Martech

OCTOBER 12, 2023

But what these marketers may not realize is that we’re already long past the days of guesstimating success. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. And we get it — attribution is important. Of course, not every attribution model is created equal.

Campaign 125

Campaign Networking Conversion Process 125

Partners in Excellence

SEPTEMBER 27, 2023

In business, we see the “de-humanizing” of so much of what we do. We leverage technology and other means to reduce our dependency on a stable, knowledgeable workforce. But every place looks the same, so we shift our priorities to maximize what we get from the job–comp, benefits, 4 day work week.

Growth 137

Growth Gaming Technology Technology 137

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. So, why does this matter? Personalization at scale: Data-driven insights allow businesses to tailor their messages, ensuring relevance at every touchpoint.

Campaign 119

Campaign Conversion Customers 119

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. So let’s take a look at what fan-driven marketing actually is, how it returns such an outsized ROI on marketing spend and why you should incorporate it into your marketing work. What is fan-driven marketing?

Niche 140

Niche Intrinsic Campaign B2B 140

Search Engine Land

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. So, why does this matter? Personalization at scale: Data-driven insights allow businesses to tailor their messages, ensuring relevance at every touchpoint.

Campaign 100

Campaign Engineering Conversion Customers 100

Martech

OCTOBER 13, 2023

In this case, honesty means being human, genuine and transparent. We can use AI-driven chatbots to streamline customer service and online sales. Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. It depends. Are you getting the results you want?

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Search Engine Land

OCTOBER 27, 2023

Let’s explore the most common pitfalls and also recognize when Google Ads does a fantastic job. Grow with broad match keywords Just like automated bidding, automated targeting (that’s pretty much what broad match is these days) is getting really good. So what’s not to like? And even automated assets to an extent.

Non-Profits 125

Non-Profits A/B testing Campaign Networking 125

Partners in Excellence

FEBRUARY 1, 2024

Regardless what role you hold in selling, it is very difficult. We are often driven by high levels of activity. Unless you are really interested in what you do as a Seller, doing any job in selling can be crushing. ” What does it mean to be “deeply interested?”

Sell 77

Sell Quota Conversion Meeting 77

Search Engine Land

AUGUST 23, 2023

Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. We will be covering: Google SGE: What does it mean for content creators?

Objectives and Key Results 95

Objectives and Key Results Strategize Strategic planning Launch 95

Search Engine Land

JULY 28, 2023

Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. Google doesn’t share the rules that decide what ads to link to a conversion. SUBSCRIBE See terms.

B2C 96

B2C CRM Clients Conversion 96

Lead Fuze

DECEMBER 15, 2023

But what is this elusive trait, and more importantly, how can you develop it? What are the 5 ways to develop an entrepreneurial mindset? Ever wondered how successful entrepreneurs like Richard Branson and Elon Musk seemingly turn every venture into gold? They have something in common – a business mindset.

Objectives and Key Results 105

Objectives and Key Results Networking Growth Strategize 105

Heinz Marketing

DECEMBER 14, 2023

Here’s What You Missed : Surprising details about how much in residuals the books bring in, the other two unsung author-heroes, regrets, and content that hit the cutting room floor. What of Brent’s is NOT going forward and what IS in 2024, including a new book (eta Fall 2024).

B2B 124

B2B Sales Presentation Clients 124

Search Engine Land

FEBRUARY 6, 2024

What’s most interesting is how these models can understand a website, content or individual’s reputation around a specific area of expertise. To see proof of this, ask ChatGPT Plus who someone is and what they specialize in. Link building has been considered one of the most important SEO strategies for a long time.

Represent 118

Represent Engineering Niche Service 118

Martech

APRIL 25, 2024

And what messaging will most appeal to their unique perspective and values? One size does not fit all First, it is essential to acknowledge the breadth and heterogeneity of the 50-80+ cohort. Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’

Trust 125

Trust Represent Legal Niche 125

Search Engine Land

JANUARY 8, 2024

This essentially means AI doesn’t just improve search – it anticipates our needs, often before we articulate them. AI does more than just understand user intent. Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. Consider Google’s BERT algorithm.

Objectives and Key Results 131

Objectives and Key Results Click Through Rate User Experience Engineering 131

SaaStr

DECEMBER 13, 2023

Instead of avoiding the hard numbers, have a conversation about what is and isn’t working and set goals to work on them. This is when you think you’re having a good conversation, yet the words don’t really mean anything in reality. First, let’s deep dive into the 15 ways that people misuse and abuse SaaS metrics. 2: Misleading.

X-functional 117

X-functional Trust Presentation Drivers/motivators 117

PandaDoc

MAY 7, 2024

What is lead management Lead management tracks and analyzes leads to see how likely they are to turn into fully-fledged customers or clients. Leads at the top of your sales funnel can only be driven further along the pipeline if you deploy the right tactics. In essence, this is what lead management is.

Process 52

Process Lead generation Objectives and Key Results Legal 52

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Contradiction? Let’s explore.

B2B 124

B2B Lead generation GTM CRM 124

Martech

JANUARY 29, 2024

It also has marketers asking two age-old philosophical questions, “What does it mean to be human?” It also has marketers asking two age-old philosophical questions, “What does it mean to be human?” and “What is authenticity?” mass production, low-cost fashion)?”

