Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Scott Brinker will be reviewing the 2025 State of Your Stack Survey during the opening keynote of the MarTech Conference, which runs March 26–26, 2025.

GTM 123

GTM CRM Conversion Market share 123

Martech

SEPTEMBER 6, 2024

The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors. Why we care. As the U.S.

CRM 114

CRM Trust Service Closing 114

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. What is marketing’s role here?

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Salesforce

APRIL 30, 2025

Technology is a tool, not a strategy: Dont chase trends. Use technology to support your vision , but never let it define your business. With a no-nonsense approach, Gary encourages entrepreneurs to embrace social media , create meaningful content, and seize opportunities in a world driven by technology. “Crush It!”

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

JULY 19, 2024

Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Businesses are born, then they reach the point in their growth where they need a CRM.

Cross-sell 119

Cross-sell Growth CRM Up-sell 119

Martech

OCTOBER 22, 2024

Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. That genie is out of the bottle. A closer look.

Price 120

Price CRM Launch Follow-up 120

SaaStr

FEBRUARY 2, 2025

Under his leadership, the company has developed innovative AI-powered solutions for restaurant websites, online ordering, CRM, and marketing automation. A huge congrats to Team @owner for a record start to 2025!! This change is driven by advances in AI technology and changing customer expectations. Sales up 22%! Sales up 22%!

Negotiate 79

Negotiate Price Legal Engineering 79

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others.

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. This early-stage feature signals the future of AI-enhanced workflows integrated with your CRM, setting the stage to easily call up CRM info to get valuable information and context during live calls. Step up live call productivity with AI-powered Copilot assistance.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Martech

JANUARY 7, 2025

Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025.

B2B 114

B2B Engineering Education Trust 114

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. These tools also integrate seamlessly with your existing CRM systems. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade.

Technology 130

Technology Technology Sales Healthcare 130

Martech

JUNE 4, 2025

More than 75% of HubSpot customers are already using ChatGPT, according to HubSpots Q1 2025 AI customer sentiment survey. Sales teams can find new opportunities by asking, segment my target companies by annual revenue, industry, and technology stack. HubSpot users only see the CRM data theyre allowed to access in HubSpot.

Pipeline 56

Pipeline CRM Launch Technology 56

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.

CRM 95

CRM Objectives and Key Results X-functional Pipeline 95

Martech

MAY 2, 2025

It syncs modeled data out of the data warehouse into the operational systems often used by revenue teams, such as CRM , ad platforms and support tools. While this acquisition is drawing comparisons to the wave of CDP deals ‘ struck in late 2024 and early 2025, neither Fivetran or Census is considered a traditional packaged CDP.

Government 60

Government CRM Engineering Growth 60

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52

Hubspot

JANUARY 3, 2020

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? And, by 2025, revenues in the industry are expected to reach more than $80 billion? A CRM is a central location where you can organize the details related to your customers, across all departments at your company.

CRM 78

CRM Appointment Contact Manufacturing 78

Martech

SEPTEMBER 27, 2021

The consumer doesn’t care that marketing can have separate teams responsible for paid media or email marketing or CRM or stores,” said Tamara Gruzbarg, Head of Customer Insights at ActionIQ. Our people and processes still had to catch up with the technology we had purchased.”. First-party data is gold.

E-commerce 122

E-commerce CRM Campaign High impact 122

Martech

JUNE 1, 2022

The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite CRM, but ZMP is a more comprehensive marketing suite comprising customer data management, identity management, omnichannel activation and analytics. Planning rapid growth.

CRM 111

CRM Growth Service Sell 111

Martech

JANUARY 15, 2025

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Lets quickly review them before we dive into the martech itself. Email: Business email address Sign me up!

CRM 60

CRM Growth Prospecting Closing 60

Sales Hacker

OCTOBER 2, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. The Next Generation of Sales AI in 2025: A Guide for Go-to-Market Leaders The sales world is buzzing with change, and at the center of it all is one unstoppable force: AI. increase in new technologies between 2023 and 2024 alone.

GTM 114

GTM Sales Pipeline Growth 114

SaaStr

JUNE 5, 2020

Carlota Perez argues in her book Technological Revolutions and Financial Capital that in the early days of a “golden age”, financial capital is necessary to fuel new technology innovation. . Once that technology is better understood, production capital moves in to drive mainstream adoption of the technology. .

CRM 112

CRM Technology Technology Education 112

Highspot

FEBRUARY 28, 2025

After all, you didnt hire your team to take notes, update the CRM system, or hunt through endless folders for the right content. Take Alight, a leading cloud-based human capital technology provider. Heres how AI can help solve your top enablement challenges and empower your team to win more deals.

