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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

The year 2023 has brought with it new challenges and opportunities in the world of outside sales. Are you ready to unlock the secrets to outside sales success in 2023? In general, outside sales representatives tend to focus on more complex, high-value sales, while inside sales reps offer lower-priced products and services.

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Half of You Are Planning to Raise Prices in 2023

SaaStr

HubSpot for example, which has been very judicious on holding the line on pricing and ACVs, raised prices 12% for the first time since 2018 — albeit only on new customers: Slack also similarly did its first pricing increase in history recently, of about 10%: Prices are going up in SaaS. And 2 Better Ways to Do It Anyway.

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76% of You Are Raising Prices in 2024

SaaStr

Are we thought the endless price increases we saw in 2023? A stunning 76% of you are raising prices in 2024. That’s up from 54% in 2023. Personally, I’m a fan of only raising prices if you’ve earned it, and focusing on raising prices on new customers, not just the base. Apparently not.

Price 88
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LinkedIn ad prices surge as advertisers’ X boycott continues

Search Engine Land

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Ad prices soar. How ad prices are calculated. LinkedIn ad prices are determined by an auction system based on market demand. The greater the demand, the higher the ad price. Why we care. LinkedIn ad revenue.

Price 132
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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

Highlights include: A comparison of how each authoring app handles key functionality, including interactivity, mobile design, accessibility, and more Important factors that impact the total price, such as integrations and support Learning trends that are most likely to affect your future needs, and more! Don’t miss this eye-opening event!

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Google’s 2023 releases: A B2B marketer’s review

Search Engine Land

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. That’s just not what we do.” GA4 search bar updates on Jan.

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