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How brands are handling the lack of transparency in major ad platforms

Martech

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend.

Retail 126
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Why you should turn off optimized targeting in GDN today

Search Engine Land

Google introduced a feature called “ optimized targeting ” for Google Display Network, or GDN, campaigns in 2021. Let’s look at an example When a client wanted to run display campaigns to expand their reach, we launched them with optimized targeting turned on to test the feature. Get the newsletter search marketers rely on.

CTR 90
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GTMfund’s 3 Areas of Focus for Investing

Sales Hacker

We have one in stealth here that’s going to be very exciting to launch in the coming months. Constantly leveraging our GTM LP community network to diligence new businesses and verticals better. GTM continues to weigh on founders, and has increased every year since 2021. The future is so much bigger than SaaS for SaaS.

GTM 111
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How AI Led Palantir From Slow Growth to Hypergrowth

SaaStr

After going public in September 2020 with 47% annual growth, the company hit peak quarterly growth of 49% in early 2021. Their Artificial Intelligence Platform (AIP) launched in early 2023, right as the AI boom was taking off. Then came the long slide down. The numbers tell the story: U.S.

Growth 104
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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

Launch 112
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. The world was sort of recovering from this VC hangover of 2021 and 2022 where the market had gotten, had gotten really exorbitant, and things were really easy to sell.

GTM 80
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M&A Is Back! Melio’s $2.5B Exit to Xero — In Just 7 Years!

SaaStr

Key Metrics at a Glance Exit Valuation : $2.5B (down from $4B peak in 2021) Revenue Multiple : 13.4x The Fiserv partnership (which led their 2022 round) exemplifies this: Fiserv’s ‘Cashflow Central’ embeds Melio’s A/P solution across their massive FI network. discount from its 2021 peak valuation of $4B.