Search Engine Land

FEBRUARY 23, 2024

Doing this process manually for a single person would usually be days of work. Training The script is pre-written and the process is straightforward. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Should you use AI for redirect mapping?

Process 139

Process Start-ups Service 139

Veloxy

SEPTEMBER 30, 2021

Nowadays, cold calling is a highly targeted approach with hours of work in the backend spent on research, strategic thinking, approach, and the identification of ideal prospects. Cold calling is not dead! It’s still kicking butt and taking names. This is the golden key to cold calling! This is the golden key to cold calling!

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

Search Engine Land

DECEMBER 7, 2023

I’ve developed a free Python script to analyze your competitors’ publishing frequency. This insight is crucial as Google weighs your publishing velocity when assessing your topical authority. Determining the right amount of content is crucial for SEO success, and this script helps you refine your strategy based on data.

Niche 115

Niche Technique Presentation Gaming 115

Search Engine Land

JANUARY 24, 2024

Generating image alt text matters for accessibility and SEO Alt text is the text that loads when an image fails to load. Some images lack alt text, but they seem straightforward to describe in context, which is important when working with AI that may not recognize specific niche products. Minimal impact is better than none.

Follow-up 137

Follow-up Niche Technology Technology 137

Search Engine Land

SEPTEMBER 25, 2023

A look at the evolution of web performance Gone are the days when improving site performance was straightforward. First Contentful Paint (FCP) “The First Contentful Paint (FCP) metric measures the time from when the page starts loading to when any part of the page’s content is rendered on the screen.

User Experience 124

User Experience Intrinsic UX Start-ups 124

Search Engine Land

FEBRUARY 1, 2024

To address these, PPC marketers working with GPT-4 can focus on four aspects: Prompt engineering. The language capabilities of generative AI , specifically GPT-4 , have proven helpful in various PPC tasks like managing keywords, writing ad text, and helping with audience development. Custom GPTs. Or maybe you’d eliminate the keyword.

Construction 124

Construction Campaign Engineering Technique 124

Veloxy

AUGUST 6, 2021

For both pre and post-sale, it sets the tone for the entire working relationship. For sales representatives, there’s nothing more attractive than closing calls. These are calls where the deal gets moved across the line, contracts get signed and reps earn their commissions. This is where discovery calls come to the rescue.

Cold Call 328

Cold Call Pipeline Follow-up Prospecting 328

Search Engine Land

SEPTEMBER 29, 2023

TikTok Creative Assistant is an AI-driven virtual assistant that you can chat with and work alongside while you create ads or videos for the platform. How it works. You can access Creative Assistant on the top right-hand corner of the Creative Center page when you log into the TikTok Creative Center. Why we care.

Launch 120

Launch Process Campaign Promote 120

Search Engine Land

APRIL 13, 2023

Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. Could we combine generative AI with Google Ads scripts? That was the question I set out to answer, and the result is my first Google Ads script that uses GPT.

Follow-up 103

Follow-up Campaign Engineering Start-ups 103

ClickFunnels

NOVEMBER 18, 2021

The Value Ladder sales funnel works so well because it allows you to: Start the relationship with that person by providing free value. The post 10 Tips For Successful Sales Funnel Development appeared first on ClickFunnels. Wondering how to develop a powerful sales funnel? That’s exactly what we are going to discuss today.

Price 241

Price Sales A/B testing Pitch 241

Search Engine Land

JUNE 5, 2023

Last month, I shared my first GPT-enabled Google Ads script. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It worked! There are plenty of great reporting tools (I work for one). But it needed some handholding to get there.

CTR 97

CTR Engineering Campaign Conversion 97

Search Engine Land

AUGUST 9, 2023

For nearly a decade, Google Ads scripts have been the unsung heroes for advertisers aiming to automate their accounts. Initially created to empower users with JavaScript-driven automation capabilities, these scripts can now use the Google Ads API’s “mutate” function. Performance reporting. Sophisticated automation capabilities.

Campaign 98

Campaign Account management Strategize Gaming 98

The 5% Institute

JANUARY 10, 2022

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold call script, to help you win more sales. Before we go into our cold called script it’s important to learn and define what cold calling actually is. Do Cold Call Sales Scripts Work?

