Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

B2B 129

B2B Cross-sell Pharmaceutical Account management 129

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

SQL 110

SQL Cross-sell Campaign Trust 110

Partners in Excellence

APRIL 15, 2024

” Thanks for sharing your story, Barry. When I was 4-5 years old, my grandparents owned a neighborhood grocery store. When I was 4-5 years old, my grandparents owned a neighborhood grocery store. I went to work for a business owner who was a self-improvement junkie. That’s why I’m interested in Sales!”

Sell 114

Sell Retail Commission Engineering 114

Salesforce

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. And you love building community with others who know what it’s like to walk in your shoes. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start.

Networking 135

Networking Negotiate Service Contact 135

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 123

X-functional Customer Relationship Management CRM Relationship Management 123

Search Engine Land

APRIL 15, 2024

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Step 1: Goals What is your goal for this content?

Process 122

Process Objectives and Key Results Angle Follow-up 122

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

A/B testing 115

A/B testing Click Through Rate Objectives and Key Results Campaign 115

Search Engine Land

MAY 9, 2024

Your online reputation is what users can learn about your brand within a few seconds. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. How the right strategy and different processes can defend your brand from potential threats. Who you do it for.

Engineering 82

Engineering Networking Clients Construction 82

Martech

APRIL 10, 2024

This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. We reconnect with that initial yearning, translating it into a message that resonates with customers. We need tools that not only function flawlessly but surpass expectations.

Pitch 112

Pitch Product Electricity Healthcare 112

Martech

OCTOBER 20, 2023

This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). And what about those who use analytics tools? And what about those who use analytics tools? Unitizing the most common analytics tool, Google Analytics 4, we’ll explore how this is now possible to some degree.

Click Through Rate 123

Click Through Rate Campaign Represent Conversion 123

Search Engine Land

FEBRUARY 26, 2024

Specifically, we’ll look at how to customize the prompts you give ChatGPT so it better understands the tone, emotion and audience you want to target. Setting yourself up on ChatGPT You need a user-friendly interface through which to interact with AI and also to refine your generated output. Though slower than GPT-3.5, blog post).

Niche 133

Niche Follow-up Technique Education 133

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Continuous improvement: CX transformation is an ongoing process.

Customers 107

Customers Consult User Experience Strategize 107

Martech

SEPTEMBER 1, 2023

This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. CDP Customer data platforms are critical and constantly changing, these people will make sure you’re always in the know. Content marketing Want your content to connect? In your inbox. Get MarTech!

B2B 116

B2B Follow-up Technology Technology 116

Martech

OCTOBER 26, 2023

My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. It is not always the tool’s fault but of those who jumped at the latest and greatest tool only to find that they were not ready to use it to its full potential.

Technology 120

Technology Technology Drivers/motivators Presentation 120

Search Engine Land

JANUARY 11, 2024

OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Illustrate the importance of choosing your automation allies carefully depending on the task instead of relying on one solution (like ChatGPT) for all your automation tasks.

Objectives and Key Results 135

Objectives and Key Results Follow-up Start-ups Engineering 135

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. Who cares if you got 5,000,000 visitors in a month if 4,990,000 of them didn’t do anything that led to revenue generation? Visits aren’t a useful metric.

Promote 118

Promote Start-ups Price B2B 118

Partners in Excellence

MAY 1, 2024

Each of us talk to thousands of sellers and customers every year, and Andy’s podcasts reach 10s to 100s of thousands more. We can analyze every word our people and our customers speak on phone or Zoom calls. But every once in a while we get on a call to discuss “What’s happening in selling?”

Technology 108

Technology Technology CRM Pipeline 108

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Dig deeper: How to unlock the power of your marketing technology 2.

Strategize 109

Strategize Campaign Technology Technology 109

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. You can also leverage third-party data providers to expand your reach.

Lead generation 112

Lead generation Click Through Rate Contact Follow-up 112

Search Engine Land

FEBRUARY 22, 2024

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The Advertising section will become the hub to monitor and analyze your campaigns whether you’re a publisher or an advertiser. What’s changing? Next steps. There is no action needed for this change. Why we care.

User Experience 108

User Experience Campaign Process Product 108

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. Let’s cover proven strategies for improving the quality and hygiene of your email database from the ground up.