Follow-up 52

Follow-up Sales Government Up-sell 52

Hubspot

DECEMBER 14, 2022

In PwC's 2025 & Beyond: Navigating the Payments Matrix , PwC explored the ongoing transition from cash-based to cashless payment methods, the development of digital economies, and the impact of new payment trends. Global cashless payment volumes are set to increase by more than 80% from 2020 to 2025, and to almost triple by 2030.

E-commerce 92

E-commerce Retail CRM Launch 92

Martech

MARCH 22, 2022

This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025.

B2C 124

B2C Objectives and Key Results Drivers/motivators B2B 124

Salesforce

APRIL 11, 2022

The customer relationship management (CRM) database has come a long way from its place as a digital Rolodex. Today, savvy insurers use their CRM to boost the most critical operations in their business ?— Brokers and agents are looking for carriers who are constantly engaged in improving their technology. You can’t standstill.

CRM 52

CRM Customer Relationship Management Relationship Management Trust 52

Hubspot

NOVEMBER 18, 2020

61% of over-performing leaders use their CRM to automate parts of their sales process , vs. 46% of underperforming leaders. Sales leaders ranked video conferencing software as the most important tool for their teams, followed by their CRM. Sales Performance. Sales Leader Priorities. B2B Sales Leadership Stats.

Profit margin 99

Profit margin Quota B2B Commission 99

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. At the core of this revolution are new technologies, new tools, new approaches, and new challenges. And for anyone curious about the future, its a glimpse into how technology is revolutionizing the way we work and live.

Retail 52

Retail Territory Strategize Service 52

Sales Pop!

SEPTEMBER 28, 2021

Loop Ventures predicts that by 2025, 75% of U.S. A robust ecommerce CRM, ReadyCloud creates instant customer profiles based on ecommerce order activity. The consumer no longer needs to go to an online store or marketplace. All they have to do is click on the item they like in the video. households will own smart speakers.

Retail 130

Retail Growth X-functional Cross-sell 130

Sales Hacker

SEPTEMBER 18, 2024

Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. A huge thank you to Jason Saltzman and Live Data Technologies for generously allowing us to tap into their data to help surface the latest trends in go-to-market teams at startups. We’ll see how this sticks through to 2025. to 3 years.

GTM 122

GTM Sales Growth Represent 122

Martech

SEPTEMBER 28, 2021

I thought it was significant news, especially as it implicitly reduces the role of CRM to a system of record for the last stages of the purchase cycle. Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. Read more here. Quote of the day.

Launch 97

Launch Assembly Line CRM Conversion 97

Hubspot

FEBRUARY 8, 2023

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. Specifically, sales technology needs have changed significantly within this period. A study by Mckinsey found that about 30% of sales tasks can be easily automated using existing sales technology, including artificial intelligence.

Pipeline 93

Pipeline CRM Sales A/B testing 93

Hubspot

SEPTEMBER 8, 2023

Thankfully, modern technology can help. Powered by VoIP (Voice Over Internet Protocol) technology , a softphone functions like a desk phone with additional features like call recording and voicemail transcription. million by 2025. Additionally, you can integrate with CRM and business productivity apps like Slack.

Service 78

Service Price CRM Contact 78

Martech

MARCH 29, 2022

Driven by this holistic approach, Forrester proclaims in its New Tech: Account-Based Marketing Q1, 2022 report that “the term Account-Based Marketing will disappear by 2025 as B2B organizations focus on the entire customer lifecycle.”. As part of this evolution: Buying Group Marketing (BGM). Align your platform structure.

B2B 98

B2B Represent Sales Campaign 98

Hubspot

APRIL 5, 2023

billion by 2025. of companie s have plans to make a sales development technology purchase to make prospecting easier. Predictive Analytics Technology Sales software is not just limited to prospecting either. Email Marketing Gartner predicts that only 23.9% In 2022, the number of email users was estimated to be 4.3

Cold Call 90

Cold Call Commission Inside sales Territory 90

Salesforce

JUNE 20, 2023

The amount of data generated globally will double every 12 hours by 2025. It includes tools and technologies that make it easier to understand, aggregate, and visualize data. In the context of CRM, this might involve predicting which customers are most likely to churn, or which are most likely to respond to a certain promotion.

Government 98

Government Technique CRM Trust 98

Salesforce

MAY 31, 2023

Through the power of the right AI technology, like Einstein GPT and CRM Analytics , organizations can make smarter predictions, serve up better recommendations, and generate more personalized interactions for customers — no data analyst required. Today, AI has become a priority for 67% of IT leaders.

Government 98

Government Customers Trust Service 98