Martech

FEBRUARY 3, 2025

2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. For instance, Super Bowl LVII in 2023 had a record 123 million viewers, showcasing the event’s status as a major cultural phenomenon. Email: Business email address Sign me up!

Entertainment 115

Entertainment Price Gaming Campaign 115

Martech

JULY 17, 2024

Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. Insight Partners offers a modern perspective in their 2023 Scaleup Company R&D Trends report. Email: Business email address Sign up now Processing. Sound familiar?

GTM 102

GTM Product Strategize Drivers/motivators 102

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. billion on costumes, followed by $3.9 If your forecast is off, you could end up with lots of inventory to discount on November 1st, eating into your margins. What’s the scariest thing about Halloween? would spend a record $12.2

Retail 105

Retail Promote Sales Follow-up 105

Veloxy

DECEMBER 9, 2024

The average American spent over $77,000 on goods and services in 2023, according to the U.S. Consider using a mix of the following: In-person workshops Online modules One-on-one coaching The more comfortable your team feels, the more they’ll use the system. Be sure to follow up. Bureau of Labor Statistics.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. It will be necessary to do the following. This will free up resources to explore new AI-driven technology. Up to 72% of U.S.

Government 113

Government Technology Technology B2C 113

Martech

SEPTEMBER 24, 2024

We certainly had our eye on the ball at the height of the COVID-19 pandemic and in the years immediately following. Promotional email is great, but the ones that land are hyper-focused emails you have thought through with your strategic vision and approach. Are you up for that? The average marketing budget is 7.7%

Promote 128

Promote Represent Technology Technology 128

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Search Engine Land

OCTOBER 16, 2023

agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

DECEMBER 30, 2022

No time for strategizing. I did things to fill my time, but in the last six weeks of the year, nobody called on me for strategic thinking. The advice I shared in 2022 can guide you through 2023. of strategic and tactical approaches that can make a real difference in your email program. ‘Tis the season! Make money.

Retail 25

Retail Strategize Clients Launch 25

Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Business email address Sign me up! Change is the only constant in today’s rapidly evolving digital marketing landscape. Processing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Salesforce

AUGUST 29, 2024

Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. According to research by Wpromote, 60% of B2B marketers polled in 2023 said that social media was the most effective channel for revenue — up from 50% in 2022.

B2B 109

B2B Legal Entertainment Follow-up 109

Martech

JANUARY 5, 2023

2023 is upon us, and with a new year comes the opportunity for a fresh start. For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Objective: To have marketing leadership view the Marketing Ops team as a strategic partner. Sales Managers.

Strategize 110

Strategize Objectives and Key Results Campaign Promote 110

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Gartner strategic assumption.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Gong.io

FEBRUARY 23, 2023

With the ever-growing complexity of the B2B buyer’s journey, reps can ensure they are multi-threading , driving next steps , and comprehensive in their follow-ups. While the consideration and decision phases may take longer on the buyer’s side, ensure that your responses and follow-up are highly timely and relevant.

Closing 121

Closing Price Finance Negotiate 121

Martech

JULY 26, 2024

Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. Just because Chrome is giving the extension doesn’t mean other channels are going to follow suit.

Non-Profits 130

Non-Profits Drivers/motivators Strategize Launch 130

Veloxy

AUGUST 16, 2023

Armed with this knowledge, you’ll be well-prepared to unlock the full potential of your Salesforce investment and drive your business to new heights Short Summary Maximizing Salesforce ROI in 2023 requires understanding user adoption, data quality and customization strategies.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Search Engine Land

AUGUST 8, 2024

Unsure of what to choose, a personal shopper comes up to you. average above target in 2023. With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights.

Retail 89

Retail Campaign Follow-up Strategize 89

Sales Hacker

OCTOBER 19, 2022

Read on, take notes, and avoid these roadblocks as you get 2023 comp planning underway. Her career in the space began immediately following college, and she hasn’t left since. Bigger strategic lifts require more intention. When sales leaders build the comp plan alone, they end up misaligned with the company’s overall goals.

Commission 122

Commission Finance Quota Sales 122

Sales Hacker

DECEMBER 22, 2022

Today, sales enablement most often falls under the purview of the Chief Revenue Officer (29%) , followed by the head of revenue operations (18%). However, sales enablement doesn’t always report up to sales or sales operations. Related: Strategic Sales Enablement: Uplevel Your Program & Drive Real Results.

Quota 113

Quota Cross-sell Strategize Commission 113

Sales Pop!

APRIL 20, 2023

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. So, why not level up your product reviews by allowing customers to upload photos and videos showcasing their unboxing and product installation experiences? Sure, some of these ideas are nothing new.

