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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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5 Interesting Learnings from Databricks at $3 Billion in ARR

SaaStr

Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Many industries go through this. It gets a little harder once everyone has it.

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10 must-use marketing updates in the Salesforce Summer 2025 releases

Martech

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Why it’s useful: Cross-sell and upsell email performance hinges on relevance. Enhanced cross-channel reporting and link tracking What is it? The updates offer richer AI, deeper personalization and new messaging channels.

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Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Too often, businesses treat these as separate domainsone focused on development, the other on selling. Leverage cross-functional insights Marketing, product, and sales must work in tandem. Look for T-shaped players people with deep expertise in one area but cross-functional ability to collaborate across departments.

GTM 99
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Is Your Customer Success Team Helping or Harming Your Word-of-Mouth?

SaaStr

So we had another 2025 Customer Success experience the other day. That theyve already tried to sell us multiple times. That theyve already tried to sell us multiple times. Back in the day, we were the first app on Salesforce AppExchange to cross 1,000 5 star reviews. He didnt even bother to do the roadmap review at all.

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Tech Partner Guide to the Summer ’25 Release

Salesforce

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. This enables seamless cross-platform automation for tasks like data synchronization and notifications. Now, get this: Flex Credits are here! Why should you care?