Martech

APRIL 11, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Lets take a look at the biggest HubSpot updates for March 2025. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech.

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A/B testing Campaign Contact Service 106

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. How it helps you Admins can now make quick updates without worrying about lost changes or extra clicks.

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Contact CRM Campaign Service 110

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.

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A/B testing Objectives and Key Results CRM Pipeline 108

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. HubSpot launched 97 updates in December 2024.

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Objectives and Key Results CRM Campaign Pipeline 70

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. It is replacing Salesforce and Workday with its own custom CRM and HCM applications using AI and composable cloud services. Would you go all DIY?

CRM 132

CRM Technology Technology Engineering 132

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Customer feedback management Customer feedback is essential for improving your products, services and customer experience. Watch the demo 4. What’s not to like?

Contact 102

Contact Service Start-ups Conversion 102

Martech

JULY 19, 2024

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Businesses are born, then they reach the point in their growth where they need a CRM.

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Cross-sell Growth CRM Up-sell 122

Martech

SEPTEMBER 6, 2024

Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.

CRM 116

CRM Trust Service Closing 116

SaaStr

MAY 29, 2025

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. Meanwhile, others are seeing 3-4x productivity increases per rep through intelligent automation. And where it will be very soon.

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GTM Negotiate Cross-sell CRM 93

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. Management of products, orders, customers, pricing and promotions in one place.

Price 122

Price CRM Launch Follow-up 122

Salesforce

APRIL 30, 2025

Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed. Its not your product or your team that determines success. They fail because they build products nobody wants.

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E-commerce Minimum Viable Product Growth CRM 88

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. What is marketing’s role here?

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Objectives and Key Results Strategize Growth Start-ups 98

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

Objectives and Key Results 77

Objectives and Key Results CRM Contact Territory 77

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. This efficient, on-the-go access streamlines their day-to-day lead management flows and boosts productivity. Seamlessly connect HubSpot tickets to Microsoft Teams. Quickly exclude records from active lists.

Objectives and Key Results 122

Objectives and Key Results CRM Contact Pipeline 122

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster.

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B2B Engineering Education Trust 117

RingDNA

APRIL 11, 2025

Dials Per Day Key Question it Answers: How productive are reps at dialing prospects? Emails Per Day Key Question it Answers: How productive are reps at emailing prospects? By tracking these call outcomes in your CRM, you can view a report that gives a bird’s-eye-view of a rep’s call outcomes.

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Quota Sales Pipeline Contact 62

SaaStr

FEBRUARY 2, 2025

Under his leadership, the company has developed innovative AI-powered solutions for restaurant websites, online ordering, CRM, and marketing automation. A huge congrats to Team @owner for a record start to 2025!! New restaurants up +31% in 1 month! Sales up 22%! Sales up 22%! Join a rocketship.

Negotiate 85

Negotiate Price Legal Engineering 85

Sales Hacker

APRIL 4, 2025

Were calling this the rise of the GTM AI OS a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion. In this newsletter: The GTM AI Operating System (GTM AI OS): A new architecture emerging across sales, marketing, CS, and product. Not through more software, but through system design.

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GTM X-functional Engineering Government 99

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

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Objectives and Key Results CRM Drivers/motivators Campaign 107

SaaStr

MAY 20, 2025

The HubSpot Journey: From Inbound Marketing to Complete CRM+ Platform HubSpot began with an idea in 2006: to own the inbound marketing space. HubSpot has achieved jaw-droppinggrowth with a 29% revenue CAGR from Q1 2019 to Q1 2025, growing from $152M to $714M quarterly revenue. The new customer count just keeps on growing.

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Customers Non-Profits Education Cross-sell 109

Hubspot

MARCH 26, 2025

I hate to break it to you, but having a great product or service alone is not enough to succeed in todays marketplace. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. CRM Integration & Automation. Thats where sales enablement platforms help.

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Price Sales CRM GTM 53

Sales Hacker

MARCH 30, 2025

Focus on the problem, not the product. When pitching, emphasize the specific problem your product solves rather than its features. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Lessons in product scaling and storytelling from Figmas CPO. This is a cold call, but its well-researched.

