Martech

DECEMBER 2, 2024

However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes. Uncovering the “why” behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. This is where causal AI performs. Causal AI shows you how to climb it.

GTM 129

GTM Drivers/motivators Pipeline B2B 129

Martech

DECEMBER 17, 2024

2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. So, what does this mean in 2025? Processing.

GTM 104

GTM B2B X-functional Up-sell 104

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Some products, like Twilio, naturally expand as customers use them more.

GTM 95

GTM Cross-sell Finance Price 95

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. We work closely together to be able to provide the top go-to-market talent for companies on a non-retainer basis.

GTM 99

GTM X-functional Engineering Government 99

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less.

GTM 109

GTM Cold Call Follow-up Technology 109

SaaStr

NOVEMBER 3, 2024

The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz #2. Will 2025 Be The Year Of The “It’s Just Time” IPO? #5. The State of SaaS Go-to-Market l Theory Ventures General Partner Tomasz Tunguz #2. Top Posts: #1. The Cloud Bubble Lasted About 18 Months. How Long Will the AI Bubble Last? #3.

Go To Market 109

Go To Market Follow-up Customers Sales 109

SaaStr

JUNE 6, 2025

pic.twitter.com/IPZBNrz1jQ — Sam Altman (@sama) May 21, 2025 Here’s the rationale: #1. Proximity to Partners and Customers If you’re in B2B, many of your key partners—Salesforce, LinkedIn, Google Cloud, Snowflake, Databricks, Stripe, OpenAI, etc.—are — Hurley (@Johnsjawn) May 31, 2025 #4. are headquartered here.

Start-ups 87

Start-ups B2B Networking Up-sell 87

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Success requires a data-driven approach, a customer-first mindset, and a willingness to embrace change. Growth isnt a choice, your customers decide it You dont decide to make the shift from PLG to SLG, your customers do.”

Growth 73

Growth GTM Product Government 73

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 113

GTM Drivers/motivators Legal Finance 113

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. The AI decisioning platform transforms customer interactions with automation and machine learning, now scaling its impact as part of Braze.

Cold Call 67

Cold Call GTM Objection handling Sales 67

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In fact, research from the 2025 State of Sales & Marketing Alignment report by Mutiny found that teams with misalignment are 2x more likely to miss revenue targets, while fully aligned teams are 2.3x

GTM 103

GTM Cross-sell Pipeline Launch 103

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 68

GTM Represent Legal Go To Market 68

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every customer interaction is a chance to build trust, deliver value, and create loyalty that no automation can replicate. Sales, marketing, and CS aligned to serve them , not just quota math.

Growth 68

Growth GTM Cross-sell Negotiate 68

SaaStr

MARCH 16, 2025

And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! The One Thing Every Marketing Team Needs to Master: Focus When it comes to marketing, the most common mistake is trying to do too much at once. Marketing channels need to be treated like products – they require iteration, cycles, and feedback to get right.

Negotiate 90

Negotiate GTM Campaign Growth 90

Salesforce

MAY 15, 2025

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. Now, get this: Flex Credits are here!

Original Equipment Manufacturer 101

Original Equipment Manufacturer Cross-sell Manufacturing Trust 101

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A $1B Acquisition with a Singular Leader for Both Sales and Customer Success In 2017, tech leader Vikas Bhambry found himself at a crossroads. 3 reasons why a unified sales and customer success strategy works 1.

GTM 105

GTM Customers Sales Growth 105

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. What they think about us is what matters.

GTM 102

GTM Drivers/motivators Legal Finance 102

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. Use cases for AI agents in B2B marketing, sales and product. Click to expand.

B2B 92

B2B GTM Government Strategic planning 92

SaaStr

APRIL 28, 2025

And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many more! Sekar emphasizes CAC payback period as the single most important metric for product leaders to track.

Product 104

Product Transportation Growth Launch 104

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.

Pitch 70

Pitch Strategize B2B Strategic planning 70

Sales Hacker

MAY 9, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The optics were that if AI wasnt integral to your roadmap and marketing, you were losing relevance. Now in 2025, AI promises have simply become baseline expectations. Its expected, not a value add.

GTM 82

GTM Launch Represent Growth 82

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. Marketers are shipping more content. CSMs have summaries of every customer call. SDRs are prospecting faster.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve bets help us anticipate market saturation or operational bottlenecks before they happen. A well-aligned channel strategy ensures partners understand key objectives and GTM motions, making them more effective in the market.

GTM 65

GTM Objectives and Key Results Quota Real Estate 65

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Drivers/motivators 128

Drivers/motivators Strategize B2B Growth 128

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. The takeaway?

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers.

Growth 98

Growth Customers Territory Strategize 98

SaaStr

MARCH 18, 2025

Joselyn Goldfein , Managing Director at Zeta Venture Partners, which invests in AI and data infrastructure-focused startups from inception through seed stage And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay!! Potential customers express enthusiasm for AI without actual buying intent. This is exactly backward.

Growth 70

Growth Government Customers Healthcare 70

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual !

Cross-sell 62

Cross-sell Launch UX Up-sell 62

Sales Hacker

MARCH 1, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Great founders rally teams, win customers, and attract capital by clearly articulating their vision and why their product matters. Logo Churn: <5%low churn reflects high customer satisfaction and product stickiness.

GTM 64

GTM Non-Profits Launch Growth 64

Highspot

MARCH 31, 2025

Highspot is honored to announce that we are the only vendor to be recognized as a Customers’ Choice in the 2025 Gartner Peer Insights “Voice of the Customer for Revenue Enablement Platforms report. They go above and beyond when it comes to customer experience and ensuring your success and adoption.

Customers 52

Customers Represent Pitch Drivers/motivators 52

Martech

APRIL 3, 2025

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. Gartner found only 36% have ultimate accountability for the customer experience. ” You heard right. Processing.

GTM 102

GTM Growth Trust Presentation 102

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Founder-led customer success, including lessons for founders.

Product 99

Product Growth GTM Hospitality 99

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 97

GTM Engineering Electricity X-functional 97

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As we move toward 2025, the next phase of this market evolution is clear: AI-driven sales and marketing tools are taking the spotlight.

GTM 112

GTM Sales Pipeline Growth 112

Heinz Marketing

APRIL 2, 2025

Creating Alignment Across Teams One of the biggest takeaways from this event is to ensure sales and marketing departments are on the same team. Everyone in your go-to-market (GTM) organization should understand and align with these definitions. But how do organizations accomplish this? Want to chat?

Pipeline 57

Pipeline GTM B2B Follow-up 57