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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Here are some of the high-level findings: The average number of touchpoints required to generate an MQL increased by 31% from 2023 to 2024 — it now takes 71 touchpoints for a B2B SaaS company to generate an MQL. That’s a 10% increase in impressions and a 20% increase in touchpoints from 2023.

B2B 120
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Omnicom becomes the world’s largest agency holding company

Martech

The technology angle. These holding companies and the agencies they support are struggling against the challenge presented by newer technology companies like Google and Meta which have become, fundamentally, advertising businesses. In 2023, Omnicom launched Omni Assist, a genAI solution developed in partnership with Microsoft.

Angle 108
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Phygital agency NEWU is here to surprise you

Martech

Other examples of NEWU’s work had less expected angles. ” One coup in 2023 was a full takeover of the subway stop that takes visitors to the Salone del Mobile, the hub of Design Week. But there are some technologically remarkable activations in NEWU’s portfolio.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Google is continuing to invest in cloud technology to find growth opportunities. Try to see what kind of content is in the overview and what angle is covered, then find a way to present that information as clearly as possible. 4, 2023 12:00 p.m. 4, 2023 12:00 p.m. Google doubled down on SGE in their earning’s call.

CTR 132
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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns. Ease-of-use is a question for any emerging technology, not to mention the wow factor of new AR experiences. Why we care.

Campaign 109
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Nobody knows what a CDP is anymore — and that’s the problem

Martech

Between 2020 and 2023, it was gold rush season. The rise CDP revenues passed $5 billion in 2023 , with forecasts pointing to a 5.5 For others, that fundamental change in architecture proved a step too far — either for technology, ideology, or both. The reinvention In late 2024, people were looking for “angles.”

Niche 65
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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Technology can aid certain requirements, such as automated cropping to the additional aspect ratios and warning messages for non-compatible formats, but not the actual content of the image. 07/03/2023 could be read as either March 7th or July 3rd, depending on your location. Consistently plan ways to explore fresh angles.

CTR 116