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Report: Google Search traffic and queries not impacted by new competing AI search engines

Search Engine Land

from May 2023 to May 2024. “In May of 2024, Google has slightly more desktop visits than they did in May of 2023 (+1.4% Earlier we asked if Google lost market share to Bing in May and it turned out Google did not. You can download the full report over here and you can read more on the Sparktoro blog. Why we care.

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Second quarter saw slowing ad spend on most platforms

Martech

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. and the U.S.

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

A 2023 study from Oracle backs up Dr. Schwartz’s thesis. Even with the cuts within specific categories, P&G’s market share increased almost to 60 percent again, and its share of value was calculated at its highest ever. This is because we worry that we missed something in our decision-making process.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. seeing a 4% increase, according to data from Glimpse.

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Retail media networks and advertisers going from guesswork to growth

Martech

IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said.

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From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep

SaaStr

Here’s what you need to know about their path to scale. The Enterprise Penetration Playbook The genius of Otter.ai’s enterprise strategy is its patience.