SaaStr
JULY 20, 2025
Lessons from Ron Gabrisco, CRO at Databricks, who joined when the company had less than $1M ARR and helped scale it to become one of the largest pre-IPO companies in the world. Selling to developers and engineers isn’t like selling to any other buyer. They’re skeptical of salespeople, they value technical depth over flashy demos, and they can smell BS from a mile away.
Sales Gravy
JULY 15, 2025
How can one comp plan mistake sabotage your sales team before they even start? That's the challenge facing Adam and Laura from the Rossen Law Firm in Florida. After attending one of our Dallas workshops, they made the bold decision to transition to a non-attorney sales team. Six weeks later, they're all in on the strategy but hitting a wall on one critical issue: compensation structure.
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SaaStr
JULY 14, 2025
Dear SaaStr: How Do I Know If My New VP of Sales is Working Out? This is one of the most discussed topics on SaaStr, and a deep dive here: The 30-Day Test: How to Know if Your VP of Sales Will Succeed In a nutshell, you’ll know if your VP of Sales is working out by looking at two things: results and team-building ability. A great VP of Sales should start showing meaningful progress within one sales cycle—no excuses.
Heinz Marketing
JULY 19, 2025
Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know. B2B buyers want less sales contact by Mike Pastore B2B buyers are shifting toward self-serve—around 61% don’t want to talk to sales reps unless it’s absolutely necessary.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Highspot
JULY 13, 2025
Key takeaways Engaging stakeholders at high-value business accounts on social media—notably, LinkedIn—offers a number of advantages for today’s enterprise sales teams. While marketing and enablement craft content to boost buyer and brand engagement, sales reps should spend time sharing those assets with select leads on social media. Pipeline marketing , industry events, and cold calling remain vital for generating leads, but social selling offers another viable lead-gen and -nurturing approach.
Force Management
JULY 18, 2025
Any successful sales organization relies on a structured qualification process to guide its efforts. Qualification isn’t just about saying “yes” or “no”—it’s about asking the right questions early on, aligning with the buyer’s needs, and ensuring every deal in your pipeline truly warrants your team’s time and attention. This guide will break down what sales qualification process means, why it’s essential for both buyers and sellers, and how to build a repeatable framework that drives efficiency
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
JULY 18, 2025
Dear SaaStr: How Should I Build Our First Sales Comp Plan? Creating a sales commission plan is critical for motivating your team and aligning their incentives with your company’s goals. Here’s how to approach it, step by step, along with some best practices: 1. Start with the Basics: Commission Structure Base + Commission : Most SaaS companies pay a modeset base salary plus commission.
Understanding the Sales Force
JULY 13, 2025
Success breeds success. We begin the week with one of my shorter articles. Three weeks ago, I wrote that the Red Sox believed that trading Rafael Devers, their best hitter, would make them a better team. Shortly thereafter they started their current 10-game winning streak. Last week I wrote, discussed, ranted and celebrated the 20-year legacy of #BaselineSelling and how one-on-one coaching wins the day.
Membrain
JULY 13, 2025
In this episode of The Art and Science of Complex Sales, Paul Fuller sits down with Julie Hansen , sales trainer, former actor, and author of Look Me in the Eye. Julie shares her journey from media sales to acting and how her performance background shapes her sales training today. Together, they explore how salespeople can build trust through the camera, why presence matters more than perfection, and how to rethink virtual communication as a strategic asset rather than a limitation.
Partners in Excellence
JULY 14, 2025
Everyone is focused on AI these days. And that focus has been on how AI makes our jobs easier, makes us more efficient, frees up our time. We are enamored with with all the tools, tricks, techniques. We absorb 100s of prompts that do our work for us. And we discover new hacks every day. But once we’ve done all of this, once we have maximized our use of AI (granted it will keep evolving), what’s left for us to do?
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
ClickFunnels
JULY 17, 2025
The post 7 Tips for Creating a Mobile-Responsive Funnel appeared first on ClickFunnels. Have you ever clicked an Instagram ad while scrolling on your phone and ended up making a purchase? If so, you’re not alone. Personal devices have become central to digital interactions as more people use their phones to browse, shop, and engage online. It’s no surprise, then, that this shift is reshaping how businesses approach sales funnel marketing online.
SaaStr
JULY 17, 2025
What the revenue trajectories of Snowflake, Shopify, Okta, and Twilio tell us about the new normal in B2B and SaaS. Remember when 100%+ growth was table stakes for SaaS startups? When VCs would literally walk away from any SaaS company not doubling revenue year-over-year? That’s still there in the top AI start-ups. But outside of Palantir, not in any of the classic public SaaS companies.
Martech
JULY 17, 2025
For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic was simple: GTM costs are short-term, their benefits too uncertain and their ties to financial outcomes too tenuous to justify anything but immediate expensing. But that logic is falling apart.
