SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’.

GTM 117

GTM Niche Cross-sell Contract 117

Search Engine Land

DECEMBER 6, 2023

To try to focus or zoom in on the core update, Semrush pulled data from November 6 to November 8, prior to the Reviews update launched. Here is a chart showing the peak volatility by niche/industry comparing November to October: You can also break out the data to look at the increase in volatility relative to a baseline period.

Niche 109

Niche Retail Engineering Start-ups 109

Martech

NOVEMBER 14, 2023

In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use. AI carved out a bigger footprint in email marketers’ discussions in 2022 and 2023.

Retail 135

Retail Niche Objectives and Key Results Technology 135

Martech

JANUARY 3, 2024

Already, for relatively niche audiences, there are select active engagers in experiences like [virtual platform] VRChat,” Lawrence explained. “In Social commerce ads remain unshoppable for most consumers TikTok launched its TikTok Shop feature in 2023, following Instagram and other social media platforms that offer social commerce.

Entertainment 141

Entertainment Sports Niche Networking 141

Search Engine Land

MARCH 9, 2023

Semrush data showed that the February 2023 update was more significant than the July 2022 product reviews update. The reason Semrush compared it to the July update and not the September 2022 product reviews update is that there was an overlap of updates, with the September 2022 core update also rolling out at the same time.

Product 81

Product Niche Promote Manufacturing 81

Search Engine Land

APRIL 27, 2023

The April 2022 reviews update created more volatility in Google’s search results than past versions of the update, including the previous February 2023 product reviews update , according to Semrush and Rank Ranger data. About the Google April 2023 reviews update. ET on April 12. Google’s updated advice.

Product 88

Product Manufacturing Niche Launch 88

Search Engine Land

SEPTEMBER 6, 2023

Experience is a priority Google updated its E-A-T guidelines in December 2022 to add an extra ‘e’, which stands for experience – and it’s a factor all SEOs should prioritize when it comes to their content strategy. “Please go read the guidelines on that.

Electricity 134

Electricity Trust Niche Launch 134

Search Engine Land

OCTOBER 4, 2022

DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. DuckDuckGo has been steadily growing in use since its launch and now processes 3 billion searches per month. It had a 0.6% search engine market share worldwide and 2.52% search engine market share in the U.S.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

MARCH 14, 2023

Google on AI content In November 2022, Google’s Duy Nguyen said that the search engine has “algorithms to go after” those who post AI-plagiarized content. ” (This seemingly deviates from – and supersedes – what Google’s John Mueller said in April 2022.) The accounts vary.

Niche 95

Niche Trust Follow-up Engineering 95

Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. Over three weeks in December 2022 and January 2023, the team conducted A/B testing with ChatGPT-generated headlines.

A/B testing 122

A/B testing Click Through Rate Real Estate Niche 122

Martech

SEPTEMBER 9, 2022

” Indeed, HubSpot’s content offerings have burgeoned, not least through last summer’s launch of the HubSpot Podcast Network. ” There are, of course, many highly focused — not to say niche — use cases to be found in private Slack channels. HubSpot registered some 50,000 audience members for Inbound 2022.

CRM 117

CRM Networking Niche B2B 117

Salesforce

FEBRUARY 26, 2024

While the introduction of the modern copilot is linked to the launch of GitHub Copilot in 2021, these AI assistants go back even further. Chatbots got more sophisticated with the launch of ChatGPT, Dall-E, Google’s Gemini, and Microsoft’s Bing Chat. Some, however, only contain data through early 2022, so their responses can be limited.

Healthcare 111

Healthcare Real Estate CRM Finance 111

Search Engine Land

MARCH 15, 2024

Buy niche edits or guest post links at a fee, charge the agencies more money and then the agencies charge the clients. Enter SpamBrain: The nemesis of black hat SEO SpamBrain was launched in 2018 to deal with the ongoing issues of spam on the web. And we saw SpamBrain flex its muscles again in 2022 with Google’s link spam update.

Networking 94

Networking Niche Launch Up-sell 94

Hubspot

JANUARY 26, 2023

In the second quarter of 2022, ecommerce accounted for 14.5% Here are a few examples of digital entrepreneur niches and success stories within them. Blogging If you’re keen on writing, launching a blog offers a natural segment into entrepreneurship. All you need to do is find your niche. That’s especially true in retail.

Finance 87

Finance Niche Legal Manufacturing 87

Hubspot

APRIL 21, 2020

They've also dabbled in more niche apps like Snapchat. WhatsApp for Business, an app for WhatsApp brands launched in 2019, now has 5 million users. That number is estimated to grow to 171 million by 2022. Currently, businesses are heavily using apps like Facebook Messenger and WhatsApp. billion and 1.3 Statista ). WhatsApp ).

Niche 101

Niche Campaign Launch Gaming 101

SaaStr

APRIL 19, 2024

You launch shampoo and conditioner, which sells a million in the first year; that’s great, but it’ll never get there. Find a niche where you’re the top two or three. In 2022 and 2023, SaaS became software as a ripoff,” Jason says. You never catch up. If you’re selling 50M shampoo and growing 20%, you’re adding 10M per year.

Engineering 120

Engineering Cross-sell Price Up-sell 120

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?)

Engineering 88

Engineering Campaign Launch Represent 88

Hubspot

JANUARY 30, 2023

Networking can help improve your visibility within your niche in two ways. Whether it’s launching a new product or finding new opportunities (jobs, grants, scholarships, etc.), Networking allows you to find and connect with leaders in your niche through events, groups, direct outreach, or even social media interactions.

