Search Engine Land

SEPTEMBER 30, 2024

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. Business email address Sign me up! Their motive is to drive up ad premiums during lower ROI times. Processing. Now, let’s look at some Google data.

Retail 77

Retail Finance Price Follow-up 77

Martech

SEPTEMBER 27, 2024

It also prohibits the buying and selling of followers and views on social media. It then traveled through the bureaucracy, including public comments in February 2024, before eventually becoming a final rule. Email: Business email address Sign me up! The rule was in the works for nearly two years. Processing. The post U.S.

Commission 120

Commission Legal Gaming Represent 120

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion online between November 1 and December 31 of this, up 8.7% billion in ecommerce sales, up 8.4% Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation. billion, up 8.8%

Retail 112

Retail Price Up-sell Sell 112

Veloxy

DECEMBER 28, 2023

However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. and embark on this journey to master the art of field selling together! Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Understanding the Sales Force

NOVEMBER 1, 2024

In Central Massachusetts, the 2024 Foliage season was dramatically different from a year ago when the leaves turned late in the fall, without much color, and they didn’t drop until the second half of November. You must sell your value to differentiate to the point where the decision maker will spend more to buy from you.

Consult 143

Consult Objectives and Key Results Sales Government 143

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell.

B2B 135

B2B X-functional Cross-sell B2C 135

Martech

JANUARY 3, 2024

Here are some ways that marketers will leverage social media in 2024. As the vitriol ramps up in an election year, will users opt out? “We Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Entertainment 141

Entertainment Sports Niche Retail 141

Hubspot

SEPTEMBER 12, 2024

Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. That process has changed dramatically.

B2B 81

B2B B2C Tradeshows Contract 81

SaaStr

JANUARY 8, 2025

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. The latter?

Non-Profits 120

Non-Profits Contract B2B Up-sell 120

SaaStr

NOVEMBER 14, 2024

So Salesforce is hiring 1,000 more salespeople to sell AI software … that is supposed to reduce the need for humans and replace them with agents pic.twitter.com/hsjlrz3mqS — Jason ✨????SaaStr Push them up the value stack? Maybe it’s not that clear. More on post in Bloomberg here. Will AI replace humans?

Up-sell 113

Up-sell Sales Sell Product 113

Martech

AUGUST 6, 2024

One possible solution for that would be to have the company sell off Chrome and perhaps prevent Google from being a default search choice for some time. Breaking up may be good to do “One of Google’s biggest advantages in the AI market is its ability to integrate the technology across its various services seamlessly,” said Hollerbach.

Non-Profits 134

Non-Profits Engineering Price Market share 134

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM 116

CRM Campaign Niche Negotiate 116

SaaStr

DECEMBER 31, 2024

So I caught up the other day with the CTO of a leading SaaS company with tens of thousands of customers, growing quickly. — Aaron Levie (@levie) December 31, 2024 What more can you do in 2025? AI is all over their homepage and website and comms. The same with other leaders. Or at least, in the beta phase. How will you get ahead?

B2B 131

B2B Start-ups Up-sell Sell 131

Martech

NOVEMBER 4, 2024

Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO.

B2C 134

B2C B2B Drivers/motivators Entertainment 134

SaaStr

JANUARY 12, 2024

So a question I get a lot from folks is “How Will 2024 Be?” 2023 wasn’t hard for everyone: First, it was mainly hard for folks that sold into “tech”, broadly speaking : Monday sells mainly outside of tech — it crushed 2023. Asana and Atlassian, competitors who sell more to tech?

Cross-sell 126

Cross-sell Growth Up-sell Price 126

Martech

OCTOBER 29, 2024

Politics drive up CPMs. No surprise that CTV cost-per-mille (CPM) went up in swing states like Georgia, Pennsylvania and Arizona. Linear TV networks are selling out and pushing these budgets to digital channels. Dig deeper: 2024 elections playbook works for brands too Email: Business email address Sign me up!

Territory 119

Territory Networking Price Up-sell 119

SaaStr

DECEMBER 18, 2024

and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back. Perhaps Databricks isn’t really SaaS, it’s Cloud + AI/Cloud infrastructure.

Cross-sell 113

Cross-sell Drivers/motivators Up-sell Growth 113

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. While shoppers have been price-conscious and deliberate in their spending so far in 2024, seasonal goods have been the one category where they’ve been willing to splurge. You can focus on inventory that will sell. billion on candy.

Retail 105

Retail Promote Sales Follow-up 105

SaaStr

JUNE 15, 2025

It’s not just about finding someone who can sell—it’s about finding someone who can sell your product in the messy, unstructured environment of an early-stage company. "Never, Selling a product without a big brand or established credibility is tough. If you wouldn’t trust them to sell to you, they’re not the right fit.