SBI
JULY 14, 2025
Effectively managing the progression of opportunities and accurately predicting future sales performance is critical for success. Sales pipeline management and forecasting are essential practices that help sales teams achieve these objectives. Let’s explore the difference between the two and how sales managers can link sales pipeline management with sales forecasting for increased performance.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Engage Selling
JULY 14, 2025
You can’t force urgency. But someone in your prospect’s organization stands to gain—or lose—the most if your solution isn’t implemented. Here’s how to find that person, turn their priorities into … The post Ask Yourself: Who Cares? first appeared on Colleen Francis - The Sales Leader.
ClickFunnels
JULY 15, 2025
The post Creating Lead Funnels that Draw in Ready Buyers appeared first on ClickFunnels. Collecting leads is easy. Attracting the right ones that actually convert into customers is where most businesses get stuck. If your funnel is filled with freebie hunters, tire kickers, or email subscribers who never buy, it’s not a lead funnel. It’s a waste of time and money.
SaaStr
JULY 17, 2025
Dear SaaStr: How Do I Know If I Have Product-Market Fit for Real in the Early Days? We Sell to SMBs. You’ll know you’ve hit product-market fit (PMF) in B2B SaaS when a few key things start happening consistently: Your Customer Count is Growing Rapidly : For early-stage SaaS, doubling your customer base monthly—even from a small base—is a strong signal.
Martech
JULY 16, 2025
Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no better medium for capturing and holding attention than video.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Partners in Excellence
JULY 16, 2025
OK, I’m being purposefully provocative. But I do think we have things backwards, hear me out. Everything I hear these days is about, “We need more pipeline!” We are failing to meet our numbers, supposedly, because we don’t have enough opportunities in our pipelines. And the answer to this is more lead/demand gen. We introduce all sorts of new programs and technologies to create more leads and demands.
Membrain
JULY 16, 2025
An effective sales organization is one that uses its resources to build capacity , not just efficiency. In a world where technology is hurtling forward at lightning speed, advances in AI technology have the potential to transform how sales teams operate and to increase capacity in ways that were previously impossible even to imagine. But only if you know how to use it well.
Anthony Cole Training
JULY 18, 2025
This article was originally published by Objective Management Group and written by Ben Tagoe, CEO of OMG. It is shared here with permission. Anthony Cole Training Group is a Certified OMG Partner, helping organizations hire and develop high-performing sales teams using OMG’s industry-leading assessments and insights.
Martech
JULY 14, 2025
We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending these. Those are the ones we unsubscribe from the fastest. A real newsletter delivers consistent value and builds trust. What is a newsletter, if it’s not just a promotional vehicle? A newsletter is an email people choose to receive.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Heinz Marketing
JULY 18, 2025
By Lisa Heay , Vice President of Business Operations at Heinz Marketing Choosing the right marketing consulting firm can be overwhelming—there’s no shortage of options, and it’s not always easy to tell who’s truly the right fit for your business. We get it. That’s why we put together this FAQ: to introduce ourselves, share what we’re all about, and help you decide whether we might be the right partner for your marketing needs.
G2
JULY 15, 2025
Here is my analysis of 40+ best generative AI infrastructure software, out of which 6 are ideal to build, test and launch AI applications smoothly in 2025.
Sales Gravy
JULY 17, 2025
Will AI steal your sales team's jobs? It's the question haunting every sales floor conversation and keeping leaders up at night. But here's the crucial insight: The biggest threat to your team’s sales careers lies in misinterpreting AI's role. While the debate rages over robots replacing salespeople, forward-thinking organizations are already embracing "Agentic AI.
SaaStr
JULY 14, 2025
Two of the most misunderstood concepts in AI for B2B and SaaS aren’t technical—they’re human. “Human-in-the-loop” and “AI orchestration” have been watered down into feel-good phrases that make AI adoption sound effortless. The reality? They represent some of the most demanding, complex work your organization will ever take on.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Martech
JULY 15, 2025
As generative AI platforms like ChatGPT and Perplexity and search features like Google’s AI Overviews transform how users interact with brands, marketing performance is driven by what comes before the first click. Whether your content is read, cited or referenced by generative AI, AI visibility is now the first point of influence for many brands. To stay competitive, your content must be built for that visibility.
Topline Leadership
JULY 16, 2025
Driving Success Through Focused Input and Daily Engagement Sales management is both an art and a science. At its core, it revolves around fostering a culture of results, but the challenge lies in how those results are achieved. For many sales managers, the temptation to focus solely on end-goals—the sales numbers—can inadvertently create blind spots.
TrackStreet
JULY 14, 2025
In a market where tariffs change weekly and supply chains are stretched thin, it’s no surprise that some competitors are running out of stock. But every competitor’s empty shelf is your chance to gain ground. Brands that understand how to turn competitor stockouts into revenue opportunities are the ones that will thrive. Why Out-of-Stocks Happen (And How to Spot Them) Industries that rely heavily on non-US manufacturing are especially vulnerable to running out of stock as they juggle import timi
Salesforce
JULY 14, 2025
For one of New York’s most celebrated jewelry brands, luxury products go hand in hand with a curated white glove experience. The company recently turned to agentic AI to scale the unmatched customer service that it’s famous for, but quickly ran into a common obstacle: latency. Customers were sometimes waiting as long as 15 seconds in between agent responses.
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