SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. Venture Capital has dried up. And sell hard there. At least take market share. But 2023 is so … unique.

E-commerce 114

E-commerce Healthcare Promote Launch 114

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. According to the Salesforce Shopping Index, global same-site sales were down 3% year-over-year (YoY) in the first quarter of 2022. The answer is complicated.

Retail 98

Retail Cross-sell Sales Growth 98

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption.

Construction 103

Construction Niche Growth Meeting 103

Search Engine Land

NOVEMBER 17, 2022

Case in point: looking at an ecommerce brand that literally sells bacon online, I compared September 2022 vs. September 2009 website traffic by device and found that: . In 2009, mobile made up less than 1% and desktop made up 99%. Hurry up and get what you need.”). Get the daily newsletter search marketers rely on.

CTR 98

CTR Campaign Engineering Contract 98

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

JANUARY 6, 2023

2022: Google Ads updated its gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. 2022: After eight months on pause, AdSense publishers could once again create Related search style experiments. Report: Yahoo Search Share Up After Firefox Deal. Also on this day .

Sports 114

Sports Gambling Manufacturing Launch 114

Search Engine Land

MARCH 9, 2023

Google followed up with a longer statement that read, in part: “Like other search engines (including Microsoft’s Bing), we also use exception lists when specific algorithms inadvertently impact websites, and when we believe an exception list will significantly improve search quality. Others should focus on building good products, too.”

E-commerce 87

E-commerce Territory Engineering Networking 87

Search Engine Land

NOVEMBER 23, 2022

Even in 2022, we see many more # seohorrorstories passed on Twitter and other social media than inspiring success stories. Of course, the SEO industry is not the only one guilty of selling snake oil or spreading the word about it. Instead, they underscore the need for quality content each time the question comes up. Hidden text.

Gaming 102

Gaming Engineering Start-ups Technique 102

ConversionXL

JUNE 16, 2022

So, how can marketers align every department for a consistent customer experience? Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. How market share and revenue have grown. Target market. A playbook does exactly this.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

FEBRUARY 17, 2021

Google plans to end Chrome’s support of third-party cookies by 2022, and they created a Privacy Sandbox to test new ideas and solicit feedback. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Ad platforms will keep selling inventory.

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Salesforce

FEBRUARY 10, 2025

Nearly every company sells their goods and services online, whether its direct-to-consumer or to assist with B2B sales. In a conventional ecommerce setup, a brand launches its own storefront to sell products and services. It doesnt share customers with anyone else, and it certainly doesn’t share profits.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Salesforce

OCTOBER 19, 2023

According to the latest State of Sales report , only 28% of reps are expected to hit their quotas in 2022. Without these benchmarks to guide them, they have no sense of how much to sell or how they are performing. Forecast quota example: A retailer has enjoyed favorable market conditions at the end of every year for at least a decade.

Quota 69

Quota Objectives and Key Results CRM Drivers/motivators 69

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

Hubspot

JUNE 26, 2024

Some prefer to pay via credit card, while others can set up ACH payments for direct deposit. If your payment processor can accept credit card payments, it should also be set up to accept debit cards. For instance, if you sell services to another business like I do as a freelancer, ACH payments are convenient and easy to set up.

E-commerce 73

E-commerce Up-sell Service Clients 73

ConversionXL

NOVEMBER 8, 2018

Voice shopping is projected to grow to $40 billion annually by 2022—a 20-fold increase. Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. Creating a Skill for Alexa.

B2B 100

B2B Manufacturing Retail Cross-sell 100

SalesBlog!

JULY 10, 2022

Anyone that tries to express or sell their ideas… their “wares”… are. To persuade, convince, or direct others is in its truest sense selling. I would go so far to say that everyone has the innate ability to sell. My answer: “Network, references/relationships, and sell the hell out of yourself! A better idea.

Sales 52

Sales Networking Up-sell Outside Sales 52

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay. Times are good.

Price 107

Price Product Start-ups Niche 107

PandaDoc

SEPTEMBER 19, 2023

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM. Let’s stack these three concepts up.

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

NOVEMBER 23, 2022

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. CXL live is a marketing conference that gets it.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Sales Hacker

MAY 13, 2025

If I’m not gathering, curating, and using data as the first thing that I’m doing when it comes to how I execute my marketing, then I’m behind and I have to catch up quickly. and we’re selling banner ads against keywords back then. We saw Google, Google showed up and they changed everything.

GTM 72

GTM Engineering Start-ups Growth 72

Search Engine Land

FEBRUARY 16, 2023

Also on this day Google launches Google Business Profiles calls API 2022: Businesses could pull call history data from this API and into their CRM software. Google dropping follow and welcome offers in local listings 2022: Google: “Soon, customers will no longer be able to follow businesses on Google Search or the Google Maps app.”

Networking 83

Networking Gaming Commission Engineering 83

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Why is branding important?

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

Hubspot

AUGUST 9, 2018

By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” Do you like the creative side of marketing, or do you like working with numbers and analytics?

Promote 101

Promote Non-Profits A/B testing Education 101

SaaStr

JANUARY 29, 2025

It can take 3-4 years to fully sell customers on the entire Procore suite, and it took 7 years for one of its biggest customers to hit $4.5m Up to 9 Buyer Personas Per Deal This is one of many reasons I see B2B sales execs and marketers that are used to selling to a few specific personas struggle in vertical SaaS.

Non-Profits 108

Non-Profits GTM Construction Territory 108

ConversionXL

SEPTEMBER 10, 2021

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. Gartner forecasts enterprise software spending will total almost $572 billion worldwide by 2022. Business requirements trump features.

Technology 96

Technology Technology Launch Transportation 96

Search Engine Land

JANUARY 10, 2023

2022: This was just a reminder about an update that wasn’t expected to be big. 2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. 2019: Adverisers who hadn’t set up manual sitelink descriptions in non-brand campaigns probably wouldn’t have liked what they saw.

Finance 78

Finance Engineering Launch Networking 78