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Top SaaStr Posts, Pod and Vids of the Week: Jason Lemkin + Dave Kellogg, State of the AI Cloud, New CRO Confidential, and More!!

SaaStr

The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta #4. State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners #3. CRO Confidential: “Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth” #4. ” #2.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

By fostering a collaborative environment, sales organizations can maximize their sales performance and drive continued business growth. Outside sales involve traveling to customers’ locations, such as their offices or events like conferences and trade shows, to make a sales pitch, demonstrate products, and create relationships.

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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. Using predictive AI, it can optimize personalized marketing campaigns.

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What makes content go viral, backed by research

Martech

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Businesses committed to growth need agencies more than ever before – not only to do the work and get results, but to help them navigate evolving platforms based on their years of experience. AI in ad platforms in 2024 There are literally millions of places to advertise on the internet, and you can use a wide variety of ad formats.

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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. This episode explores how to apply product thinking to Go-To-Market.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024.

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