Martech

DECEMBER 11, 2023

As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. Yes, you’re not building a go-to-market plan at this point. Understanding emotions and feelings Almost every marketer discusses creating an emotional connection between the brand and the customer.

Represent 126

Represent Territory Campaign Strategize 126

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? What publications should I use to test product positioning for a new go-to-market strategy? What product messaging and positioning is driving audience interest?

Electricity 95

Electricity Growth Strategize Launch 95

SaaStr

MARCH 5, 2025

Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Hypergrowth Requires Aggressive but Smart Hiring: Codium scaled from 3 to 75 go-to-market hires in under a year, an astonishing pace for any startup. Their strategy?

Territory 67

Territory Drivers/motivators Quota Pipeline 67

Hubspot

DECEMBER 4, 2024

Table of Contents: Benefits of AI in Business Why Use AI in Business in 2024? With AI available, you and your employees can concentrate on producing more strategic and goal-driven work, leading to increased efficiency, problem-solving, and, hopefully, developing more groundbreaking ideas. Why Use AI in Business in 2024?

Service 64

Service Manufacturing Prospecting Campaign 64

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The TL;DR: Sales role hiring is rebounding in 2024 after a difficult 2023. to 2 years). We’ll see how this sticks through to 2025.

GTM 121

GTM Sales Growth Represent 121

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to slides.

GTM 99

GTM E-commerce Real Estate Networking 99

SaaStr

NOVEMBER 26, 2023

ARR On Average Per SaaSomomics Pilot: 57% of Venture Startups Will Need to Raise More In 2024 5 Ways To Leverage AI in Tech with Freshworks Top Podcasts This Week: 1. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin         Top Videos This Week: 1.

Pitch 105

Pitch Strategize Growth Go To Market 105

Highspot

JULY 18, 2024

But while expectations mount, our survey of nearly 400 go-to-market professionals found that the majority (65%) of reps are only somewhat effective at consistently executing and achieving their sales goals. TIP: Infuse AI into your go-to-market efforts to power efficiencies in your organization.

Objectives and Key Results 52

Objectives and Key Results Quota Go To Market Strategize 52

Sales Hacker

JANUARY 5, 2024

2024, we’re officially here. On the strategic side, 2024 predictions have been flowing for the past two weeks. Here are a few of our favorites at GTMfund: Max Altschuler (General Partner at GTMfund): “2024 will be a huge year for M&A. Happy New Year! The challenge comes down to knowing when and how much.

Product 121

Product GTM Sales CRM 121

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Just between 2023 and 2024, the field grew by 28%. increase in new technologies between 2023 and 2024 alone.

GTM 112

GTM Sales Pipeline Growth 112

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 106

GTM Strategize Launch Pipeline 106

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

SEPTEMBER 8, 2024

And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! Make sure you know how your customers buy and tailor your go to market strategy and messaging to that. Get great at list building. This will free you up to work “on” the business, not just “in” the business.

Non-Profits 126

Non-Profits Price Contract Start-ups 126

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io.

GTM 113

GTM Pipeline Finance Growth 113

SaaStr

MAY 16, 2022

With over four million new “Salesforce economy” jobs expected by 2024, knowing how to anticipate and avoid these obstacles could make all the difference in a product’s success. Those early days are a classic example of having launched an application before developing a proper go-to-market strategy.

GTM 98

GTM Pipeline Strategize Represent 98

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” Right now, Cardii’s target audience is B2B marketers. 3D, dynamic.”

B2C 120

B2C Sports B2B Gaming 120

Sales Hacker

JANUARY 27, 2024

In this episode, you’ll hear a recap of 2023 at GTMfund and Max’s predictions for 2024 – from M&A, to remote work, to the role of the SDR. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 115

GTM Niche CRM Account management 115

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Here, in reverse order, are the top four deeper dive areas where we found direct success. #4

GTM 134

GTM Market share Growth Technology 134

SaaStr

NOVEMBER 19, 2023

SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin  5. SaaStr 697: What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024        Top Videos This Week: 1. Who Will Win the Go-To-Market AI Race?

GTM 67

GTM Pitch Strategize Growth 67

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Sales Strategize 59

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 78

GTM Engineering Customers Cross-sell 78

Martech

JANUARY 22, 2024

This leads to a more strategic campaign optimization throughout the buyer funnel. Dig deeper: Will marketing and sales finally align around RevOps and agile go-to-market strategies? The savvy digital agency is the captain, and the client’s RevOps team is the navigator on a sea of potential revenue.

Clients 114

Clients Closing Objectives and Key Results SQL 114

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 66

GTM Engineering Customers Cross-sell 66

PandaDoc

MAY 13, 2024

Sales enablement is a strategic approach that provides resources, tools, and training to empower sales teams, enhancing their effectiveness and efficiency throughout the sales process. Take a look at your sales and marketing teams. This should be built around factors like revenue goals and a business’ go-to-market strategy.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Legal Sales 52

Sales Hacker

FEBRUARY 9, 2024

More for your eyeballs: Pavilion published their list of 50 CEOs to watch in 2024. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. We’re proud that 10 of the 50 CEOs are GTMfund founders! Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.”

GTM 75

GTM Real Estate Launch Contact 75

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 105

GTM Growth B2B Pipeline 105

Veloxy

FEBRUARY 15, 2024

Listening to these top sales podcasts can help professionals enhance their skills, stay informed about new developments in the field, and gain strategic advice from seasoned sales experts for career advancement and sales success. The post The Best Sales Podcasts to Elevate Your Selling Game in 2024 appeared first on Veloxy.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

APRIL 18, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In 2024, Sydney Sloan (CMO of G2, former CMO at Salesloft and Drata) noticed something strange. Teams are now strategically feeding LLMs content that gets cited in answer boxes. The future of GTM is AI-powered.

GTM 87

GTM Click Through Rate B2B Trust 87

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 107

GTM Customers Non-Profits Growth 107

Hubspot

APRIL 23, 2025

In 2024, 9,456 small businesses were sold, a 5% jump from the year before. Consider whether your ideal buyer is a strategic buyer (industry competitor, supplier, or partner) who wants to grow by acquisition or a financial buyer (private equity, individual investor). Prepare to go to market. Educate yourself.

Sell 48

Sell Legal Negotiate Non-Profits 48

SaaStr

JANUARY 28, 2020

I think that’s just really going to work five years from now, in 2024. That’s going to like-. It’s because we’re not thinking about the overall go to market and saying what’s important for us. Maria : I’ve been saying that a lot. ” Jason : Yeah, date, yeah.

Growth 89

Growth Promote Engineering Up-sell 89

Sales Hacker

JANUARY 20, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Whats actually working to drive growth: Stay ahead in 2025 There’s a ton of talk about what isn’t working today in go-to-market. The teams that align their pitch with strategic imperatives win the deal.

Growth 98

Growth GTM Drivers/motivators Pitch 98

Highspot

FEBRUARY 17, 2025

Heres why strategic integrations and tool consolidation are crucial for making that happen. Siloed tools that cant be integrated easily into the larger stack should be left behind in 2024. In 2025, sales organizations need to master their use of AI to succeed.

GTM 52

GTM Customer Relationship Management Quota Relationship Management 52

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. By late 2023 and into 2024, the earlier volatility stabilizes more than previous years. Why is this?

GTM 108

GTM Customers Non-Profits Growth 108

Sales Hacker

MARCH 10, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. More for your eardrums Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly.

GTM 69

GTM Construction Launch Quota 69

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 110

GTM Construction Up-sell Cross-sell 110