Martech

JANUARY 26, 2024

Winning your clients’ loyalty brings you much more revenue. An ICP identifies your best-fit target customers that you can serve exceptionally well. ICP vs. buyer persona: Which is the way to go? Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields.

B2B 117

B2B Customers Appointment Objectives and Key Results 117

PandaDoc

APRIL 3, 2023

Training your team requires providing them with more than a manual and a few workshops before sending them out into the field. In fact, if that’s your current sales training program, all of that hard work and education could be forgotten by your team in just a few months. Start a free trial 3. Start a free trial 3.

Technique 98

Technique Construction Legal Sales 98

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. But you don’t have to.

Finance 125

Finance B2C Lead generation Up-sell 125

Sales Pop!

JANUARY 17, 2024

My newfound habit worked exceptionally well through school, and career, both in sales and entrepreneurship. Proof The System Works At each stage of my career, the questions people ask of me include: Witnessing all your upsets, don’t you ever feel like giving up? Your unique identity becomes your brand.

Follow-up 78

Follow-up Strategize Drivers/motivators Start-ups 78

Salesforce

SEPTEMBER 28, 2023

Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” ” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. See how it works What are sales targets? Why are sales targets important? But will they?

Quota 116

Quota Territory Pipeline Sales 116

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Part of this focus is an insistence on letting strategy lead the way in making decisions. What takes email marketers from good to great? Strategic thinking is essential to email success.

Strategize 88

Strategize Growth Campaign Legal 88

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. New revenue. Customer acquisition cost (САС).

Product 126

Product Contract Drivers/motivators SQL 126

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? The psychology of sales can reveal all this and more. Key takeaways Understanding your customers’ fears, desires, and motivations can help you connect with them and build genuine relationships. Is it pure luck?

Closing 52

Closing Legal Real Estate Trust 52

ClickFunnels

OCTOBER 21, 2021

And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? We’ll show you each example, talk a bit about why it worked so well, and provide some pointers if you want to use the same lead-gen tactic for your own business. Here’s an example from our DotCom Secrets book sales funnel….

Lead generation 258

Lead generation Campaign Referrals Niche 258

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. The digital age has made this more important than ever before — if your business isn’t online, it might as well not exist. We will outline some of the best digital marketing strategies for growing your business.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Salesforce

NOVEMBER 28, 2023

Similarly, a solid sales compensation plan is about striking the right balance. Overcomplicate a sales compensation plan, and you’re left with sales reps who aren’t clear on their goals or hungry to hit their quota. What you’ll learn: What is sales compensation? What are sales compensation plans?

Commission 64

Commission Territory Quota Objectives and Key Results 64

Search Engine Land

SEPTEMBER 19, 2023

Here are some you’ll find in the Google Ads interface: Unexpected and misleading defaults Pre-set user choices and defaults can influence your selections, and if you don’t pay close attention, you might inadvertently agree to something you don’t want. Do you know when you’re being manipulated?

Campaign 143

Campaign Represent Technique Contact 143

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Your customers want different things.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Salesforce

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Manufacturing 111

Manufacturing Retail Territory Sales 111

Search Engine Land

OCTOBER 13, 2023

When advertisers bid on keywords, instead of determining an ad auction winner purely by bid amount, Google uses a metric called Ad Rank to decide how and if your campaign should rank. Imagine five advertisers competing against each other in an ad auction with the respective Ad Rank scores of 80, 50, 30, 10 and 5. How does Ad Rank work?

Price 117

Price CTR Click Through Rate Campaign 117

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. Any sales leader can ask their team to increase sales by 50% or cut customer churn in half. . What’s difficult is setting achievable, effective sales goals that have a genuine impact on your company’s long-term strategy. . What different sales objectives look like .

Objectives and Key Results 62

Objectives and Key Results Quota Profit margin Cold Call 62

Hubspot

NOVEMBER 8, 2023

Being a sales manager is a whirlwind experience, especially for those who were once successful sales reps themselves. Fortunately, there are valuable best practices that can help aspiring sales managers excel in their positions. Best Practices for Sales Managers 1. Motivate your team in personalized and culture-wise ways.

Drivers/motivators 72

Drivers/motivators Pipeline Sales Networking 72

PandaDoc

APRIL 26, 2023

A sales process is crucial to any commercial organization looking to secure revenue and grow. However, since sales activities have been notoriously hard to measure in terms of performance, many business owners have adopted various commission structures to keep their sales reps motivated. Let’s dig in.

Commission 52

Commission Territory Quota Drivers/motivators 52

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. Shoppers are finding you through your social channels , search engines , and paid media campaigns. CRO is how you increase the percentage of users who perform a desired action on your website (typically, the desired action is a purchase).

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

APACSMA

DECEMBER 3, 2023

Sales leadership plays a crucial role in inspiring and guiding your team towards success. Actionable Steps: Promote Alignment: Highlight the importance of a seamless alignment between sales, marketing, and customer success teams to showcase the collective effort needed to achieve revenue growth.

Technique 52

Technique Teamwork Construction Pitch 52

APACSMA

DECEMBER 3, 2023

Sales leadership plays a crucial role in inspiring and guiding your team towards success. Actionable Steps: Promote Alignment: Highlight the importance of a seamless alignment between sales, marketing, and customer success teams to showcase the collective effort needed to achieve revenue growth.