Cold Call 144

Cold Call Objectives and Key Results Pitch Clients 144

Veloxy

SEPTEMBER 5, 2023

When it comes to inside sales, becoming a master takes time, repetition, and a willingness to adapt on the fly. Try to take advantage of the awkward silence when breaking news on pricing. Today, it’s more of a different dynamic where sales reps listen, empathize, and even kill pitches early if they sense the prospect isn’t interested.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Partners in Excellence

APRIL 3, 2024

We invest enormous amounts of energy seeking to avoid dong the work. We constantly seek shortcuts, things that enable us to avoid doing the work critical to creating and sustaining performance. Our mindsets aren’t so focused on improving efficiency, rather on avoiding doing the work.

Objection handling 117

Objection handling Construction Technique Drivers/motivators 117

Salesforce

JANUARY 24, 2024

This guide will explain the nuts and bolts of cold calling, including my favorite frameworks for approaching calls and some script templates you can start practicing with right now. Ask a sales pro if they want to do some cold calling, and you’ll likely get some form of, “Do I have to?” What you’ll learn: What is a cold call?

Cold Call 69

Cold Call Prospecting Objectives and Key Results Sports 69

Tibor Shanto

JUNE 8, 2021

You want to continue to work to “interrupt patterns” in their expectations and responses. Once they figure out it is a salesperson, and that’s early based on many scripts I have review, 70% go into “sales-defence” mode. When they are not on familiar ground, feature/benefit stuff, they will respond to what’s in front of them.

Prospecting 284

Prospecting Appointment Contact Conversion 284

Search Engine Land

FEBRUARY 15, 2024

This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. It can also generate or refine scripts for your TikTok videos. Why we care. Creative Assistant explained.

Launch 99

Launch Process 99

The 5% Institute

SEPTEMBER 19, 2022

When qualifying, ensure that you’re meeting with prospects who are a valid – versus someone who may just be interested or fishing for information. Read on to learn what makes a salesperson successful. What Makes A Salesperson Successful – 8 x Tips. What Makes A Salesperson Successful Lesson #1 – Rapport. 3 – Position Yourself Correctly. . #3

Technique 139

Technique Clients Up-sell Presentation 139

The 5% Institute

OCTOBER 3, 2021

How does it work; and how can you use it correctly? In this article, you’ll learn why the 3 F’s method works, and exactly how to handle sales objections with the 3 F’s method. In this article, you’ll learn why the 3 F’s method works, and exactly how to handle sales objections with the 3 F’s method. Beliefs In Sales.

Objectives and Key Results 145

Objectives and Key Results Technique Objection handling Sales 145

The 5% Institute

AUGUST 2, 2022

When qualifying, ensure that you’re meeting with prospects who are a valid – versus someone who may just be interested or fishing for information. This means that you’ll take a question based, and solution approach rather than purely presenting up front or using any old school and gimmicky techniques. Read on to learn how to build sales.

Technique 140

Technique Sales Clients Up-sell 140

Partners in Excellence

JANUARY 22, 2024

When I talk to leaders about their GTM strategies, the focus is on products and presenting the capabilities of products. “What work does your customer do?” They don’t respond to our outreach, and when they don’t respond, we ratchet up the volumes of the same messages. They don’t know.

Customers 109

Customers GTM Trust Up-sell 109

Search Engine Land

DECEMBER 7, 2023

Merchant Center data via Content API Leveraging the Shopping Content API with Google Scripts offers a robust and dynamic way to access and manage your Merchant Center data. Scripts can be written to: Pull data from the Merchant Center via the API regularly. Price updates. Inventory management. Update product listings.

Retail 94

Retail Product Non-Profits Profit margin 94

The 5% Institute

JULY 5, 2022

When qualifying, ensure that you’re meeting with people who are a valid prospect – versus someone who may just be interested or fishing for information. Read on to learn how these eight tips to improve your closing rate will help you win more sales. Sales Hacks – 8 x For Lifting Your Game. Sales Hacks #1 – Build Rapport The Right Way.

