Partners in Excellence

JANUARY 18, 2024

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. As we spoke, it struck me how we revel in these questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do.

Customers 132

Customers Up-sell B2B Trust 132

SaaStr

MAY 21, 2024

How do you build a culture of openness and collaboration as your company scales? Guru is about a decade old and provides AI-driven search for companies where employees can ask questions and find knowledge to do their job. What are the characteristics and traits you want in all employees? Why Do Town Halls?

Meeting 61

Meeting Technique Growth Conversion 61

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Most ask the same question: “Is there hope of recovery, or should I pack it in and quit?” How did we get to this point? The average blogger wears many hats.

Niche 123

Niche UX Construction Start-ups 123

Search Engine Land

MAY 13, 2024

Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. How can this augment your search results?

Engineering 126

Engineering Construction Start-ups Process 126

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Why am I asking? 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Profit margin 133

Profit margin Contact Campaign Service 133

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? How did this lead you to customer experience? And in that space, I realized I have an ability to “speak technology” — I can translate very technical things to people who aren’t technical. Did you find that to be the case? Interview edited for length and clarity.)

Healthcare 111

Healthcare Technology Technology Sports 111

Partners in Excellence

MAY 6, 2024

Curious, she came to the US to participate in strategy and other workshops, adapting what we were putting in place to her strategies in EMEA. There has, often, been a stigma associated with sales people, nurtured by movies like Boiler Room and GLengarry Glen Ross. What’s your experience been as you’ve grown in your career?

Sell 89

Sell Technical Sales Up-sell Technology 89

Search Engine Land

MARCH 7, 2024

Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. Sample questions to ask: What research have you already done?

Territory 105

Territory UX Start-ups Follow-up 105

Search Engine Land

OCTOBER 11, 2023

This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. If you are uncertain about appropriate employee questions, don’t hesitate to consult your HR team. How else can you create a high-performing team?

Drivers/motivators 118

Drivers/motivators Trust Consult Engineering 118

SalesProInsider

APRIL 30, 2024

“How are you today?” Sorry to hear about the Packer’s loss last weekend, what was your highlight of the season?” “How How has your day been so far in the new location?” “How What do you think about those questions? Well, “small talk” is only small if you make it so. Or rather, “ask smart.”

Sports 62

Sports Conversion Networking Pitch 62

Search Engine Land

FEBRUARY 19, 2024

What is voice search?” “Hi, Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo or Google Home device.

Entertainment 129

Entertainment Technology Technology Gaming 129

SalesProInsider

SEPTEMBER 20, 2023

What a question. A very brave question to ask yourself. And here’s a few more questions to reflect on: What’s in the way of you having the level of success that you want? What stands in the way of you working with the people who you want to serve?

Sports 155

Sports Drivers/motivators Finance Technical Sales 155

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. We talked to him about marketing’s AI skills shortage and what can be done. You know how to think about data and ask the questions that make the best use of the AI. Nobody knew what to ask.

Engineering 112

Engineering Campaign Presentation Consult 112

Search Engine Land

FEBRUARY 23, 2024

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. At first glance, you will bet that the in-house team suffers from a split personality.

X-functional 121

X-functional Territory Launch Follow-up 121

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?

Process 133

Process Objectives and Key Results Angle Follow-up 133

Search Engine Land

NOVEMBER 15, 2023

Most people don’t come in on day one being able to identify SERP features or optimize a header. That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know. Your list of non-negotiable skills might be a mix of technical and soft skills.

A/B testing 110

A/B testing Negotiate UX Start-ups 110

Search Engine Land

APRIL 16, 2024

By the time you’re finished reading this, my hope is that you’ll feel like (despite all the winds swirling around) you have more control over your SEO success in the coming months. How your in-focus keywords might have changed since you originally optimized for them. My list of these includes: Keyword trend analysis.

CTR 128

CTR Growth Campaign Service 128

Partners in Excellence

NOVEMBER 3, 2023

” If you aren’t watching it, you should. Business and commerce exist because and for people! It’s all about people seeking to achieve, seeking to satisfy the wants, needs, dreams of each other. Try to imagine a business world–completely devoid of people. Business is about and for people.

Technology 119

Technology Technology Conversion Clients 119

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. But today, it’s not only about what users might think. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Who you do it for.

Engineering 130

Engineering Networking Clients Construction 130

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. You don’t need to take any action on your existing setup. For example, you could mark an important event like a purchase or newsletter subscription as a key event. Well, it differs by organization.

Conversion 134

Conversion Gaming Objectives and Key Results Referrals 134

Sales Gravy

JANUARY 23, 2024

Jeb and Ryan explore how buying is an emotional experience and sales pros that ask questions that get the story “why” behind the buyer’s “what” sell more. They dive into how curiosity and empathy are pivotal for transforming your sales approach. Curiosity is the unsung hero in the sales process.

