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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. The fix Automate lead assignment in your CRM (think HubSpot, Salesforce or whatever youre using). Pro tip : Use customer feedback to regularly update your content.

CRM 128
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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms. The platform works with over 90 tools and syncs smoothly with major CRM systems.

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AI transformation: 2025 predictions

Martech

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Retail 116
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Nimble CRM Tips & Updates – May 7, 2025

Adaptive Business Services

Now when you open up a group message that you wish to send, you can add these people directly from this interface including doing a custom search for contacts. You also have custom searches that might be used for geographical areas or even identifying contacts without email addresses. Are you thinking about a CRM?

CRM 71
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Martech Landscape 2025: Growing, shrinking and reshaping all at once

Martech

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

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The 14 best HubSpot updates from March 2025

Martech

HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. New and improved customer success workspace.