Technique 52

Technique Teamwork Construction Pitch 52

Sales Hacker

JULY 29, 2021

It’s hard to find a “better” example than in sales, where the annual turnover rate in the United States averages at 34%. Sales is one of those jobs where you sink or swim based on your efforts. All of that can lead to a lot of pressure and stress on sales teams. What is sales productivity? And who could blame them?

Product 109

Product Objectives and Key Results Drivers/motivators Sales 109

Martech

MARCH 7, 2023

ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. What motivates them more than money? What do they fear? How have they been burned in the past? •

GTM 105

GTM B2B Gaming Education 105

Sales Pop!

JANUARY 3, 2023

Your sales team works hard to follow and nurture leads to meet their sales goals. Without your sales team, your business wouldn’t run. They are like the bread and butter of your operation – no sales, no revenue. If this is what you want, then appreciating your sales team is a must.

Price 94

Price Retail Sales Up-sell 94

Sales Hacker

AUGUST 24, 2022

I know, it’s hard to look at your heaping to-do list and add “give back today” to the pile. I’ll explain how — then dive into the 10 ways sales pros can give back. Why sales professionals should give back. I’ve always been intrinsically motivated by helping others. How do I scale my success?”

Intrinsic 93

Intrinsic Networking Angle Sales 93

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Search Engine Land

JULY 17, 2023

Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission. This article will provide an overview of why setting specific goals is essential and how it helps push you forward and direct your SEO efforts. What are SEO goals?

Objectives and Key Results 98

Objectives and Key Results CTR Click Through Rate Represent 98

ConversionXL

NOVEMBER 20, 2019

And discounts and offers within those emails are proven tactics for increasing conversions. So, simply sending an abandoned cart email (without an offer) may increase your revenue. Some companies may have found that fewer full-price cart recoveries generated more revenue than a higher volume of discounted sales.

Profit margin 112

Profit margin Drivers/motivators Campaign Retail 112

Sales Hacker

OCTOBER 26, 2021

In this episode of the Sales Hacker Podcast, we have Kerry Hudson , VP of Commercial Sales at Conga , a sales leader in the high tech space across multiple verticals. Join us for a timely conversation about producing high performing sales organizations with a focus on people, process, and customers. powered by Sounder.

Process 96

Process Drivers/motivators Intrinsic Territory 96

Lead Fuze

JULY 7, 2023

Knowing how to set sales goals is a crucial skill for any business owner, sales manager or marketer. But setting effective sales goals involves more than just choosing an arbitrary number. So if you’re ready to increase your company’s annual revenue target by setting effective sales goals – keep reading!

Drivers/motivators 52

Drivers/motivators Lead generation Sales Technology 52

Sales Hacker

APRIL 19, 2022

In this article, I’ll outline the principles of compensation design , how to build sales compensation plans , and include resources to set OTEs and quotas that keep your reps happy and hungry for more. Why Sales Comp Planning is Key to Rep Retention. Reward performance fairly, and your reps feel valued and stay longer.

Commission 88

Commission Product Quota Drivers/motivators 88

SalesLoft

AUGUST 15, 2022

Driving adoption of your sales technology is the most important way to be sure you realize a return on your investment (ROI). Take a deep dive into adoption by downloading How to Drive Adoption of Your Sales Technology Platform. In sales technology, that’s a necessary but insufficient measurement.

Technology 52

Technology Technology Drivers/motivators Contact 52

Gong.io

SEPTEMBER 1, 2020

We analyze sales conversations and deals using AI, then share the results to help you win more deals. After I’d evaluated the two vendors and chosen a solution, I couldn’t help but compare the two sales approaches. I looked specifically for differences in sales execution. Follow me to read upcoming research. New to Gong Labs?

Commission 152

Commission Sales Up-sell Follow-up 152

Sales Pop!

OCTOBER 18, 2021

It is curious as to why many people in the sales profession ignore conventional wisdom. Time and again, we witness people cutting off others as they speak, making assumptions that have no bearing, and focusing on the sale while ignoring the prospective customer staring them in the face. Make Your First Meeting A Learning Opportunity.

Referrals 97

Referrals Sales Repeat business Drivers/motivators 97

Sales Pop!

NOVEMBER 22, 2022

Stressful events can include job interviews, excessive workloads, group presentations, prospecting and sales calls, multi-million dollar revenue quotas, deadlines, moving, injuries, illness, divorce, marriage, loss of a loved one, and other high-pressure situations. May these eleven ways help you stay calm no matter the stressful situation.

Presentation 98

Presentation Growth Technique Networking 98

Hubspot

APRIL 11, 2023

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. If any of your top salespeople leave your company, you may fall behind. So should you be worried about churn in your sales department?

Non-Profits 85

Non-Profits Drivers/motivators Quota Represent 85

Lead Fuze

JULY 4, 2023

A successful real estate agency requires a well-conceived compensation structure to attract the top talent and motivate them to do their best, resulting in increased profitability. Understanding how to compensate structure real estate teams is a critical aspect of running a successful agency.

Real Estate 52

Real Estate Commission Profit margin Objectives and Key Results 52