Martech

JULY 30, 2024

Offering free trials, downloadable resources and exclusive content can entice potential customers to interact with a brand, prompting them to provide valuable contact information in return. Identifying variations in strategic approaches Where similarities exist, so do distinctions. Are you getting the most from your stack?

X-functional 115

X-functional Territory Customer Relationship Management CRM 115

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Link acquisition The final piece of the puzzle is the strategic acquisition of links through the content created. The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

Martech

DECEMBER 10, 2024

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. Let’s take a look at the biggest HubSpot updates for November 2024. Easily regain unsubscribed contacts through forms. Drive conversions with countdown timers in CTAs.

Objectives and Key Results 116

Objectives and Key Results Contact CRM Appointment 116

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what we’re covering today for HubSpot’s April 2024 updates: Flexible meeting allocation with weighted rotation option.

Service 125

Service E-commerce Strategize Campaign 125

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 125

Strategize Trust Legal Retail 125

Martech

JULY 15, 2024

While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. Take our brief 2024 MarTech Replacement Survey The frequency of updating documentation can vary for each component.

Contract 120

Contract UX Technology Technology 120

Veloxy

JUNE 20, 2024

But what are your best options in 2024? Best Mobile CRM Apps in 2024 I get it… choosing the right mobile CRM app can be overwhelming. So here are my top recommendations for the top mobile CRM solutions for 2024. Did you know that using mobile CRM apps can boost sales productivity by 14.6% ?

CRM 246

CRM Product Sales Pipeline 246

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. The post Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand!

Strategic partnership 104

Strategic partnership A/B testing Strategize Growth 104

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. It’s a strategic move to enhance both the effectiveness of your sales and service emails and the integrity of your brand’s email practices.

Strategize 110

Strategize User Experience Contact Service 110

Veloxy

JANUARY 2, 2024

Download Now: The Big Blue Book of Field Sales Field Sales Reps & Managers — flip to Chapter 3 to discover the top strategies for successfully improving your sales productivity in 2024! These range from strategic alterations to investments you can make that will have a transformational impact.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

OCTOBER 9, 2024

Whether you’re looking to simplify reporting, speed up content creation or gain a clearer view of your contacts and their activities, these updates have something for you. It reduces the time spent analyzing reports, enabling you to focus more on strategic actions. Learn how to analyze campaign ROI in HubSpot.

Product 123

Product Real Estate CRM Pipeline 123

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? These questions just scratch the surface of ways to apply this analysis to strategic search marketing, new category design or general product management. Random changes.

Electricity 95

Electricity Growth Strategize Launch 95

Search Engine Land

JANUARY 16, 2024

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. When you’re finished, you’ll clearly see which segments need attention in 2024.

UX 107

UX Represent Niche Clients 107

Iannarino

MAY 2, 2024

In an era dominated by digital screens, the profound advantage of investing time with your contacts cannot be overstated. Understanding the strategic outcomes they desire allows you to address their genuine needs. The gesture surprised the contact, highlighting the rarity and value of personal engagement.

Clients 244

Clients B2B Contact Follow-up 244

Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

Strategize 98

Strategize Government Pitch Territory 98

Sales Pop!

JULY 21, 2024

If your efforts since January have been fruitful, you’re positioned to continue your good fortune and make 2024 a really great year. For making 2024 a great year, regardless of where your numbers are at this point, involves intense client focus, especially with your major accounts.

Clients 130

Clients Contact Up-sell Represent 130

Search Engine Land

APRIL 29, 2024

Tools, including 6sense, ZoomInfo and Hubspot, can create contact lists, integrate with Google and Microsoft Ads and personalize landing pages and email sequences. By investing resources in strategic account targeting and personalized engagement, your B2B organization can drive meaningful conversations and win new business in 2024.

B2B 86

B2B Lead generation Education Campaign 86

Salesforce

JULY 18, 2024

The Latest SMB AI Resources Get the SMB Trends Report For the Latest Data Keep Reading: Maximize Your CRM Productivity E-Book Download The Free Guide to AI for Small Businesses How Small Business Leaders Are Strategizing with AI, Data, and CRM 2. All sources: 2024 Salesforce Success Metrics Global Highlights.

Gaming 52

Gaming E-commerce CRM Customer Relationship Management 52

Martech

JUNE 26, 2025

workers do, a 2024 Kickresume study found. Set rules for contact while you’re away “Call me if it’s an emergency” is too generic. My OOO message includes people to contact (name, title, phone number, email). Not here in the U.S., And 60% of Americans never take more than two weeks off.

Contact 69

Contact Strategize Process Start-ups 69

Search Engine Land

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. The session provided a wealth of ideas.

Strategic partnership 67

Strategic partnership A/B testing Strategize Growth 67

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

CRM 55

CRM Objectives and Key Results Contract Strategic planning 55

Search Engine Land

DECEMBER 18, 2023

This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. In 2024 and beyond, much of what is “technical SEO” is actually part of your website and CMS. Content : Having the most relevant and best answers to a prospect’s question.

