Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 133

GTM Market share Growth Technology 133

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow. The changing landscape of VC and go-to-market.

GTM 109

GTM Pipeline CRM B2B 109

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. The post 3 email marketing shifts to make in 2023 appeared first on MarTech.

Drivers/motivators 142

Drivers/motivators GTM Legal Retail 142

Sales Hacker

OCTOBER 10, 2023

The post GTM 63: Community Mashup with The Best in the Game ft. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 125

GTM Gaming Growth Go To Market 125

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 122

GTM B2B Strategic planning Drivers/motivators 122

Sales Hacker

AUGUST 2, 2023

Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! The GTM Podcast Don’t miss The.GTM Podcast dropping every Tuesday, discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 77

GTM Presentation Go To Market Sales 77

SaaStr

FEBRUARY 7, 2023

with Aashish Krishna Kumar, Head of GTM at Togai Sales Enablement 2.0 – Elevate Rep Performance with Divanshu Goyal, Sales at GTM Buddy Common scaling pains for SaaS businesses and how to overcome them. The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC.

GTM 119

GTM Territory Networking B2B 119

Sales Hacker

MAY 28, 2024

She is the author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. The post GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping appeared first on GTMnow.

GTM 123

GTM Go To Market B2C B2B 123

Martech

FEBRUARY 24, 2025

We integrate Segment with GTM for our clients to reduce their reliance on third-party cookies, tracking mechanisms controlled by increasingly unstable browsers. Segment centralizes data within servers, giving you greater control and ownership of your analytics.

B2B 96

B2B GTM Clients Launch 96

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 275

B2B GTM Sales Clients 275

SaaStr

JULY 19, 2023

2023 has been a difficult year for many tech companies. However, Sam Blond, Partner at Founders Fund & Host of the SaaStr CRO Confidential Podcast , believes there are reasons to be optimistic for the rest of 2023. Key Takeaways Make sure you understand your GTM performance metrics. Sign up for free. Sign up for free HERE

GTM 98

GTM Growth Referrals Quota 98

Sales Hacker

MARCH 13, 2023

Join Andrew Arocha , CRO at Drift and Melton Littlepage at CMO, Outreach to learn how GTM teams working in synergy can: Create quality pipeline with qualified buyers Increase seller efficiency and productivity to deliver more revenue per seller Accelerate deal velocity and win rates – at the same time The post Live Replay: How to create and close (..)

Pipeline 95

Pipeline Closing GTM B2B 95

SaaStr

AUGUST 19, 2023

We’re adding the final batches of Workshops and Braindates for 2023 SaaStr Annual!! The post 55+ New Workshops and Braindates for 2023 SaaStr Annual appeared first on SaaStr. Ok we are close!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

GTM 98

GTM Engineering Growth B2B 98

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 84

GTM Cross-sell X-functional Pipeline 84

Sales Hacker

JULY 12, 2023

Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! The post GTM 48: Monthly Jam Session (July 2023) appeared first on GTMnow. Don’t miss out! P.S. We’re officially running a GTMfund giveaway program!

GTM 52

GTM Go To Market Sales 52

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? COMPLEXITY “Don’t be afraid of AI, it will help you jump higher, run faster, and lift more.” – Kerry Desberg How do you work through the complexity of doing B2B GTM well? Watch it here.

B2B 97

B2B GTM Cross-sell Trust 97

SaaStr

JULY 18, 2023

SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! with Stage 2 Capital’s Managing Director and Co-Founder Mark Roberge Mark is an all-time favorite at SaaStr, take a look back at his last SaaStr session on Optimizing GTM for PLG here: #5. So we’re getting closer!! Join 12,500+ of the Best in SaaS and Cloud!

GTM 98

GTM Growth Go To Market Conversion 98

Search Engine Land

MARCH 1, 2023

Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic GA4 tracking code through GTM, along with how to create custom events for more comprehensive data.

GTM 128

GTM Start-ups Conversion Engineering 128

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here.

GTM 126

GTM UX Go To Market CRM 126

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. He then took over as VP of Marketing for rapidly growing Outreach.

