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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.

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5 Interesting Learnings from Databricks at $3 Billion in ARR

SaaStr

Databricks worth $62B, sounds like a lot but: – Crossing $3B ARR – Growing 60% (!) and >accelerating< – 80% Gross Margins – 500 $1m+ customers 20x ARR doesnt seem >that< high pic.twitter.com/5qW7jeReQc — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 17, 2024 So SaaS is back.

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10 must-use marketing updates in the Salesforce Summer 2025 releases

Martech

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Email: Business email address Sign me up! Why it’s useful: Cross-sell and upsell email performance hinges on relevance. Enhanced cross-channel reporting and link tracking What is it? Processing.

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Tech Partner Guide to the Summer ’25 Release

Salesforce

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. This enables seamless cross-platform automation for tasks like data synchronization and notifications. Heads up though: you won’t bill via Flex Credits on AppExchange just yet, but the usage you generate?

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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. Parker came to London to share just what he’s learned building a $12B+ compound start-up. And … the top mistakes they made.

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Timeless growth principles that scaled $20M to $450M

Sales Hacker

They orchestrate deals, bringing in execs, solution engineers, and cross-functional allies. Relationships > Automation (now more than ever) Pick up the phone. Standing up a strong solutions engineering function became critical to navigating larger, more complex deals. Be the quarterback of the deal.

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