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Cold Call GTM Objection handling Sales 67

Salesforce

MARCH 20, 2025

. ‌Specifically, cloud tech helps in these areas: Improve team productivity Cloud technology improves team collaboration , regardless of their physical location, by enabling real-time access, connecting, communicating, editing, and sharing documents. Techaisle and Salesforce conducted a global research study of more than 5,000 SMBs.

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Technology Technology CRM Campaign 81

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52

Sales Hacker

NOVEMBER 1, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized. Check out Attention.

Product 99

Product Growth GTM Hospitality 99

Martech

MARCH 24, 2025

Todays top platforms leverage AI for: Hyper-personalization AI analyzes customer behavior in real-time, crafting highly personalized subject lines, email content and product recommendations. Thats why choosing the right email marketing platform in 2025 is crucial. This can boost engagement rates.

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Gaming A/B testing Campaign CRM 117

Sales Hacker

MAY 16, 2025

Shipping product is easier than ever. Even Sam Altman said Cursor might be the most exciting app-layer product hes seen because it can basically write code for you. Youre not struggling because your product isnt good youre struggling because your GTM systems are duct-taped together. AI has eaten chunks of the stack.

GTM 68

GTM Represent Legal Go To Market 68

Martech

MAY 23, 2025

That famously happened with CRM decades ago. Customer relationship management as a B2B business function was the province of account management until SFA (Salesforce Automation) software arrived and rebranded itself as CRM. Now, the term CRM simply means a sophisticated marketing database. Is the bloom off the ABM rose?

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B2B CRM Strategize Account management 101

Sales Hacker

MAY 9, 2025

Now in 2025, AI promises have simply become baseline expectations. Describing your product as AI-powered is like saying its internet-connected in 2005. If you’re building or marketing an AI product, use this simple 3-step framework to test and refine your positioning: 1. AI is transforming the process of building products.

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GTM Launch Represent Growth 82

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

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Drivers/motivators Strategize B2B Growth 128

Salesforce

APRIL 28, 2025

With its huge user base and people always looking for new products and businesses, its a great place to position your business if you want to grow fast. Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. Here’s what works well for SMBs.

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Follow-up CRM Contract Trust 59

Salesforce

JANUARY 9, 2025

In 2025, merchandisers find themselves at a crossroads between building commerce experiences of the past and creating deeply connected customer interactions of the future. They can work alongside Agents to more quickly gain insights into the business, create promotions, and write eye-catching product descriptions.

Retail 59

Retail Promote Government Trust 59

Martech

MAY 2, 2025

Fivetrans core product is automated ELT/ETL connectors that pull data into a cloud warehouse or lake from more than 900 SaaS apps, databases and streams. It syncs modeled data out of the data warehouse into the operational systems often used by revenue teams, such as CRM , ad platforms and support tools. Processing.

Government 62

Government CRM Engineering Growth 62

SaaStr

MAY 4, 2025

Itll know your product cold, answer questions instantly, and eliminate the Ill get back to you moments that kill momentum. Customers will prefer interacting with an AI that knows the product perfectly over a junior rep who needs three days to respond. Even cutting this drudgery in half would be a game-changer for productivity.

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Appointment Gaming Sales Contact 62

SaaStr

APRIL 4, 2025

So we’ll have ~20 of the latest AI start-ups from YCombinator at a special YC Demo Pod area at 2025 SaaStr Annual! Come meet them (and also watch 100+ present live at our first AI Demo Stage ) at 2025 SaaStr Annual, May 13-15 in SF Bay!! Here’s more on a dozen of them to meet IRL!:

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GTM Government CRM Follow-up 68

Sales Hacker

NOVEMBER 8, 2024

Product : Vanta Your deal is almost closed, and all that’s left is the security review. Deliver value early – both in and beyond the product The concept of delivering value early isn’t just idealistic; it’s measurable through Time to Value (TTV). External value beyond the product Building loyalty means going beyond functional benefits.

GTM 108

GTM Customers Hospitality UX 108

RingDNA

JUNE 6, 2025

According to Gartner’s 2025 Strategic Roadmap for an AI-First Sales Organization¹, Revenue Action Orchestration is a key capability for enabling AI-powered sales execution at scale ( Gartner Report ). You had your CRM for data capture, a sales engagement tool for outreach, and a dashboard for reporting.

CRM 62

CRM B2B Follow-up Strategize 62