Search Engine Land

MAY 15, 2024

Location : Where are people who may need my product/service? Entity presence: Where are the majority of my customers located and how does that relate to location-based entities? While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Business email address Subscribe Processing.

Click Through Rate 101

Click Through Rate CTR Campaign Territory 101

Partners in Excellence

MAY 15, 2024

But what does it mean to be a high performing organization? In selling, is high performance “hitting our numbers?” ” Is it max’ing our comp plans? Is it about our personal success? We all know the data plummeting win rates, quota attainment, tenure, engagement, declining retention, and more. What are some of the elements?

GTM 113

GTM Quota Technology Technology 113

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 142

Customers Retail GTM Trust 142

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. A Serviceblazer is a team builder, problem solver, and customer advocate. Table of contents What is a Serviceblazer? Is this community for me, too?”

Networking 135

Networking Negotiate Service Contact 135

Martech

MAY 6, 2024

Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. See more about how marketers are using MarTechBot here.

Cross-sell 101

Cross-sell Customers Referrals Lead generation 101

Search Engine Land

APRIL 30, 2024

Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful? Now, think about this.

User Experience 109

User Experience Niche Service Closing 109

Partners in Excellence

APRIL 30, 2024

All credit for this post goes to Scott Gillum and his fantastic post: Why Relying on AI Won’t Improve Customer Experience. Without a doubt, AI will have a huge impact on both how we manage/lead our organizations and on how we effectively and efficiently engage our customers in their buying process.

Represent 99

Represent Presentation Up-sell Start-ups 99

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. ” When asked about the timeline for this, Altman said, “Five years, give or take, maybe slightly longer.”

Campaign 98

Campaign Niche Service Product 98

Salesforce

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer.

Drivers/motivators 116

Drivers/motivators Trust Territory Technology 116

Martech

MAY 1, 2024

Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. Detailed demographics. Budget pacing insights.

Campaign 104

Campaign Launch Strategize Conversion 104

Partners in Excellence

APRIL 8, 2024

The global economy/turmoil and continued layoffs/reductions, and shuffling of priorities–both within our customers, markets, and within our own organizations. Our fixation on mechanizing everything in selling, minimizing the human connection, and our failure to connect with customers on their problems/challenges.

Quota 117

Quota Trust Pitch Up-sell 117

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? And also hire the best AE you can find just with general experience at your price point.

Niche 110

Niche B2B Price Up-sell 110

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

SQL 97

SQL Cross-sell Campaign Trust 97

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. See more about how marketers are using MarTechBot here.

Customers 87

Customers Objectives and Key Results Manufacturing CRM 87

Search Engine Land

APRIL 17, 2024

This is especially true for SEO specialists and managers who currently use website traffic from organic search to measure their results. The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on.

Conversion 121

Conversion Gaming Objectives and Key Results Referrals 121

Partners in Excellence

DECEMBER 13, 2023

There was a group of about 10 of us, with varying degrees of experience. A chef decided to grill it over a wood fire and created a completely different experience. The results were very different–unique tastes and experiences, though they had each started with the same recipes. The results were OK, not outstanding.

Follow-up 132

Follow-up Represent Start-ups Customers 132

Search Engine Land

APRIL 15, 2024

Because increased traffic can lead to more customer engagement and brand recognition. Third analysis: I want increased customer engagement and brand recognition. This engagement will likely lead to higher sales and customer loyalty. Fourth analysis: I want higher sales and customer loyalty. Grab a copy of this first.

Process 115

Process Objectives and Key Results Angle Follow-up 115

Martech

DECEMBER 18, 2023

If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company. If your analysts have discovered an algorithm for identifying customers ready to purchase in three months, highlight this story to everyone involved in your data program.

Government 141

Government Campaign Strategize Customers 141

Partners in Excellence

DECEMBER 14, 2023

Others see the preference of buyers for rep-free buying experiences and digital buying processes as evidence that selling is no longer necessary. But then one thinks, even if this happens, who buys their products? We use our personal buying experiences to support this. Customers increasingly want rep free buying experiences.

