Trending Articles

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Sales Coaching and the Value Proposition

Anthony Cole Training

Integral to every sales training and coaching program, we work with organizations to help them write and deliver their phone scripts, value propositions, and elevator pitches. For salespeople and managers, this skill is critical as it often initiates the relationship on the right foot by getting the audience engaged.

Pitch 240
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Payment Options: Risks and Benefits

Sales Pop!

As a small business owner, youve probably thought about acceptable payment options. In a world where people are increasingly tapping to pay, has your business started accepting these types of payments? There are some things to consider when deciding how to handle credit card and digital payments. You want to make sure your business insurance coverage protects you from potential fraud liability.

Start-ups 130
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The New Rules of AI Investing: Why Speed Beats Strategy and Labor Budget Is the New Software Budget with Google Cloud’s COO

SaaStr

Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. The New Rules of AI Investing: Why Speed Beats Strategy and Labor Budget Is the New Software Budget The pace of AI advancement has fundamentally broken our traditional frameworks for thinking about technology adoption, market timing, and competitive moats.

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Latest Podcasts: Growth and Leadership in Sales

Force Management

This month on the Revenue Builders Podcast, we shared discussions with experienced and forward-thinking leaders. These conversations ranged from stories of powerful leadership, to advice on growing organizations to the latest in financial technology. These episodes offer valuable insight for any CRO, CHRO, CFO, or CEO or those aspiring to the role.

Growth 97
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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“AI Is Taking Your Job!!” Ho-Hum, Yawn….

Partners in Excellence

Throughout my feeds I see the alarm bells, “AI is coming for your job!” We see virtually every marketing and sales role threatened by AI (though some of the research doesn’t show this). There are thoughtful articles in major newspapers about the impact of AI on jobs and work. In the past week, we’ve seen alarming reports about unemployment caused by AI.

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Real persuasion doesn’t require manipulation

Martech

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. That’s effective persuasion. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy.

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Dear SaaStr: What Are A Few Top Tips to Hiring The Right First VP of Sales?

SaaStr

Dear SaaStr: What Are A Few Top Tips to Hiring The Right First VP of Sales? Hiring a great VP of Sales is one of the most critical decisions youll make as a founder. Get it right, and theyll scale your revenue and team. Get it wrong, and youll lose a yearor more. Heres how to approach it: Timing is Everything Dont hire a VP of Sales too early. If you dont have a repeatable sales process or at least two reps hitting quota, youre not ready.

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My Top Tips – Presenting Value

Engage Selling

By popular demand – my three top tips of the last year… This week – Presenting Value! Tired of pitches falling flat? Stop selling the ‘what’ and start selling the … The post My Top Tips – Presenting Value first appeared on Colleen Francis - The Sales Leader.

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What Is Revenue Action Orchestration?

RingDNA

Revenue Action Orchestration (RAO) is a sales execution framework that connects sales data, AI-driven insights, and real-time actions to drive effective sales outcomes. It helps revenue teams turn information into intelligent next steps, guiding sellers to take the right action at the right time within their workflow. According to Gartner’s 2025 Strategic Roadmap for an AI-First Sales Organization¹, Revenue Action Orchestration is a key capability for enabling AI-powered sales execution at scale

CRM 62
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HubSpot announces deep research connector to ChatGPT

Martech

HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Using the new deep research connector, those customers will be able to apply powerful research and analysis to their own customer data and context. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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“14% Of Our Sellers Drive 80% Of Revenue!”

Partners in Excellence

“14% of sellers drive 80% of revenue!” This, and similar data points, are showing up in my feeds, with various experts commenting on what it means, then offering insights and solutions to address. While I have a lot of questions about this data and would like to get under the numbers to better understand, I’m always amused by the insights and recommendations provided by the experts.

Up-sell 62
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Dear SaaStr: Should I Move My Start-Up to SF Bay Area?

SaaStr

Dear SaaStr: Should I Move My Start-Up to SF Bay Area? The SF Bay Area is still the epicenter of B2B and tech. And AI has made it … even more so. Even as the world has gone more remote and distributed, there are unique advantages to being based here—especially for startups that want to build something really big. thrilled to be partnering with jony, imo the greatest designer in the world. excited to try to create a new generation of AI-powered computers. pic.twitter.com/IPZBNrz1jQ —

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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales te

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5 Ways to Sell More by Uniting Sales and Marketing

Sales Gravy

Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you're wondering why this kind of success feels so random—and why similar prospects are slipping away. Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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Gen Z is forcing a rebuild of the martech stack in higher ed and beyond

Martech

Building a martech stack requires careful consideration alignment with business goals, key features, integration, and compliance. But in higher education, those traditional criteria are no longer enough. Todays biggest driver isnt functionality its audience expectations. And for colleges and universities, that means adapting to Gen Z. Gen Z isnt just influencing how institutions market to prospective students.

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If What We Sell Is Change, Why Is It So Difficult For Us?

Partners in Excellence

The job of every seller is simple. It’s all about change! It can be as simple as, “My product/solution is better than the one you currently are using, buy mine!” Or what too many do, “My product is cheaper than the product you are currently using, buy mine!” When we are more sophisticated, “We can solve your problem, buy my product!