Follow-up 109

Follow-up Conversion Campaign Start-ups 109

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Nail your value proposition. This sidelines the valuable, nuanced insights of those who breathe life into these strategies and plans daily. ” Your ad, email, message, etc.,

Launch 108

Launch Product GTM Education 108

SaaStr

APRIL 19, 2024

How do you reverse-engineer your first million as a SaaS startup founder? To the OG software people who read SaaStr, Jason is “the guy,” Sam says. To the OG software people who read SaaStr, Jason is “the guy,” Sam says. You had a bunch of engineers who would go into their private offices to code.

Engineering 107

Engineering Price Cross-sell Niche 107

Search Engine Land

FEBRUARY 5, 2024

They are especially beneficial for agile teams and small players who can quickly adapt and pivot. By incorporating metrics prioritizing user experience and engagement, you can ensure your content stays relevant and high-quality. Below are examples of how customer-centricity can support and enrich SEO KPIs.

Lead generation 126

Lead generation User Experience Conversion Meeting 126

Search Engine Land

SEPTEMBER 13, 2023

Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive. 8 reasons Amazon reviews are important Amazon reviews aren’t just testimonials; they are powerful tools that can make or break your sales on the platform. The answer is a resounding, “Yes!”

Trust 135

Trust Construction Sales Campaign 135

SaaStr

MARCH 14, 2024

What’s your most recent disclosed investment? Native integrations are key to customer acquisition and retention in the SaaS space, but not what makes your product special so we believe these integrations should and will be built utilizing tools, not writing custom code. And how big is your current fund?

B2B 84

B2B Growth Product Customers 84

SaaStr

JANUARY 5, 2024

Who Will Be the First to Go Public: ServiceTitan. 12,000 customers, very high net review retention (NRR) even with SMB customers. If you do not know what to do, just invest more in your best. What Do All Founders Need to Know in 2024: You have to constantly ask your investors; am I fundable? And A Few Worries.

Growth 126

Growth Gaming Customers Product 126

Salesforce

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes.

Service 132

Service Customers Networking Negotiate 132

SaaStr

APRIL 7, 2024

So just a little while back, Lenny Rachintsky had me on his hyper-popular podcast to talk about scaling sales, from the perspective of a founder who hasn’t really done sales. Hire your first salesperson when you have closed the first 10 customers and are spending more than 20% of your time on sales. More here. #4.

Sales 107

Sales Quota Closing Up-sell 107

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. See more about how marketers are using MarTechBot here.

Customers 102

Customers Objectives and Key Results Manufacturing CRM 102

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. 4 huge benefits: Cost-effectiveness. Access to more data.

GTM 93

GTM Growth Cross-sell Referrals 93

SaaStr

MAY 9, 2024

What’s your most recent disclosed investment? Adam, Dean, and the team at Owner are quietly building one of the fastest-growing B2B platforms out there by helping restaurants take back their customer relationships. What’s your sweet spot for investing — check size, stage, type of deal? And how big is your current fund?

Growth 69

Growth B2B Pipeline Strategize 69

Martech

OCTOBER 18, 2023

Abandonment email campaigns Assuming your site and buying experience are integrated with your email service provider (ESP), you’ve got lots of ways to automate emails to re-engage visitors if they fall into the categories of site abandonment — browse abandonment (e.g., Upsell campaigns. CPG segmentation. Loyalty campaigns.

Campaign 123

Campaign Territory Start-ups Clients 123

Search Engine Land

FEBRUARY 24, 2023

Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy.

Strategic planning 134

Strategic planning Strategize Engineering Start-ups 134

Martech

FEBRUARY 8, 2024

Google Analytics 4 (GA4) has been brought in to replace UA with new features for privacy and consent that align with stricter regulations and a more privacy-centric approach to marketing. Extended reality (XR) is creating innovative ways to engage customers with unique experiences. The strategic use of GA4 is crucial in this process.

Finance 116

Finance Strategize Technology Technology 116

Martech

OCTOBER 13, 2023

Marketing must generate interest, leads, and an initial core of customers through program and product-driven campaigns. Developing a measurable, repeatable onboarding process that turns sales into customers. The metric of Phase 4 is the metric that means money — customer lifetime value (CLV). Market introduction.

B2B 122

B2B Prospecting Gaming Campaign 122

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. Or have you bought a product that an influencer you follow on your Instagram has recommended?

Referrals 124

Referrals E-commerce Promote CRM 124