Search Engine Land

AUGUST 20, 2024

The first half of 2024 in SEO land was never boring. Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Bringing in experts from cross-disciplinary industries. Forget the noise, though. Optimizing non-Google properties.

CTR 100

CTR Promote Cross-sell Presentation 100

SaaStr

JANUARY 12, 2024

So a question I get a lot from folks is “How Will 2024 Be?” 2023 wasn’t hard for everyone: First, it was mainly hard for folks that sold into “tech”, broadly speaking : Monday sells mainly outside of tech — it crushed 2023. Asana and Atlassian, competitors who sell more to tech?

Cross-sell 126

Cross-sell Growth Up-sell Price 126

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. It can display frequently bought products to facilitate cross-selling and upselling. Get MarTech! In your inbox.

Cross-sell 128

Cross-sell User Experience B2B Represent 128

SaaStr

NOVEMBER 6, 2023

If you’re selling software to SMB merchants and outside of tech like Shopify and Toast and Monday , things are pretty, pretty good, if in some ways still harder than before. If you’re selling sales and marketing software, like Zoominfo, it can seem a lot tougher than 12-18 months ago. So where does this all net out?

Cross-sell 123

Cross-sell Price Growth Gaming 123

Martech

NOVEMBER 8, 2024

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. This can offer valuable insights into their priorities for you to cross-reference. Identify what these accounts have in common so you can adjust accordingly. What are they discussing?

B2B 130

B2B Objectives and Key Results Cross-sell B2C 130

Search Engine Land

OCTOBER 7, 2024

Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. For brands already selling on Amazon who have multiple retail locations, this integration is a natural next step.

Retail 73

Retail Cross-sell Gaming Networking 73

SaaStr

JULY 17, 2024

What does it take to get funded in 2024? If you’re a Limited Partner giving money to VCs, what’s a better idea: sticking it in NASDAQ where you can sell it tomorrow or give it to a bunch of VCs that take 14 years to give you your money back? Can you sell your company for $50M if everyone can make money? What’s driving VCs today?

Cross-sell 122

Cross-sell Growth Up-sell B2B 122

SaaStr

MAY 20, 2025

Their blog, academy courses, and certification programs have made them a trusted authority with over 500,000 certifications awarded to professionals in 2024. Invest in Community and Education : Building category thought leadership creates a moat around your business that competitors struggle to cross.

Customers 109

Customers Non-Profits Education Cross-sell 109

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Customer supports costs (2023 and 2024). Average monthly support costs (2023 and 2024). Lifetime value.

Customers 125

Customers Referrals Cross-sell Up-sell 125

Search Engine Land

AUGUST 7, 2024

.” – Josh Justice , Division Portfolio Manager, Infinite Commerce If a competitor drives more conversions for your branded keywords, they might outrank you in the search results, even if they sell an inferior or unrelated product. Out of the 12 products above the fold on this branded search, Apple only holds 4 spots (in green).

Campaign 95

Campaign Cross-sell Launch Up-sell 95

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 128

Customers Government Healthcare Hospitality 128

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Once you cross $10M, you know you’re not Gitlab or Okta, and you won’t IPO. As a founder, there is an offramp.

Cross-sell 113

Cross-sell Growth Lead generation Sales 113

SaaStr

MAY 22, 2024

But — it’s one that is very important to many of us that sell into the enterprise. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business. Not too shabby!

Cross-sell 117

Cross-sell Quota Contract Price 117

SaaStr

JUNE 19, 2024

Pricing AI Service-as-Software with Ununsual VC Sandhya Hegde, General Partner @ Unusual VC “Enterprise adoption of generative AI has hit an inflection point in 2024 with many successful tools productizing parts of professional services. Glean AI has rocketed to a $3B valuation by selling AI search to the enterprise.

Cross-sell 120

Cross-sell GTM Finance Price 120

Partners in Excellence

FEBRUARY 27, 2024

There were a few times in my selling career, I’d have to do deep research to begin to understand trends, challenges and issues facing my customers. I wanted to learn about the impact of declining response time on productivity (I was trying to sell a massive computer system to the credit card processing operations of my customer).

Cross-sell 143

Cross-sell Presentation Drivers/motivators Engineering 143

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Watch for patterns in page path analysis.

Customers 124

Customers Cross-sell Education Account management 124

Martech

JUNE 13, 2024

Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content. They own the inventory, sell and serve ad placements, report on their performance and do not share data with other systems. Are you getting the most from your stack?

Cross-sell 128

Cross-sell Customer Relationship Management Campaign User Experience 128

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 81

GTM Engineering Customers Cross-sell 81

Martech

JANUARY 5, 2024

As with previous phases, this one is not about hard selling. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. It requires nuance based on understanding when and how to present upselling or cross-selling opportunities. It’s a delicate conversation.

Prospecting 127

Prospecting Customers Cross-sell Objectives and Key Results 127

Hubspot

APRIL 1, 2024

Fewer prospects are going to just hit your lead form in 2024. Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell. Boosting Active Prospecting, Outbound Efforts, and Social Selling Inbound leads are not the only way to generate new business. That’s all changed now.

