SaaStr

MARCH 26, 2024

Dear SaaStr: What Was it Like Acquiring Your First Customer? My first customer signed a $10k contract (a small pilot) but our second, their competitor, then signed a $6m (multi-year) contract. When you are hunting Very Big Deals from a small number of huge customers, and you close even one — you can see the future.

Customers 94

Customers Contract Represent Start-ups 94

Martech

MAY 7, 2024

You can handpick them or filter some large and small vendors in one category on MartechMap.com. After that, summarize in three bullet points what you learned (or not!). Martech atomization: The long tail is here to stay Martech atomization refers to the role many small specialist tools play in stacks. That’s only a 2.1%

Legal 73

Legal Growth Pitch Technology 73

SalesProInsider

APRIL 30, 2024

“Sorry to hear about the Packer’s loss last weekend, what was your highlight of the season?” “How What do you think about those questions? Maybe you’re thinking, “Oh, the dreaded small talk!” Well, “small talk” is only small if you make it so. What have you found most useful so far? How are the kids?”

Sports 62

Sports Conversion Networking Pitch 62

Martech

APRIL 12, 2024

Small businesses in particular have traditionally been reliant on Meta to reach their target audience thanks to the efficiency of its AI-powered targeting technology. What Meta is saying. Business email address Sign up now Processing. Why we care. Experts are forecasting Meta to report $36.1 billion in ad revenue.

Gaming 112

Gaming Sales Campaign Technology 112

Partners in Excellence

APRIL 11, 2024

In the past year, Jill has shifted her focus to a very important mission: What’s Really Possible? What’s Really Possible is an important initiative to help people address the big issues facing our families, communities, countries and world. What did I love about it? And, I loved teaching my colleagues what worked.

Sell 109

Sell Manufacturing Up-sell Launch 109

SaaStr

MAY 1, 2024

And the enterprise business, while starting to taking off, couldn’t overcome the gravity from so many small customers that didn’t need quite as much Zoom as they did during lockdown. What a crazy story. SMB Churn coming down, but still at SMB-Like Levels Zoom for years defied what we knew about SMB churn.

Growth 104

Growth Contact Start-ups Customers 104

Martech

APRIL 18, 2024

A key event is an event that you mark as important to your business. “A A key event is an event that you mark as important to your business. UA reported what users did; GA4 generates predictive insights. What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs.

Gaming 117

Gaming Conversion Objectives and Key Results Referrals 117

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes. What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven? Understood?

A/B testing 119

A/B testing Click Through Rate Objectives and Key Results Campaign 119

Hubspot

MAY 2, 2024

But for small business owners these days, payment processors are the Ace—as non-cash payment preferences continue their prolific rise. In order to remain competitive, small business owners need an efficient, reliable way to process non-cash payments. So how do you choose the right one for your business?

B2B 63

B2B Networking Technology Technology 63

Salesforce

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Search Engine Land

NOVEMBER 8, 2023

Prompt: Write blog on The Importance of Local SEO for Small Businesses. Answer: Title: The Importance of Local SEO for Small Businesses Introduction: In today’s digital age, local search engine optimization (SEO) has become a crucial aspect of any small business’s online marketing strategy.

Objectives and Key Results 118

Objectives and Key Results Engineering Technique Trust 118

Martech

APRIL 1, 2024

Prompt: What do you think about retargeting? It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. Understood?

Campaign 106

Campaign Customers Technique Strategize 106

Salesforce

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work.

CRM 52

CRM Trust Strategize Technology 52

Search Engine Land

MAY 3, 2024

Take this example of what the SERP in Altamonte, Florida looked like in November 2023 for [personal injury lawyer] – mostly generic pages, a homepage and even a Wikipedia article. Google’s local search results have been shifting quite a bit since the start of 2024. How does one combat that?

Service 121

Service Trust Clients Cross-sell 121

Martech

MAY 7, 2024

What surrounds them might be atoms; often tiny atoms; often a lot of them. In the past seven years, the contribution of small long-tail tools hovered around 50%. That consistent number suggests that small tools play a role in company stacks that cannot be ignored or dismissed. the long tail of martech seems to be here to stay.

Hospitality 68

Hospitality Manufacturing Retail Technology 68

Search Engine Land

MARCH 4, 2024

Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their content more effectively. What Threads is saying. Business email address Subscribe Processing.

Engineering 116

Engineering Growth Conversion Process 116

Search Engine Land

FEBRUARY 13, 2024

This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy. Video campaigns.

Non-Profits 128

Non-Profits Campaign Strategize Growth 128

SaaStr

APRIL 18, 2024

People loathe sales because they are making the mistake of mapping their experiences as, essentially, Very Small Businesses, as the general experience of a corporate buyer. But that’s not what a sales professional does for a Fortune 5000 buyer. That buyer is implementing a ton of business process change. This is a gift.

Negotiate 102

Negotiate Sales Contact Process 102

Salesforce

MARCH 25, 2024

Starting a small and medium-sized business (SMB) involves planning, making key financial decisions, and understanding what it takes to succeed. The good news is, that you have the potential to make a big impact if you can learn what it takes to be successful as an SMB. What are small and medium-sized businesses?

