Remove 2023 Remove Growth Remove Product
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. and the U.S.

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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

The year 2023 has brought with it new challenges and opportunities in the world of outside sales. Are you ready to unlock the secrets to outside sales success in 2023? Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

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Retail media networks and advertisers going from guesswork to growth

Martech

IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. We have to put our money where our solutions are,” said Evan Hovorka, VP of product innovation, Albertsons Media Collective. Processing.

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How AI Led Palantir From Slow Growth to Hypergrowth

SaaStr

How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. The Deceleration That Had Everyone Worried Let’s be honest: by mid-2023, Palantir looked like it was losing steam. What Changed?

Growth 104
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

Marketing must drive the transition from problem-market fit to product-market fit. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Understanding product-market fit Product-market fit occurs when a product meets the needs of a specific market and is widely accepted.

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Second quarter saw slowing ad spend on most platforms

Martech

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.

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The Real Story Behind B2B SaaS Growth Today: What Maxio’s Data from 2,400+ Private Companies Tell Us

SaaStr

Randy combines deep operational expertise in SaaS with a unique perspective on B2B growth metrics, having analyzed data from thousands of private companies through Maxio’s platform. He’s a regular speaker at SaaStr and other leading SaaS conferences, focusing on helping founders navigate growth and monetization challenges.

Growth 96