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How to revamp your lead scoring strategy for 2025

Martech

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Consider tracking the following engagement data points.

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Retail media networks continue to grow: 2025 predictions

Martech

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. Clean rooms and data collaboration Data platforms and data collaborations will be a big part of the growing RMN space in 2025.

Retail 122
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Marketers link AI to revenue growth and plan to increase 2025 investments

Martech

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. 52% said AI skills will be much more important for hiring in 2025. AI adoption. Why we care.

Growth 132
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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. It will be necessary to do the following. Up to 72% of U.S.

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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

Because no one knows whos supposed to follow up, the lead just sits there. Set up rules so leads are routed to the right person immediately based on location, deal size, product interest or any other criteria that make sense for your business. Trends and questions change, so your materials need to keep up. Processing.

CRM 126
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Will AI agents conduct the martech orchestra in 2025?

Martech

Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? As Brinker observes, medium-sized vendors are following a similar path (Braze and Zeta, for example). Email: Business email address Sign me up!

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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Business email address Sign me up! 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement.

CTR 112