Government 52

Government Drivers/motivators Negotiate CRM 52

Martech

DECEMBER 14, 2023

Dig deeper: What personalization looks like without third-party cookies Potential issues. Click here to take the survey What Google is saying. ” “As we introduce Tracking Protection, we’re starting with a small percentage of Chrome users so developers can test their readiness for a web without third-party cookies.”

Engineering 133

Engineering Start-ups Service Process 133

Sales Pop!

DECEMBER 18, 2023

If you own a small business, you may be able to enjoy a double benefit by giving back. You can help improve the world for others and help your business grow. Protecting Your Business Financially Disasters from hurricanes to intellectual property theft can be nearly impossible for small businesses to recover from.

Sports 97

Sports Finance Consult Networking 97

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Our lead generation products have evolved over the years,” said Becky Bui, Senior Director of North American Small Business Sales at Meta. “In Meta saw 16.6% There were more than 1.1

B2C 126

B2C Lead generation B2B Campaign 126

SaaStr

NOVEMBER 17, 2023

As a visionary, you have to think about what a post-AI world looks like 5-10 years from now and imagine what the use case you’re solving for now looks like in that world. If the internet rolled out in 1997, then our current hype cycle is what it was like in 1998. We’re also potentially in a hype cycle.

GTM 112

GTM Technology Technology Up-sell 112

Martech

MAY 2, 2024

Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. What big shopping moments are there in January and February? What should brands do? Email: Business email address Sign up now Processing. Caila Schwartz, Salesforce Why we care.

Retail 106

Retail Growth Price Start-ups 106

Search Engine Land

FEBRUARY 27, 2024

What it looks like. It is unknown what percentage of searches click to see more local results. Most local SEOs and small businesses would not appreciate only the three listings showing without an easy and obvious way to get to see more results. Why we care. Joy Hawkins, a local SEO, wrote that she hopes this is a bug.

128

128

Martech

MAY 8, 2024

What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. What is Momiji: It artificially inflated the bid made by the runner-up. The DOJ’s presentation.

Click Through Rate 103

Click Through Rate Price User Experience Launch 103

Partners in Excellence

MARCH 4, 2024

He just wanted to build a business and help his customers. Why I Love Selling: A Journey of Curiosity In response to a conversation initiated by my “LinkedIn friends” David Brock and Christian Maurer, exploring the essence of what we love about selling, I found myself reflecting on my own journey. Enjoy this fascinating story!

Sell 77

Sell Territory Manufacturing Represent 77

Search Engine Land

MARCH 26, 2024

What are UTMs? UTM parameters, short for Urchin Tracking Module parameters, are small pieces of text added to the end of your ad’s destination URL that can help you track information about the source of an ad click. Business email address Subscribe Processing. Why we care. This solution looks address these challenges.

Campaign 124

Campaign Launch Process Customers 124

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Storytelling : This final category explores different approaches creators can take to telling their business’s journey and the challenges faced. Business email address Subscribe Processing.

Launch 119

Launch Product Process Customers 119

Search Engine Land

DECEMBER 14, 2023

What Google is saying. ” “As we introduce Tracking Protection, we’re starting with a small percentage of Chrome users so developers can test their readiness for a web without third-party cookies.” ” What is Google’s Privacy Sandbox initiative? .” What are third-party cookies?

Engineering 120

Engineering Service Start-ups Process 120

Sales Pop!

APRIL 8, 2024

Online Sales Magazine and Pipeline CRM, alongside John Nieuwenburg , a seasoned business coach since 2004, I ventured into the world of small businesses. Our dialogue uncovered the real struggles and bright spots for small enterprises today. As a small business owner, it might feel like there’s never enough time.

Gaming 52

Gaming CRM Pipeline Technology 52

Martech

DECEMBER 18, 2023

But be careful what you ask for. This can begin with stories of studies that showcase successful implementations — small or large — of data integration. Click here to take the survey What about all this legacy data? Don’t integrate data that cannot add value to your business strategy. Part one can be found here.

Government 144

Government Campaign Strategize Customers 144

Search Engine Land

AUGUST 25, 2023

Google Ads has started rolling out its paid customer support service for small businesses. PPC expert Natasha Kaurra spotted the new feature on her account for the first time and decided to provide a sneak preview of what it looks like on X (formerly known as Twitter).: Why we care.

Service 98

Service Customers Consult Engineering 98

Salesforce

MAY 3, 2024

You have this amazing idea for a business. So, what’s your plan? Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Some may think it’s a “waste of time.”

Finance 52

Finance Pitch Legal Repeat business 52

Search Engine Land

APRIL 1, 2024

Walmart is expanding its retail media business to include small marketers and international suppliers. What is Walmart Connect? Business email address Subscribe Processing. What Walmart is saying. Walmart Connect is the rebranded media group of Walmart, serving as the advertising division of the retail giant.

Retail 113

Retail Networking Follow-up Campaign 113

Martech

OCTOBER 27, 2023

The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% Why we care.

CRM 124

CRM B2B Lead generation Price 124

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. How often should a new small-to-medium retailer post on social media? What are the KPIs that the marketing team should be tracking?

Retail 59

Retail Follow-up Campaign Conversion 59