Remove 2024 Remove Go To Market Remove Up-sell
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. Aligning marketing and sales efforts. AI tools to help you level up fast. In other words, you’ll be spending money for the opportunity to sell to people.

CRM 116
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Why ‘risk on marketing investment’ is the new ROMI

Martech

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. A CEO’s perspective on investment effectiveness Risk on marketing investment. When this CEO first said it, I thought, “Someone doesn’t just come up with that.”

GTM 107
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52% of You Are Buying More Software Next Year. The Latest Data on How AI Impacts the SaaS Buyer Landscape with G2’s CMO

SaaStr

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. So between sales and marketing, let’s dissect first why Sales teams have been early adopters. What’s driving this purchasing behavior?

GTM 109
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Why ‘risk on marketing investment’ is the new ROI

Martech

His insights reveal a pressing need for accountability, precision and smarter strategies to optimize go-to-market efforts and manage opportunity costs. A CEO’s perspective on investment effectiveness Risk on marketing investment. When this CEO first said it, I thought, “Someone doesn’t just come up with that.”

GTM 97
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Salesforce winter 2024 release: The business executive’s guide

Martech

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud. Get MarTech!

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Based on an annual Gartner report on CMO spend for 2023, 71% said that they lack the budget to fully execute their strategies in 2023, predicting that it will remain as restrictive in 2024. The post Where to Allocate Marketing Budgets in 2023/2024 appeared first on GTMnow. Have a fantastic weekend.

GTM 126
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GTM 117: From 0 to Acquisition in 3.5 Years Through Community-Led Growth with Cliff Simon

Sales Hacker

Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion.

GTM 111