Sell 62
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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

So Jamin Ball of Altimeter has a great summary of the cumulative revenue growth of all public SaaS companies … and it’s not a great story: Aggregate net new ARR added in Q1 from the software universe isn't looking good! Down nearly 30% YoY from Q1 last year pic.twitter.com/9MLyLe3XXf — Jamin Ball (@jaminball) June 5, 2025 Bottom Line Up Front : The aggregate cloud software market just delivered its worst quarterly performance in years, with net new ARR additions plummeting

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Frequently Asked Questions About the B2B Buyer’s Journey and Sales Cycle

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. A buyer-aligned strategy helps teams build meaningful engagement, personalize content, and collaborate more effectively with sales to convert leads into customers.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to write a sales pitch that works: Expert tips and examples

PandaDoc

It’s more important than ever to grab and keep your prospect’s attention, which can be tough on a good day. That means a winning sales pitch is essential. Effective pitches, when done right, connect you with a customer’s needs while showcasing your value and inspiring them to take action. It doesn’t matter how or where you’re giving a sales pitch—whether it’s a cold email, introducing yourself at an event, or on a sales call—you need to know how to write one that works so you can build trust and

Pitch 52
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The ultimate consent strategy to maximize customer opt-ins by Edna Chavira

Martech

Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, theyre the foundation that will future-proof your growth strategy as privacy reshapes marketing. Your ability to orchestrate consent across your martech stack will ultimately determine how fast your audience (and business) grows.

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Stop Selling Solutions, Start Framing Problems

Partners in Excellence

We have an enormous disconnect with our customers. We focus on selling a solution. Our customers struggle with understanding the problem. We’ve tended to take an approach of “Find a problem, Solve it!” We narrow our ICPs to customers that are likely to have the problems we solve. We look for signals those customers might have the problem we solve.

Sell 62
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Snowflake Buys Crunchy Data for $250m, Databricks Buys Neon for $1B. The New AI Database Battle.

SaaStr

Snowflake vs. Databricks: The $1.25 Billion PostgreSQL Battle for AI Agent Supremacy Brief Overview : Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Snowflake’s $250 million purchase of Crunchy Data and Databricks’ $1 billion acquisition of Neon represent a fundamental shift in how B2B software companies are preparing for the era of autonomous AI agents.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Unlock Trapped Data in Your Data Lakes: Introducing Zero Copy File Federation in Data Cloud

Salesforce

In today’s dynamic data landscape, organizations are grappling with a wealth of information spread across various data lakes and warehouses. This data, while holding immense potential, often remains siloed and difficult to access in real-time hindering agility, inflating costs, and limiting the impact of crucial initiatives like agentic AI, automation, and advanced analytics.

Retail 52
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What is MEDDIC in sales?

PandaDoc

Todays sales teams face longer deal cycles, more stakeholders, and tighter budget scrutiny than ever before. That means that the sales qualification process the ability to identify which opportunities are worth pursuing is critical to business operations. Fortunately, sales teams dont need to invent a decision criteria that aligns with an established buying process or an ideal customer profile.

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How AI flipped the funnel and made GTM tactics obsolete

Martech

In jujitsu, you don’t overpower your opponent. You redirect their momentum until they collapse under their own force. That’s precisely what AI did to Go-to-Market (GTM). It didn’t break the funnel. It let the funnel break itself. By following GTM’s logic volume over value, correlation over causation AI made the system irrelevant without needing to attack it.

GTM 70
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Tariff Business Simulation + AI Roleplays Help  Show Business Impacts

The Advantexe Advisor

When tariffs hit (or don’t hit and then hit again), the impact isn’t always immediately clear, but the consequences can be significant. One of our consumer-packaged goods (CPG) clients recently found themselves in this tough situation. Their supply chain team was dealing with escalating costs from new international tariffs, but they couldn’t fully grasp how those changes were affecting the rest of the business, or how to build internal alignment around the best response.

Clients 72
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The 40% Problem: Do Your Sales Reps Really Cover All Their Accounts? And Is AI The Answer? With Yamini Rangan, CEO HubSpot

SaaStr

The 40% Problem: How AI Will Finally Fix Sales Coverage and Customer Face Time A wake-up call from HubSpot’s CEO Yamini Rangan on why your sales team is failing 60% of their accountsand how AI will change everything There’s a brutal truth about B2B sales that most founders refuse to acknowledge. HubSpot CEO Yamini Rangan just laid it bare at a recent conference, and it should make every SaaS leader uncomfortable.

CRM 90
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From Hours to Minutes: JPW Industries’ Order Processing Transformation with Salesforce Partners and AI

Salesforce

At JPW Industries, customer satisfaction is an integral part of the company culture. As a prominent leader in woodworking and metalworking tools, JPW firmly believes its success is rooted in customer trust. To advance their customer-first approach, JPW wanted to leverage AI to offer their customers faster, 24/7 service. The Burden of Manual Process Driven by a customer-first mindset, JPW sought solutions to improve service and reduce order processing times.

Process 99
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What is the challenger sales process?

PandaDoc

In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. Thats the core idea behind the Challenger sales method, a framework designed to help sellers guide complex deals by teaching prospects something new rather than just asking them what they need. Its an ideal approach for inbound sales teams working in crowded markets or working with indecisive buying committees.

Process 52
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The AI Tradeoff: Preserving Human Skills in an AI World

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

GTM 52
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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.