Cross-sell 80

Cross-sell CRM Referrals Up-sell 80

Cerebral Selling

MARCH 4, 2024

The results: 114% increase in sales 233% increase in cross-selling 300% increase in business referrals 71% increase in customer satisfaction 36% increase in productivity 77% decrease in turnover 90% decrease in absenteeism. The result was a more powerful, human, and high-conviction way of selling.

Cross-sell 130

Cross-sell Sales Referrals Launch 130

Salesforce

MARCH 6, 2025

A survey from EY in 2024 found that more than half of senior leaders (53%) report their employees are feeling overwhelmed or exhausted by the constant influx of AI information and developments. Its more cost-effective to sell to an existing customer than to acquire a new one. Agentic AI empowers cross-functional collaboration.

Cross-sell 82

Cross-sell Campaign Technology Technology 82

Martech

MARCH 7, 2024

Meaningfully mine and respect the data customers freely share Customers provide personal information to companies all the time — including acquisition offer responses, purchase behaviors, product favorites, social shares and sentiments on user-generated content — all of which tell marketers how to sell to them.

Technology 137

Technology Technology Intrinsic Cross-sell 137

Martech

JULY 31, 2023

Improving for 2024. Cross-selling is generally a big opportunity (if you just sold sneakers, offer them a bundle of snazzy shoelaces). If folks aren’t subscribed, ask them to subscribe; if they are, go for the cross-sell. Building a testing campaign for Q4 success. Integrating personalization and automation.

Customers 98

Customers Drivers/motivators Cross-sell B2C 98

Highspot

OCTOBER 23, 2024

In a sales environment where 72 percent of salespeople don’t expect to make quota , businesses worldwide must improve the efficiency and effectiveness of the GTM initiatives that bring their products and services to market, including retention, cross-selling, product launches, sales methodology adoption, and more.

GTM 52

GTM Launch Cross-sell Quota 52

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. For example, with Data Cloud, a tech company can create an end-to-end program to increase awareness and promote relevant upsell and cross-sell conversion opportunities to grow their sales pipeline.

SQL 120

SQL Cross-sell Campaign Trust 120

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. And I also have the industry principles here because we’re a vertical market and we sell into the real estate industry.

GTM 67

GTM Engineering Customers Cross-sell 67

The 5% Institute

JANUARY 15, 2024

In the fast-paced business landscape of 2024, boosting and increasing sales is more crucial than ever. Incorporating upselling and cross-selling strategies can further enhance revenue. FAQs: Unlocking Sales Success in 2024 Q: How quickly can I expect to see results from implementing these strategies?

Drivers/motivators 52

Drivers/motivators Repeat business Cross-sell Sales 52

SaaStr

JANUARY 22, 2024

jasonlk) January 3, 2024 So perhaps the best management advice you’ll hear again and again is this: #1. The make or break ones: Should we sell our company? That maybe crosses the line? Never have a tough conversation over email No matter how tempting it may be — Jason ✨Be Kind✨ Lemkin  ?? Take your time.

Conversion 122

Conversion Cross-sell Up-sell Start-ups 122

SaaStr

DECEMBER 28, 2023

At a recent Workshop Wednesday , SaaStr founder and CEO Jason Lemkin answered the community’s most pressing questions about SaaS — from investor appetites and IPOs in 2024 to managing and hiring a Head of Sales as a solo founder to AI and the future of customer success. Gorgias is Shopify for contact centers with revenue crossing $50M ARR.

E-commerce 118

E-commerce Cross-sell Growth Niche 118

PandaDoc

AUGUST 22, 2024

SaaS sales is the art of selling software-as-a-service (SaaS), focused on methods to obtain new customers while retaining/upselling existing ones. What makes selling SaaS products different from other types of sales? Let your team sell more while spending less time on document management tasks. What does SaaS sales stand for?

Contract 52

Contract Cross-sell Legal Drivers/motivators 52

SaaStr

DECEMBER 14, 2023

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Under her purview, Alison is responsible for Google Workspace and the Google Cloud Platform.

Cross-sell 123

Cross-sell GTM Territory Retail 123

Veloxy

JULY 23, 2024

Another example might be a technology company that sells software solutions. For example, you might discover certain products sell better during specific times of the year. This cross-departmental synergy enhances overall effectiveness and drives better results.

Technology 130

Technology Technology Sales Healthcare 130

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. These campaign ideas aim to re-engage houseplant purchasers and create a buzz around Indoor Plant Month in February 2024. Understood?

Promote 96

Promote Campaign B2C Retail 96

Salesforce

NOVEMBER 18, 2024

Between 2024 and 2028, IDC forecasts that financial services will account for 20% of a worldwide AI spending surge to $632 billion. Business leaders are realizing that AI can help solve this problem, and some firms have already spent billions on AI and machine learning.

Service 52

Service Non-Profits Territory Trust 52

Hubspot

JULY 22, 2024

According to HubSpot's 2024 State of Sales Report , 33% of sales professionals say that customer referrals are the best source for hig- quality leads — the highest percentage of any source. There‘s no point in selling yourself as a provider if your prospect hasn’t decided on a type of solution yet.

Clients 78

Clients Referrals Prospecting Sales 78