Networking 85

Networking Referrals Niche Construction 85

PandaDoc

MAY 4, 2022

The company was launched in 2005 as an office suite and has recently expanded into Zoho Sites , Zoho CRM , and Zoho Workplaces. Launched in 2009, Wave has created “ waves ” in the e-invoicing industry. Customer reviews: TrustRadius rates Zoho Books at 8.8/10 10 , keeping all factors in mind. Simplybill.

Process 52

Process E-commerce Finance Price 52

Search Engine Land

MARCH 20, 2023

supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. Google launches News Initiative subscriptions lab for publishers 2019: The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’

CTR 86

CTR Drivers/motivators Territory Finance 86

ConversionXL

MAY 27, 2022

The state of demand generation in 2022. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. Demand generation’s approach was born out of necessity.

Referrals 115

Referrals Drivers/motivators Angle Promote 115

Hubspot

JULY 6, 2018

Lime, for its part, reports that more than 250,000 trips have been taken on its scooters since its San Francisco launch, which translates to an "offset in airborne pollutants. But have a look at the progression of user numbers within the ride-sharing industry since 2016 -- and where it's expected to go by 2022. Source: Statisa.

Transportation 78

Transportation Electricity Drivers/motivators Niche 78

Hubspot

JANUARY 30, 2023

Networking can help improve your visibility within your niche in two ways. Whether it’s launching a new product or finding new opportunities (jobs, grants, scholarships, etc.), Networking allows you to find and connect with leaders in your niche through events, groups, direct outreach, or even social media interactions.

Networking 67

Networking Referrals Niche Construction 67

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. Nail down one small niche of a market before you hit the gas to scale. They’ll become more concerned about the quality of deals from sales to onboarding to launch.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Search Engine Land

JULY 25, 2023

To improve your chances of being featured in snippets, consider the following steps: Identify common user queries in your industry or niche and create dedicated content to address them comprehensively. As of December 2022, E-A-T expanded to accommodate an additional “E” for experience.

Engineering 97

Engineering Click Through Rate Territory Niche 97

Search Engine Land

SEPTEMBER 12, 2023

After being released to limited accounts during its alpha (2020) and beta (2021) stages, Performance Max rolled out to the wider Google Ads community in 2022 ahead of the peak shopping season. I love the ability to go beyond Search for people who are not equipped to manage Discovery, YouTube, Display, and those more niche networks.

Campaign 133

Campaign Retail Lead generation Pharmaceutical 133

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. The segmentation refers to the terms ”sector,” “industry,” and “niche.”

Niche 52

Niche Cross-sell Price Referrals 52

Search Engine Land

FEBRUARY 6, 2023

Image SEO is an intriguing niche because of the immediate impression images make when viewed. In 2006, Google Labs famously launched its Image Labeler program, a means of crowd-sourcing identification of images by having people submit keywords to describe images that Google showed them. ” In this article: The impact of images.

Construction 93

Construction Engineering Promote Technology 93

Hubspot

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. I tell you this from experience.

Start-ups 77

Start-ups Teamwork Follow-up Service 77

PandaDoc

APRIL 12, 2023

Podcasts Podcasts enjoy huge popularity, with 62% of US consumers saying they listened to them in 2022. Customers will see you as a trusted source in your niche, and you’ll raise brand awareness at the same time. Videos also tend to rank highly within search engines, so doing it right will help you get noticed on results pages.

B2C 52

B2C Cross-sell Retail Sales 52

Search Engine Land

JULY 1, 2024

While they launched it in 2018, they saw explosive growth in search demand when it went viral on TikTok in 2022 (as you can see below with their explosion in Google Ads monthly search demand). While not as high as when it initially spiked in August 2022, it’s worth noting that the market has remained relatively stable.

Niche 106

Niche Engineering Strategize Follow-up 106

Martech

JUNE 29, 2022

There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. The cost of digital ads is increasing – up 11% in the first quarter of 2022 versus the previous year with no noticeable improvement in performance. emails, social media, paid search, etc.)

E-commerce 103

E-commerce Commission Campaign Niche 103

Search Engine Land

FEBRUARY 21, 2023

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Also on this day Google’s Pirate Update can cause 89% drop in search traffic for offending sites 2022: A document Google sent to the U.S.

Launch 85

Launch Engineering Retail UX 85

Search Engine Land

DECEMBER 8, 2022

When Google launched a new spam update at the end of 2022, complaints poured in as webmasters were caught off-guard. In 2001, when Google launched the revolutionary PageRank algorithm for counting and measuring the value of incoming links, the dirty SEO trick referred to as keyword stuffing was officially on the way out.

Engineering 90

Engineering Sports Launch Niche 90

Martech

MARCH 15, 2022

Chances are good that your niche is heavy with competitors. This is why they launched selling out of inventory three times in opening months — because we did our homework right. The most important takeaways about brand strategy in 2022 are: You need to research and understand your customer, including insights.

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

Search Engine Land

AUGUST 11, 2023

As pointed out by Patrick Stox, November 14, 2005, was the official launch of GA, meaning our data encompasses all data through the birth and death of GA as we all knew it. This is where we see the limitations of LLMs on niche topics. It is worth noting that seroundtable.com data begins in GA in the 4th quarter of 2005.

Engineering 95

Engineering Follow-up Start-ups Niche 95

Search Engine Land

OCTOBER 25, 2022

” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. For one of our niche clients in social media marketing, we tried everything from choosing different audiences to coming out with short, lengthy videos. People search a lot about “marketing skills.”

Clients 86

Clients Campaign Consult Angle 86