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AI-powered martech news and releases: November 7

Martech

While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. This represents a substantial untapped opportunity. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2.

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood. The Bottom Line From a $1.5M

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8 Important Marketing Trends Ecommerce Sites Need to Understand in 2023

Sales Pop!

With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Influencer Collaborations Partner with influencers in your niche to reach new audiences and generate buzz around your products. Sure, some of these ideas are nothing new.

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September 2023 Google core update: A deep dive into personal knowledge panels and E-E-A-T enhancements

Search Engine Land

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. Knowledge Panels represent Google’s explicit understanding of named entities Google cannot fully apply E-E-A-T signals to an article's author (writer) if it doesn’t explicitly understand the writer's identity. “The

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White hat link building strategies that work in 2023 by Admix Global

Search Engine Land

So, what makes link building feel like such a colossal challenge in 2023? This strategic approach allows you to identify valuable link prospects that align with your industry and niche, boosting link-building endeavors. But how do you initiate contact with representatives of other websites gracefully? But are there limitations?

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What is generative engine optimization (GEO)?

Search Engine Land

Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority. Incorporating technical terms: Showcasing expertise in niche queries. The research explored various tactics specifically designed to enhance content visibility.

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Digging deeper into the E-E-A-T Knowledge Graph 2023 update

Search Engine Land

Algoroo indicates that July to August 2023 was the most intense and longest volatility since they started tracking in 2018. Knowledge Panels represent Google’s explicit understanding of named entities Google cannot fully apply E-E-A-T signals to an article's author (writer) if it doesn’t explicitly understand the writer's identity. “The

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