talk a lot about hyper-growth, uber-successful companies, but many founders, including hyper-growth founders, make mistakes over and over. What are the things that matter to you the most?

X-functional 90

X-functional Contract Growth Quota 90

Heinz Marketing

MARCH 7, 2022

Differentiating yourself by becoming more authentically “human” A manager’s perspective on autonomy and agency in the business. The four pillars of selling: curiosity, connection, understanding and generosity. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Pipeline 107

Pipeline Sales Up-sell B2B 107

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. These ideas are organized into three categories: strategies, tools and tactics.

B2B 110

B2B Cross-sell Hospitality GTM 110

Veloxy

JANUARY 23, 2024

Essential elements of field marketing include product sampling, in-person events, and guerrilla marketing tactics that create memorable interactions and directly engage customers to build strong brand loyalty and boost sales. Field marketing might be the answer. Naturally, field marketing operates within a wider marketing ecosystem.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

NOVEMBER 8, 2023

This is the most elemental concept of successful marketing. We examine how marketers do the core functions of these strategies and what the high-performing programs do differently to isolate success patterns and share them with our clients. The key takeaway?

Customers 118

Customers Construction B2B Cross-sell 118