Quota 85

Quota Up-sell Sales Closing 85

Salesforce

AUGUST 6, 2024

Sell more, and faster, with AI With interested buyers lined up, now it’s up to the sales team to close deals. Generative AI for sales , when integrated into CRM, can speed up and personalize the sales process for Sandstone in a number of ways. For example, service reps might be empowered to sell ancillary products.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Search Engine Land

AUGUST 20, 2024

The first half of 2024 in SEO land was never boring. Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Set up your tracking To adapt, you need to know what’s actually happening. Business email address Sign me up!

CTR 100

CTR Cross-sell Promote Presentation 100

SaaStr

OCTOBER 20, 2024

It’s time to catch up on the SaaStr content you missed this week! State of the Cloud 2024: The Cloud AI Era with Bessemer Venture Partners #2. The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin #3. The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank #5.

Up-sell 122

Up-sell Growth Sell Sales 122

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Have you ever noticed how some leads just don’t quite match up with what your ideal customer looks like? Processing.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

NOVEMBER 21, 2024

When this CEO first said it, I thought, “Someone doesn’t just come up with that.” Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount.

GTM 108

GTM Drivers/motivators Legal Finance 108

SaaStr

DECEMBER 5, 2024

T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. 81% of sales teams are either experimenting with or have fully implemented AI ( Source: *Salesforce’s July 2024 “State of Sales” Report.) The promise of AI.

Cold Call 109

Cold Call GTM Follow-up Technology 109

SaaStr

DECEMBER 11, 2024

So one of the quiet SaaS leaders that has just crushed it in 2024 is Doximity: At $550m in ARR, it’s worth a cool $10.4 And its stock it up a stunning +90% this year. But it can sell more to those that want to reach them. It now sells 3 products, leading to 126% NRR from its top customers. #5. Insane profitability.

Profit margin 109

Profit margin Growth Networking Up-sell 109

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. It can display frequently bought products to facilitate cross-selling and upselling. Get MarTech! In your inbox.

Cross-sell 124

Cross-sell User Experience B2B Represent 124

Martech

AUGUST 19, 2024

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. The cost-conscious decision-maker As with many other types of selling, some areas of tech appear to be a race to the bottom. Email: Business email address Sign me up! Retention.com had to let go of staff. Are you getting the most from your stack?

B2B 120

B2B Contract Consult Price 120

SaaStr

OCTOBER 30, 2024

So we’ve covered HubSpot more than any other SaaS leader on this 5 Interesting Learnings series, in part because so many of us use HubSpot ourselves, and in part because its metrics and use cases are so like many of the apps we build and sell ourselves. Yet, its $36k+ ARR customers are now 28% of its base, up from 15% in 2019.

CRM 125

CRM Launch Price Up-sell 125

Adaptive Business Services

JANUARY 1, 2025

While my 2024 on a personal level was less than stellar (awful heat, area fires, & injuries), my business overall was pretty good. It will need to at least match my 2024 results in order to make it worth my time. 2024 was totally atypical for me. However, I made up for that with additional support for existing clients.

Referrals 62

Referrals CRM Non-Profits Contract 62

SaaStr

JANUARY 9, 2024

“You know you’ll have to sell yourself at this startup? And I also see so many VPs and Directors and Managers flame out when they take a start-up role … and don’t really want to do all the hard work themselves. I think my best advice is this, in 2024: Make Sure any VP You Hire Does The Job Themselves First. He finally got it.

Campaign 124

Campaign Up-sell Start-ups Sell 124

Martech

DECEMBER 10, 2024

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. Let’s take a look at the biggest HubSpot updates for November 2024. Speed up ticket handling with new send options in the help desk.

Objectives and Key Results 114

Objectives and Key Results Contact CRM Appointment 114

Hubspot

SEPTEMBER 4, 2024

To ensure data integrity, some teams waste up to half their workday updating and maintaining spreadsheets. If a sales rep calls in sick, their replacement can quickly catch up on an opportunity and continue the sales process seamlessly. You save up to 14% when you choose its annual plans. The result?

CRM 73

CRM Price Contact Pipeline 73

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Competition is Way, Way Up.

Legal 88

Legal Contract B2B Growth 88

Martech

JULY 15, 2024

Conversion Rate: This KPI measures the percentage of potential customers who take a desired action, such as making a reservation or signing up for a newsletter. Potential for Upselling and Cross-selling: Identify customers who have the potential to spend more or utilize additional services, as targeting them can lead to increased revenue.

Customers 115

Customers Objectives and Key Results Cross-sell Follow-up 115

Martech

JULY 23, 2024

But the photographers, videographers and effects makers who have helped build large commercial stock libraries can find their assets being used in ways that violate their publishing agreements and lose them serious income — and might end up in your DAM without proper attribution. The stock can, as they say, stock up. That’s scary.

Legal 115

Legal Government Promote Campaign 115

SaaStr

AUGUST 26, 2024

We’re so close now to the 2024 SaaStr Annual!! And one our top requests for 2024 was to add additional ways to network at this year’s Annual. There are already over 200+ signed up so applications for this one are closing shortly. The 10th Annual!! We get it :)!

Networking 117

Networking GTM X-functional Finance 117