Sell 91

Sell Up-sell Engineering Conversion 91

Search Engine Land

FEBRUARY 27, 2024

With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. I’ve compiled questions I would have asked when I was on the other side of the desk and also from questions prospective clients ask us.

Retail 114

Retail Clients Contract Campaign 114

Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?

Strategize 127

Strategize Clients Campaign Trust 127

Search Engine Land

MAY 3, 2024

I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. But there is a real difference between working because you have to and working because you enjoy your work. I love what I do and I prefer to do certain types of tasks when it’s quiet,” she said.

Contract 116

Contract Start-ups Drivers/motivators Meeting 116

Search Engine Land

MARCH 14, 2024

If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. First, what are hidden gems? which seems targeted to help you rank for hidden gems. which seems targeted to help you rank for hidden gems.

Launch 136

Launch Referrals Strategize Networking 136

Partners in Excellence

NOVEMBER 6, 2023

Sometimes our success limits our thinking about what we could be achieving. Yet too many just keep doing what they have always done, failing to achieve their real potential. They seldom consider, “What might we achieve if we looked at doubling win rates? What does it take for us to do this?”

Territory 144

Territory Growth Presentation Meeting 144

Martech

APRIL 11, 2024

Demand creation: Creating demand for your specific brand over other brands. Most of what manufacturers demand is internal.) Demand capture: For prospective buyers seeking a solution, inviting them into a dialogue with your brand, typically via a lead capture form. So, what should we do? Demand conversion (e.g.,

B2B 136

B2B Manufacturing Technology Technology 136

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? Do you think customers will talk about how they were “wowed” by their AI experience? They all lived it.

Customers 133

Customers Hospitality Technology Technology 133

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service. This also applies if you work in-house.

Service 111

Service Trust Clients Price 111

Search Engine Land

MARCH 6, 2024

Synergy Team synergy goes a long way in everything you do, especially when trying to speak to a brand’s intended audience. Make it a critical objective to meet with your social media or SEO team counterparts to ensure you maximize everything from your image to messaging. Your audience isn’t naive to those connections.

Objectives and Key Results 119

Objectives and Key Results Cold Call Cross-sell Engineering 119

Search Engine Land

SEPTEMBER 28, 2023

” What we saw. What’s new. As we covered in our what’s new with the helpful content update story , we documented these changes to Google’s own help documentation. This is the type of content you might call “search engine-first content” or “SEO content.” What to do if you are hit.

Engineering 143

Engineering Promote Clients Process 143

Partners in Excellence

DECEMBER 12, 2023

As creative people, we looked at how we could get even the minimal amount of studying done, with much less work. Professors would ask about the phraseology, or why an author chose to present a story in a certain way, how they constructed and built characters, plot lines. I mean, what else does someone need to know about MacBeth.

Construction 112

Construction Sports Education Strategize 112

The 5% Institute

NOVEMBER 8, 2022

Learning, implementing and following a sales process is one of the most important things you can learn in sales. This consultative selling approach will give you consistency and will be a simple to use framework to guide your potential clients towards the sale. Certainty – for both you and your potential clients.

Consult 137

Consult Sell Technique Clients 137

Partners in Excellence

OCTOBER 9, 2023

Normally, I would not publish something so introspective, but I think I’m asking for help. I’d really appreciate your feedback and ideas. At the same time, I write, perhaps too often about the rampant stupidity I see in so much of what we do in selling. I’m obnoxious and tough on much of what I see.

Consult 118

Consult Start-ups Conversion Up-sell 118

SalesProInsider

AUGUST 18, 2023

The two words you should never say or ask when a prospective client shares a concern, an objection, or an unfavorable decision. That’s what I covered in the last tip. This tip is about what we should do instead, which I call the Stop, Drop, and Roll. Roll – Roll into an Acknowledge, Ask, and Answer strategy.

Sales 115

Sales Pitch Clients Conversion 115

PandaDoc

MAY 16, 2024

Generating leads is vital, but it’s only half the battle — you also need to figure out which leads are most likely to become paying customers. In this post, we’ll explore what’s involved in the process and show you some winning strategies. Leads may be qualified by your marketing or sales team. What is lead qualification?

Legal 52

Legal Pitch Cross-sell Follow-up 52

Search Engine Land

MARCH 21, 2024

The decision to hire a new SEO agency brings high hopes for what might be achieved together. However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start. Relationships: Forging a good working relationship with your new agency. In these early stages, optimism runs high.

Contract 117

Contract Education Clients Trust 117