Martech

OCTOBER 3, 2023

It’s been just over a year since Komet USA, an American-based subsidiary of the German company that manufactures dental instruments, has been practicing agile marketing. I had the pleasure of training their marketing team in 2022, and I recently had a chance to catch up with their CEO (and former head of marketing), who made it all possible.

Manufacturing 122

Manufacturing Finance Strategize Start-ups 122

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 1: Consumer sentiment word cloud.

E-commerce 111

E-commerce Retail Strategic planning Start-ups 111

ConversionXL

JUNE 16, 2022

If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. So, how can marketers align every department for a consistent customer experience? Write an overview that includes the following: Mission statement. Target market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

JANUARY 26, 2023

It wasn’t until April 29, 2021 that Google would tell developers using the AdWords API they would need to upgrade to the Google Ads API by April 27, 2022. Also on this day Google SERP analysis: PAA appears 10x more than featured snippets 2022: The number of featured snippets shown in Google SERPs continued to decrease.

Gambling 84

Gambling Launch Engineering Campaign 84

Search Engine Land

AUGUST 8, 2023

Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million. Why we care. Breaking down the numbers. A change in behaviour.

Pipeline 79

Pipeline Growth Follow-up Trust 79

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Search Engine Land

MARCH 9, 2023

Google followed up with a longer statement that read, in part: “Like other search engines (including Microsoft’s Bing), we also use exception lists when specific algorithms inadvertently impact websites, and when we believe an exception list will significantly improve search quality. US Commerce Secretary Eric Schmidt?

E-commerce 87

E-commerce Territory Engineering Networking 87

Search Engine Land

APRIL 6, 2023

The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in small gains in search engine market share. Also of note: Google is “testing several new search products, such as versions that allow users to ask follow-up questions to their original queries,” according to Pichai.

Conversion 90

Conversion Engineering Market share Follow-up 90

Search Engine Land

JANUARY 6, 2023

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. 2022: After eight months on pause, AdSense publishers could once again create Related search style experiments. Report: Yahoo Search Share Up After Firefox Deal. Also on this day .

Sports 114

Sports Gambling Manufacturing Launch 114

Search Engine Land

MAY 24, 2023

Organizations that violate the GDPR can be fined up to €20 million or 4% of their global annual turnover, whichever is greater. The CPRA has the authority to investigate and prosecute violations of the law, and it can impose fines of up to $7,500 per violation. Microsoft Ads followed suit by retiring their BMM offering in March 2023.

Campaign 100

Campaign Launch Trust Networking 100

Search Engine Land

JANUARY 13, 2023

In 2022, we revealed what happened when Search Engine Land shut off AMP. 2022: It was a widespread issue, not a Google bug, related to a chat feature in Shopify that had this unintended consequence in search. Bing Ads Updates Keyword Planner With Impression Share Comparisons And More. Also on this day.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Search Engine Land

NOVEMBER 23, 2022

Even in 2022, we see many more # seohorrorstories passed on Twitter and other social media than inspiring success stories. To this day, you have to be very firm in your ethics in order not to get caught up in a downward spiral of shady SEO techniques. In 2022, that's a rare exception – if at all possible. Hidden text.

Gaming 102

Gaming Engineering Start-ups Technique 102

Search Engine Land

MARCH 2, 2023

He basically came up with the breakthrough a few months back that made it possible.” And dig deeper in Also on this day Google page experience update for desktop done rolling out 2022: The rollout was completed after nine days. . “Well, we named it internally after an engineer, and his name is Panda.

Launch 79

Launch Legal Engineering Networking 79

Search Engine Land

APRIL 6, 2023

With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry. One concern is that it could decrease the quality of content, as marketers may focus more on creating content optimized for search engines rather than providing value to readers.

Engineering 104

Engineering Legal Launch Referrals 104

Search Engine Land

NOVEMBER 10, 2022

This represents about 18% of the total population of the United States as of the 2022 Census. This number is usually broken down into four distinct groups, with most groups sharing overlapping disabilities: Visual Impairments (around 12 million). It is estimated that around 61 million Americans live with a disability.

Legal 96

Legal UX Represent Technology 96

Search Engine Land

JANUARY 24, 2023

Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%. Competition also keeps prices down and helps to ensure that no one search engine has too much market share or power.

Campaign 86

Campaign Networking B2B Price 86

Salesforce

OCTOBER 19, 2023

According to the latest State of Sales report , only 28% of reps are expected to hit their quotas in 2022. Activity quotas are often assigned when a company needs to focus on prospecting to build market share with a new product or service. Use that information to guide either top-down or bottom-up quota setting.

Quota 69

Quota Objectives and Key Results CRM Drivers/motivators 69

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay. Times are good.

Price 109

Price Product Start-ups Niche 109

PandaDoc

SEPTEMBER 19, 2023

Vertical vs. multi-vertical vs. horizontal markets Apart from vertical marketing, some businesses might span multiple industries or niches, i.e. different verticals, meaning they target multiple vertical markets. And there is also an opposite approach to focusing on horizontal sales and marketing. billion in 2022 to $402.4

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

FEBRUARY 16, 2023

Also on this day Google launches Google Business Profiles calls API 2022: Businesses could pull call history data from this API and into their CRM software. Google dropping follow and welcome offers in local listings 2022: Google: “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app.”

Networking 83

Networking Gaming Commission Engineering 83

Search Engine Land

FEBRUARY 2, 2023

How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

Real Estate 88

Real Estate Retail Engineering Campaign 88

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Why is branding important?

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.

Promote 101

Promote Non-Profits A/B testing Education 101

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. Seroundtable.com also fell victim to the Panda 4.1

Engineering 95

Engineering Follow-up Start-ups Niche 95

ConversionXL

SEPTEMBER 10, 2021

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. Business requirements trump features.

Technology 96

Technology Technology Launch Transportation 96

Search Engine Land

MARCH 29, 2023

OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. Since then, other key announcements have followed: On Feb. In doing so, you will capture and retain market share. Examine the resulting HTML.

Legal 100

Legal Launch Follow-up Drivers/motivators 100

SaaStr

JANUARY 29, 2025

So Procore is the Vertical SaaS leader you need to follow if you’re in any type of Vertical SaaS. Up to 9 Buyer Personas Per Deal This is one of many reasons I see B2B sales execs and marketers that are used to selling to a few specific personas struggle in vertical SaaS. For 80%+ market share.

Non-Profits 111

Non-Profits GTM Construction Territory 111