Gaming 142

Gaming Sales Closing Clients 142

The 5% Institute

OCTOBER 9, 2022

When qualifying, ensure that you’re meeting with prospects who are a valid – versus someone who may just be interested or fishing for information. Read on to learn how to have a selling advantage in a non-pushy way. How To Have A Selling Advantage – 8 x Tips. How To Have A Selling Advantage Tip #1 – Rapport. 3 – Positioning. . #3

Sell 136

Sell Technique Up-sell Clients 136

ClickFunnels

NOVEMBER 21, 2021

Okay, so before we get into all the practical stuff, let’s make sure that we are all on the same page when it comes to the basics. However, since this structure is so general, it isn’t particularly helpful when it comes to designing your own sales funnel. Want to grow your online business explosively? What is a Sales Funnel?

Pitch 256

Pitch Sales Lead generation Niche 256

Search Engine Land

JUNE 23, 2023

It’s good to spot-check a few to ensure the text makes sense, even when some data items were missing. The generated snippet(s) will likely require human editorial oversight, though you want to get the AI to do as much of the work as possible. I put together a basic Python script for my agency. Good, then it’s time to move on.

Product 105

Product Technology Technology Process 105

The 5% Institute

JULY 29, 2022

When qualifying, ensure that you’re meeting with people who are a valid prospect – versus someone who may just be interested or fishing for information. These sales tips are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting an option up front.

Sell 141

Sell Clients Up-sell Presentation 141

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. When measuring web performance, we can look at either lab data (also called synthetic data) or real user data (also called field data).

User Experience 112

User Experience Follow-up Start-ups Networking 112

The 5% Institute

JULY 5, 2022

But do talk tracks work? In this article, you’ll learn whether to use talk tracks when speaking with your potential clients, and a framework we recommend you use to effectively close more sales. Talk Tracks – Do They Still Work In Sales? But do talk tracks work? And if not, what should you be doing instead?

Objection handling 141

Objection handling Sales Clients Presentation 141

The 5% Institute

APRIL 21, 2022

When qualifying, ensure that you’re meeting with prospects who are a valid – versus someone who may just be interested or fishing for information. Important information to learn include: Do they have the budget? Rapport is much more than just appearing to look approachable. Can you deliver what they want within the right time frame?

Closing 141

Closing Technique Sales Clients 141

Search Engine Land

JANUARY 3, 2024

Using broad match with those two things works well, but using it without does not.” Below is a summary of the insights and advice she shared. Something must be wrong with it, right? But as I dug deeper, I realized something important was missing.” For example: 1. Deliver an overall better performance that’s more efficient.”

Campaign 98

Campaign Clients Networking B2B 98

Search Engine Land

AUGUST 31, 2023

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. Next, you’ll see a prompt to name and save your view.

Campaign 136

Campaign Conversion Launch Start-ups 136

The 5% Institute

DECEMBER 2, 2021

When qualifying, ensure that you’re meeting with prospects who are a valid – versus someone who may just be interested or fishing for information. Read on to learn how to improve your sales win rate. How To Improve Your Sales Win Rate – 8 x Techniques. Improve Your Sales Win Rate Technique #1 – Rapport. 3 – Position Yourself Correctly. . #3

Technique 144

Technique Sales Clients Closing 144

Partners in Excellence

APRIL 5, 2023

They are intended to help us, make us more efficient, eliminate some of the work we have to do, Instead, I wonder if they are dumbing us down. We can present the insights, but when the customer asks, “What does that mean to me,” we can’t answer the questions. While they are intended to help us accomplish more.

Presentation 113

Presentation Conversion Growth Prospecting 113

Gong.io

SEPTEMBER 8, 2021

These are the 5 “acts” that winning sales demo scripts follow PLUS 5 examples to follow as you build out your script. That’s a clear sign of a flawed demo script. An effective demo script sets up the context to counter the status quo. Why does this approach work? That means: Faster deal cycles.

Pitch 109

Pitch Commission Sales Follow-up 109

Hubspot

AUGUST 21, 2023

Now all you need is a cold call script. And not just any script … the best cold call script ever. If you're in a hurry, skip to the script , or download free sales call templates.) Cold calling is most effective when paired with strategies such as prospecting and sales qualification. What is a cold call?

Cold Call 69

Cold Call Objectives and Key Results Hospitality Follow-up 69