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The state of intent data in 2023 and beyond

Martech

Bombora’s Burton cites two areas in his work across more than 650 customers: “The first is using intent for strategic planning. The post The state of intent data in 2023 and beyond appeared first on MarTech. Collapse data and functional silos that leave big gaps. ” Get MarTech! In your inbox. Processing.

GTM 114
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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Innovation is often born out of necessity – this couldn’t be truer than in 2023.

Growth 85
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The GA4 migration deadline is right around the corner

Search Engine Land

If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation. Visit Digital Marketing Depot to download the GA4 Preparation Guide.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete.

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How to Use AI to Build a Better Shopping Experience

Salesforce

During the 2023 holiday season, $199 billion of sales were influenced by AI. Generate a holistic customer view With retail AI you can create detailed customer profiles that serve as strategic planning tools. What do shoppers want next? Discover the shopping trends shaping the global retail industry in the latest report.

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Strategies for Success: How to Grow a Marketing Agency

Lead Fuze

It also implies that growing your marketing agency involves more than just acquiring new clients; it requires strategic planning, effective client retention practices, and continuous service diversification. How to grow a digital marketing agency in 2023? As per Gartner’s 2023 survey, over half U.S

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How to safeguard your content strategy in an AI-driven search landscape

Search Engine Land

To prepare for SGE (slated to launch in December 2023), brands can consider these three steps: Discovery Ensure that your valuable content is easily found. Content marketing plan Strategic planning paves the path for content that engages and drives business objectives. Analyzing past content successes.