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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell.

B2B
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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

It also prohibits the buying and selling of followers and views on social media. The effort started with an “advanced notice of potential rule making” in November 2022. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. The rule was in the works for nearly two years.

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Why Google lost: The DoJ’s case in 11 slides

Martech

Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system. But, is that how it maintained that position? The Justice Department said it was because Google paid other companies to make its search engine the default setting.

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What the Google antitrust ruling could mean for advertisers

Martech

One possible solution for that would be to have the company sell off Chrome and perhaps prevent Google from being a default search choice for some time. The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind. Strategies to increase buyer relationships through virtual selling. Why video is so important in coaching your reps.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

And yet, many are still struggling to get over the Crash of 2022. And sell hard there. Asana’s growth may have slowed, but Monday.com is on fire at $1B+ ARR … because it sells 70% outside of tech. So we have a classic set of New Year’s Resolutions in SaaS that we update every year. Not yet, at least.

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Make Halloween Sales Less Trick and More Treat This Year

Salesforce

It can be difficult to predict which merchandise will sell well and which could flop. This allows you to adjust orders, promotions, and discounts throughout the selling season, so you keep up with shifts in the market and consumer expectations. You can focus on inventory that will sell. Back to top.

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The State of XaaS Sales 2022

This paper will show what’s happening in the industry, talk about the impact this change has on sales, and give you some insight into TSIA’s research and methodologies, optimizing your sales organization for selling XaaS with four core motions: Get aligned. Sell outcomes. Become data-driven. Optimize for the customer life cycle.