Closing 111

Closing Technology Technology Technique 111

Search Engine Land

NOVEMBER 9, 2023

They actively seek what they want, where they want. As SEOs, we must determine what we need to know and do to stay relevant in organic search. What does an SEO need to know in this new era of consumer exploration and discoverability? Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university.

UX 118

UX User Experience Engineering CTR 118

Martech

AUGUST 13, 2021

” But that doesn’t mean the outlook is gloomy: “The future of marketing operations is more marketing operations teams and less individuals. Read next: How marketing ops professionals can earn a seat at the top table. Marketing operations is a problem-solving role, with a lot of hands on activity.

Campaign 145

Campaign Technology Technology Clients 145

Search Engine Land

SEPTEMBER 14, 2023

For many of us, it’s difficult to know what’s right. This leaves many of us wondering, “What does it mean for SEO to be scalable today without just adding more pages to your site as fast as you can?” Whether we know it or not, we’re caught in a paradox. There is an industry-wide obsession among SEOs with scalability.

User Experience 138

User Experience Legal Engineering Pitch 138

Partners in Excellence

OCTOBER 24, 2023

So what does it mean to be “Indispensable? So what does it mean to be “Indispensable?” These tend to be driven by shared interest and not self interest. Recently, Martin brought up the concept, “Are you an indispensable partner?” the level of trust is much more critical.

Trust 112

Trust Gaming B2B Contact 112

Salesforce

SEPTEMBER 11, 2023

Realizing the full value of your data means creating and nurturing a strong data culture across the organization. But a recent study found that only 30% of employees say their actions are driven by data. These five Dreamforce data sessions will equip you to get your data ready for AI and show you how to overcome roadblocks to success.

Government 105

Government Strategize Technology Technology 105

Search Engine Land

APRIL 30, 2024

What’s the best sushi restaurant near here? And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful? Sure, the definition of what a “search engine” is will change over time.

User Experience 118

User Experience Niche Service Closing 118

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. laws means even marketers who only market within the U.S. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers.

B2C 98

B2C B2B Clients CRM 98

Martech

FEBRUARY 8, 2023

I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. ” Here’s what it “contemplated” and “created.” I call my quandary existent-AI-lism.

Electricity 115

Electricity Drivers/motivators Engineering Start-ups 115

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. But that doesn’t mean in-person marketing has become a thing of the past — quite the contrary.

Objectives and Key Results 107

Objectives and Key Results Represent Technology Technology 107

Martech

OCTOBER 11, 2023

This shift means potential customers have less incentive to click through to your website. It all starts with leveraging what humans still deliver better than AI: original ideas. With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing.

Start-ups 131

Start-ups Launch Gaming Promote 131

Martech

FEBRUARY 6, 2024

We explore strategies to evolve from a sales-driven startup to a mature, profitable company. Profitability is what makes your company truly attractive. What’s important, more than anything else, is sales, sales and sales until the company begins to mature. The path from startup to successful business is a marathon, not a sprint.

B2B 114

B2B Profit margin Sales Growth 114

Salesforce

JANUARY 4, 2024

Table of contents What is drip marketing? What’s the appeal of drip marketing vs. traditional email marketing? What does the future of drip marketing look like? Make a new plan, Stan What is drip marketing? Influencing an audience to take action is tough business. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

AUGUST 9, 2022

So, what is AI governance? AI governance is what we call the framework or process that manages your use of AI. AI governance is what we call the framework or process that manages your use of AI. To do this, organizations must establish a process for assessing the risks of AI-driven algorithms and their ethical usage.

Government 113

Government Objectives and Key Results Represent Healthcare 113

Martech

SEPTEMBER 25, 2023

Others are based on perception or “what I’ve heard is…” Those are the subject of the final installment of our three-part series of conversations about Google GA4 with Russ Ketchum, product director of Google Analytics. Some of these — the UI, for example — are based on users’ experience. He also gives us a peek at upcoming GA4 developments.

Clients 128

Clients User Experience Launch Customers 128

Search Engine Land

SEPTEMBER 22, 2023

For instance, we’ve tested running Performance Max only vs. running Performance Max while keeping Shopping live and found that when Shopping is fully paused, Performance Max does not pick up all that volume. As advertisers, we want to maximize our PPC budgets for our clients But how do we do that?

Profit margin 116

Profit margin Non-Profits Campaign Clients 116

Search Engine Land

SEPTEMBER 5, 2023

Here is why this is a problem and what can be done about it. How SafeSearch influences Google’s results If SafeSearch is on, most explicit and adult content will be filtered out from the results, which effectively means a ban on sexually exploitative or sexually suggestive content and nudity. Isn’t all traffic good traffic?

Represent 136

Represent Start-ups Conversion Education 136

Salesforce

SEPTEMBER 7, 2023

Where does the data originate? Does the data include sensitive elements? Keep in mind the delicate balance between personalization and customer data privacy regulations you need to strike: Personalizing interactions means making customers feel understood versus watched. de-duped, error-free, and labeled appropriately)?

Government 115

Government Repeat business Trust Technology 115

Search Engine Land

APRIL 9, 2024

Even with manual workarounds, results tend to suffer without the help of AI-driven algorithms. In the application process, I included the question: “What is the most interesting thing about you that’s not on your resume?” Google leads AI advertising with machine learning integrated across ad campaigns and types.

CTR 116

CTR Campaign Strategize Gaming 116