Niche 130

Niche Trust Represent Retail 130

Search Engine Land

SEPTEMBER 20, 2023

So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. But let’s delve into these methods further in the discussion! So, keyword research is pivotal. backlinks from 1.4K

Niche 117

Niche Engineering Finance Strategize 117

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 104

Strategize Strategic partnership GTM Legal 104

SaaStr

JULY 4, 2025

The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. Quick Stats: Founded: 2005 (20-year-old company) 2024 Revenue: $285M (up 25% YoY from $228M in 2023) Q1 2025 Revenue: $80.7M (up 21% YoY), $323M annualized run rate Profitability: $1.8M

Healthcare 79

Healthcare Strategize Price B2B 79

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. This update may also help with adoption and attention to tasks, ensuring your teams respond quickly to critical work such as lead follow-up.

A/B testing 102

A/B testing X-functional Campaign Contact 102

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In the UK, publishers sued Google for $4.2

Retail 116

Retail X-functional Launch Non-Profits 116

Salesforce

FEBRUARY 20, 2025

The robot could execute each step in sequenceidentify and pick up the coffee jar, pour the measured amount into the machines cup, screw it to the espresso machine, press the correct button, measure and add milk to the foaming machine, etc. They won’t just follow rulesthey will understand principles and know when to seek guidance.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Search Engine Land

DECEMBER 29, 2023

What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. By Frederick Vallaeys. Published June 5.) By Jason Tabeling. Published Aug. By Frederick Vallaeys. Published April 13.) By Amy Hebdon. Published Feb.

Engineering 105

Engineering Lead generation Retail Campaign 105

Sales Pop!

SEPTEMBER 17, 2023

As we cruise towards the end of Q3 in our 2023 selling year, many of us are staring at a Dec. 31 number that will end up south of 100%. But we came up short on all of them. The scarcity of major victories over in 2023 makes a big Q4 win even more attractive. Remember, pursuing and winning Q4 deals can tee up Q1 whales.

Drivers/motivators 173

Drivers/motivators Commission Clients Up-sell 173

SaaStr

JULY 6, 2025

The duo launched their venture fund in 2023, raising an impressive $1.1 This strategic focus proved prescient as the fund launched just as the generative AI boom was beginning to reshape entire industries. The company's future is very bright, and I expect miracles to follow.

Represent 125

Represent Launch Technology Technology 125

Search Engine Land

DECEMBER 12, 2023

This article dives into nine interesting Google patents from 2023, analyzing their potential implications for the future of SEO. China, Europe, Russia Publication date : October 2023 Google Search is getting even smarter with more filters to refine searches. Do the patents reflect Google’s actual practices?

Objectives and Key Results 115

Objectives and Key Results Engineering Presentation User Experience 115

Search Engine Land

JULY 23, 2024

” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. “Just because Chrome is giving the extension doesn’t mean other channels are going to follow suit.

Non-Profits 97

Non-Profits Drivers/motivators Strategize Launch 97

Veloxy

NOVEMBER 15, 2022

Here’s everything you need to know for today, 2023, and into the future! Total revenue enhancements across the company of up to 208%. The following steps will help you achieve internal alignment: Ensure that all teams work towards clear shared goals. What does a successful account based selling strategy include?

Sell 246

Sell Objectives and Key Results SQL B2B 246

SaaStr

JUNE 30, 2025

revenue, ~$1B total funding 2021: $34M revenue, ~$3B total funding 2022: $200M revenue, ~$3B total funding 2023: $2.2B Phase 2: The Inflection Point (2022-2023) Funding Strategy : Scale infrastructure ahead of demand Revenue Strategy : Freemium land grab with ChatGPT This is where the magic happened. OpenAI has raised roughly 4.5x

Growth 70

Growth B2B Launch Market share 70

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The State of Sales Jobs From week to week, it can feel like sales roles are up, and the next down. Help your team close more deals. to 2 years).

GTM 122

GTM Sales Growth Represent 122

SaaStr

JUNE 22, 2025

Every IPO other than Sailpoint is trading up, and we’ve got a jolt of momentum here for the first time since … well … 2021. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. But we may have our first.

B2B 71

B2B Appointment E-commerce Represent 71

Search Engine Land

AUGUST 3, 2023

Instead, strategically approach your backlinking efforts to ensure you gain high-quality and highly relevant backlinks from authoritative websites. If your competitors are appearing on specific domains, then there is an opportunity for you to be a fast follower. In highly competitive niches, the quality and quantity of links matter.

Niche 89

Niche Consult Strategize Gaming 89

Iannarino

MARCH 2, 2023

We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers. Imagine you are an executive responsible for improving some strategic outcome that causes a productivity pain point. Your sales champion needs you to help them be One-Up as it pertains to this decision.

B2B 286

B2B Contact Clients Entertainment 286