UX 129

UX Click Through Rate Engineering Service 129

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Led by Lars Nilsson, who coined the phrase account-based sales development himself, this will be both a strategic and tactical session. Contract renewal dates. At Demandbase, data wins every time.

Intrinsic 122

Intrinsic GTM Customers Contract 122

Salesforce

NOVEMBER 12, 2024

Starting in September 2024, NIST recommends that applications support TLS 1.3 Learn more about this important security change The decision to deprecate RSA key exchanges is part of a strategic initiative to enhance overall security by retiring outdated encryption methods. So, why is Salesforce moving to TLS 1.3?

Transportation 52

Transportation Networking Government User Experience 52

Martech

DECEMBER 19, 2023

The strategic role of case studies in B2B marketing Case studies do one thing incredibly well — they show real, tangible results. Whether contacting your team, downloading a whitepaper or signing up for a demo, the call to action (CTA) should be clear and relevant, offering them a pathway to their “better day.”

B2B 123

B2B Campaign Represent Clients 123

Martech

JUNE 6, 2024

“You can put data into it, manage those audiences, send out email messages to your contacts and you get some reporting as a result.” Take our brief 2024 MarTech Replacement Survey “Genius” or “gifted brands (the two top echelons in Gartner’s Digital IQ index) are most likely to store data in a CDW.

Territory 114

Territory Technology Technology Strategize 114

PandaDoc

AUGUST 22, 2024

Understand the SaaS sales process and lifecycle Selling SaaS products, your sales team blends strategic actions with tools to enhance engagement and retention. The combination of tools and features saves time and adds strategic value, improving the number of deals closed.

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. But there’s no reason the contact center can’t be updated in seconds and the email system within minutes, right? Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers.

E-commerce 120

E-commerce Hospitality Customers Strategize 120

Hubspot

APRIL 7, 2025

Additionally, of our respondents who say their org leverages cold calling as a primary sales channel : 25% say their cold call volume has significantly increased year-over-year from 2024. 49% said they use a contact/lead database. 50% said they use a contact/lead database. 6% say it's getting referred to another contact.

Cold Call 45

Cold Call Sales CRM Prospecting 45

Hubspot

NOVEMBER 22, 2023

As part of our 2024 State of Sales Series , our Sr. CRMs have always solved that problem for customer-facing teams with hundreds of contacts and data points to track. With all this in mind, it's clear that CRMs help sales teams drive revenue and efficiency, which correspond to professionals' top two 2024 focus areas.

Closing 81

Closing CRM Customer Relationship Management Pipeline 81

Hubspot

APRIL 28, 2025

Human reps can spend more time on strategic tasks. The sales professionals we surveyed for our 2024 State of AI in Business and Sales agree. In our 2024 AI in B2B Sales report, we discovered that this was the second most popular AI use case in B2B sales. AI sales agents can help you maintain that vigilance.

Appointment 45

Appointment Follow-up Negotiate CRM 45

Hubspot

SEPTEMBER 19, 2024

Align Siloed Departments HubSpot’s 2024 Sales Trends Report points out that just 30% of sales professionals believe sales and marketing are strongly aligned in their organization. According to HubSpot's 2024 State of Sales Report, sales professionals who leverage sales enablement content are 58% more likely to beat their sales targets.

Sales 74

Sales Quota Commission Prospecting 74

Hubspot

NOVEMBER 20, 2023

Get started with HubSpot’s Predictive Lead Scoring Software At HubSpot, my sales colleagues use lead-scoring tools like HubSpot’s Predictive Lead Scoring Software to ensure they're focusing time on the contacts that are most likely to yield ROI. Enhance prospecting with AI-driven research tools.

Cross-sell 73

Cross-sell Contact Contract Prospecting 73

Sales Hacker

FEBRUARY 9, 2024

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. So, Wiza was built. We’re proud that 10 of the 50 CEOs are GTMfund founders!

GTM 75

GTM Real Estate Launch Contact 75

Search Engine Land

FEBRUARY 2, 2024

2024 Track keywords that already drive traffic to your website. This can help you strategize where to focus your SEO efforts (organic vs. maps) depending on the volume and quality of these calls. Search results for “termite treatment” – Feb. 2023 Search results for “termite treatment” – Jan.

Conversion 97

Conversion Real Estate UX Service 97

Salesforce

SEPTEMBER 16, 2024

According to our research , almost all (97%) manufacturers are pursuing strategic changes to their service and aftermarket operations. This typically leads to ‌extensive back-and-forth with the customer during contact center calls to identify their issue, which might not be the first time the customer has had to explain their situation.

Manufacturing 52

Manufacturing Service Contact CRM 52

Search Engine Land

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. But there’s no reason the contact center can’t be updated in seconds and the email system within minutes, right? Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers.

E-commerce 74

E-commerce Hospitality Strategize Follow-up 74