Sell 122

Sell Retail Promote Up-sell 122

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Customers 96

Customers B2C Healthcare Retail 96

Search Engine Land

FEBRUARY 28, 2024

Brands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? Get the daily newsletter search marketers rely on.

User Experience 113

User Experience UX Strategize Engineering 113

Search Engine Land

MAY 9, 2024

Who will give the answers? Who you do it for. In practical terms, this might mean tying the brand’s context to descriptive terminology around the skill level, price point or specific targeting: Online courses could talk more about the applications of their courses and different levels of experience (e.g.,

Engineering 104

Engineering Networking Clients Construction 104

Search Engine Land

APRIL 29, 2024

Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. New customer acquisition goals are now available for Search Ads 360 advertisers.

Campaign 107

Campaign Contact Strategize Conversion 107

Partners in Excellence

APRIL 22, 2024

Preface : My first real experience of Jim Berryhill was in 2012. Jim and John, were out to reinvent (and succeed) in developing some of the most powerful customer-aligned value selling tools I have ever seen. I had an awakening early on that highlighted the importance of customer-aligned value selling.

Teamwork 111

Teamwork Sell Strategize Launch 111

Salesforce

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes.

Service 132

Service Customers Networking Negotiate 132

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On the other hand, neglecting user experience could undermine success even with good SEO. Even if your website ranks well on search engines, there’s a big chance users will leave if their experience isn’t good.

UX 114

UX Strategize User Experience Engineering 114

Martech

MAY 13, 2024

We reached $40 million in recurring revenue but lacked a forum for collaboration and idea-sharing with our several thousand customers. Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. They are critical to scalable return on investment.

Growth 96

Growth B2B Launch Follow-up 96

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Customers 92

Customers Drivers/motivators Construction Legal 92

Search Engine Land

MARCH 12, 2024

Geo-based, controlled experiments. AdMob is introducing an enhanced mediation segmentation feature, soon to be available in beta, which allows for customized ad experiences based on various user behaviors. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups.

A/B testing 113

A/B testing Construction Gaming Campaign 113

Salesforce

FEBRUARY 20, 2024

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform.

Pharmaceutical 137

Pharmaceutical Healthcare Drivers/motivators Appointment 137

Search Engine Land

JANUARY 23, 2024

Helping customers is a common characteristic of the highest-performing sales reps in all organizations. He emphasized that clarification could enhance trust between Google Ads and its customers. Google is concerned there may be confusion around the roles of its sales and support departments.

Commission 117

Commission Construction Represent Contact 117

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. Yet these same leaders complain about the ability to connect to prospects and customers. Yet these same leaders complain about the ability to connect to prospects and customers. I ask: “How does your customer make money?”

Customers 109

Customers GTM Trust Up-sell 109

Martech

FEBRUARY 12, 2024

Tom had called the new person a “Tweener,” someone who can make sense of one area’s outputs so that those outputs can be understood and used as inputs for another area. Mary looked at the calendar as she started her workday. It was planning time. She also knew her management wanted to reduce her staff by 20%. Out came a long list.

Lead generation 101

Lead generation A/B testing Government Customer Relationship Management 101

Search Engine Land

MAY 1, 2024

revenue increase – by repositioning social at the core of their entire brand and customer experience. revenue increase – by repositioning social at the core of their entire brand and customer experience. Is your social media strategy keeping pace with the latest industry trends and innovations?

Customers 98

Customers 98

Partners in Excellence

FEBRUARY 8, 2024

Sadly, too much of this is from smart people who should know better. ” Today, I saw something from a very smart individual, someone who should know better. In others it’s “customers want rep-free buying experiences.” Every day, I’m surprised that we can find new depths of stupidity.

Consult 124

Consult Clients Follow-up Up-sell 124

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Since we can’t personally ask everybody who buys our products or uses our services, surveys are the most versatile and least expensive way to get the info we need. Why am I asking?

Profit margin 121

Profit margin Contact Campaign Service 121

Martech

MAY 1, 2024

revenue increase – by repositioning social at the core of their entire brand and customer experience. revenue increase – by repositioning social at the core of their entire brand and customer experience. Is your social media strategy keeping pace with the latest industry trends and innovations?

Customers 99

Customers 99