GTM 121

GTM Niche CRM Account management 121

SaaStr

MAY 18, 2023

link] 2023 passed 2022 in attendance already today! Next 4 weeks are the big run-up, so we'll see how much bigger 2023 is than 2022 But BIGGER ? link] — Jason ✨Be Kind✨ Lemkin  (@jasonlk) May 11, 2023 We’re less than 3 weeks away from SaaStr Europa in London, June 6-7 ! See you soon, London.

Growth 105

Growth GTM 105

SaaStr

MAY 25, 2024

The pie chart above is from 2023 and is part of a regular NPS survey where they ask customers what they do and don’t like about Cloudinary. They’ll be a great asset as you model GTM motions. Lesson #5: Understanding Early-Stage vs. Mature GTM Motions This was one of the biggest mistakes Cloudinary made. They’re very different.

Growth 126

Growth GTM Product Consult 126

Sales Hacker

JANUARY 5, 2024

There is room for combinations in different parts of your GTM motion. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Product 126

Product GTM Sales CRM 126

SaaStr

MARCH 7, 2023

It was a tough growth environment, but it feels like it’s changing in 2023. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years. AE and SDR compensation is another tactic to align GTM with what you want.

GTM 72

GTM Growth Profit margin Contract 72

SaaStr

JANUARY 12, 2024

The 2023 list below! So what were the best attended and most upvoted SaaStr Workshop Wednesdays ? The ones you actually just have to catch up? And sign up for FREE Workshop Wednesdays here. The Seven Things all Founders Should Know About Sales. Tunguz, MongoDB, Nick Mehta, Bessemer and More!! appeared first on SaaStr.

GTM 116

GTM B2B Up-sell Growth 116

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 123

GTM Growth Campaign B2B 123

Sales Hacker

DECEMBER 1, 2023

Most often, it comes down to go-to-market (GTM) execution. Behind the Curtains of 2 Companies Killing It Take a peek behind the curtains at some of the go-to-market strategies and tactics behind these two companies excelling despite challenging times Owner : Behind the curtains Year-to-date in 2023 (11 months) Owner has grown 2.6X

GTM 120

GTM Contract Represent CRM 120

SaaStr

JANUARY 30, 2024

In some ways, NRR Zombies are outputs of the actions of 2023, especially for venture-backed startups. Here’s my core point: everyone sort of got a pass for this state in 2023. It took remaking the management team, changing the GTM, and rebooting the product dramatically. So that revenue and cash will keep coming in for years.

GTM 120

GTM Finance Growth Gaming 120

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. In 2023 alone, Sapphire saw AE sales quota attainment drop in H2 to 60% from 90% in H2 2021. No one is quarterbacking the entire GTM engine. Companies need to rethink GTM organization design.

Go To Market 111

Go To Market GTM Non-Profits Quota 111

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. The single North Star metric.

Go To Market 112

Go To Market GTM Strategize Growth 112

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See more top GTM jobs here.

GTM 121

GTM Launch Growth Networking 121

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 116

GTM Sales Pipeline Growth 116

SaaStr

JANUARY 12, 2024

Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. So e ven if you had a hard 2023, there’s magic in this chart. Prediction #2: Vendor Consolidation Continues In 2023, there was a lot of focus on fewer vendors. From 2022 to 2023, it grew 0%.

Customers 129

Customers GTM Growth Clients 129

SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. So how do modern GTM leaders build processes for growth based on their product, price point, and target customer?

GTM 116

GTM Growth B2B Territory 116

Highspot

DECEMBER 19, 2024

Forresters 2023 B2B Sales Survey reveals that while 63% of sales leaders expect digital buying behaviors to have a significant impact on their business in the next two years, only 37% are prioritizing digitizing the buyer journey. The challenge for B2B companies is balancing these expectations with the financial impact of delivering them.

GTM 52

GTM Niche B2B Sales 52

Martech

JULY 25, 2022

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. 2023 is just around the corner and the platform positioning and road maps are expanding rapidly. Understand the field before betting on the winner.

B2B 112

B2B GTM CRM Technology 112

Hubspot

MARCH 7, 2023

Investing in RevOps is a powerful opportunity to positively impact your company's bottom line: In fact, B2B companies that invest in RevOps report a 10% to 20% increase in sales productivity and 30% reduction in GTM expenses. Let's dive into some of the biggest missteps she sees RevOps teams making, and how you can avoid them.

SQL 85

SQL GTM Pipeline Technology 85