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70% of Pipeline from Marketing Comes From Just 4 Things

SaaStr

So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. What they learned: Marketing drives 48% of pipeline across B2B companies. And we all got out of practice here in 2020-2022. Sales drives 33%.

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How autonomous AI pipelines will transform marketing campaigns

Martech

This vision of an autonomous marketing pipeline represents the future of AI in marketing. As we shift from today’s point solutions to autonomous marketing pipelines, I’ll explore what will change, why it matters and how marketing teams can prepare for success. Other marketers will support pipelines in different ways.

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The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz

SaaStr

at the height of 2022 to 6.7. That elongated sales cycle created pipeline supply shocks. Theory hypothesized that if you have a large pipeline as a sales leader and you’re not hitting your numbers, you’ll likely redefine your ICP and qualification criteria to narrow down the funnel and focus on your core buyer a lot more.

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The 5 Signs of a Great New VP

SaaStr

The best marketers are already building out a spreadsheet to increase pipeline and show it to you for feedback. You'll know based on who wants to already come with them pic.twitter.com/85ajodCHGK — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) October 14, 2022 #3. They take the first time slot open.

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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How marketing fuels the shift from problem-market fit to product-market fit

Martech

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Pipeline coverage and efficiency metrics become key indicators of success, ensuring that marketing aligns with sales and revenue goals. Marketing must drive the transition from problem-market fit to product-market fit.

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The 10 Best SaaS CRM Software

Hubspot

2022's Great Resignation increased tech's employee turnover rate by more than 600% , and that‘s only one of the hiccups we’ve experienced in the 2020s. The Best SaaS CRM Software Marketing automation, lead generation, and an improved sales pipeline are at your fingertips. What‘s next? Let’s look at the most popular options.

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