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What the Google antitrust ruling could mean for advertisers

Martech

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. Get the newsletter search marketers rely on. Processing.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He shared that such marketing leaders are rare and invaluable, as those who prove their worth by taking on a broader vision for the business are retained and even groomed for CEO roles. A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit.

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The impact of martech on company value

Martech

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. “Are we getting value from our martech?” B2C, B2B and B2B2C). Processing.

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Is AI Penetration … Slowing Down? Ramp Says Possibly

SaaStr

Fresh data from Ramp’s AI Index suggests that the meteoric rise in business AI spending might be showing signs of deceleration, raising questions about whether we’re witnessing market maturation or beginning to hit a potential adoption ceiling: The numbers tell a nuanced story. While overall AI penetration among U.S.

Growth 110
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Can’t keep up? 3 timeless ways to future-proof SEO

Search Engine Land

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. If anything, all of the changes we’ve seen in 2024 have just reinforced this for me.”

Gaming 97
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IAB report reveals digital ad growth and marketers ready for economic turmoil

Martech

The IAB’s 2024 Internet Ad Revenue Report is a snapshot of a more settled time and a guide for the rocky road ahead. Current trends in marketing have the industry well-positioned for a rough economy. market share. YoY growth in 2024, reaching $88.8 billion in 2024. billion in 2024.

Growth 78