Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and 7 startups The most successful companies understand that product and go-to-market strategy must be deeply interconnected. Is the person using your product the same one making the purchase decision?

GTM 95

GTM Cross-sell Finance Price 95

Sales Hacker

APRIL 4, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Theyre redesigning their go-to-market architecture from the ground up to scale with systems, not just people. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. The future of GTM is AI-powered.

GTM 99

GTM X-functional Engineering Government 99

SaaStr

DECEMBER 5, 2024

Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less.

GTM 109

GTM Cold Call Follow-up Technology 109

SaaStr

JUNE 6, 2025

G2 has its latest Buyer Behavior report out and while most of its take-aways are things we know or should know, it’s a wake-up call for anyone thinking AI isn’t important in their category: 🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report 1. Same technology, completely different go-to-market approaches

Territory 56

Territory Pitch Price Finance 56

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. Can they have confidence in us and our products?

GTM 113

GTM Drivers/motivators Legal Finance 113

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Focus on the problem, not the product. When pitching, emphasize the specific problem your product solves rather than its features.

Cold Call 67

Cold Call GTM Objection handling Sales 67

SaaStr

JUNE 6, 2025

pic.twitter.com/IPZBNrz1jQ — Sam Altman (@sama) May 21, 2025 Here’s the rationale: #1. Whether it’s hiring a VP of Sales who’s scaled a team to $50M ARR or finding a product leader who’s built enterprise-grade solutions, the talent pool here is unparalleled. #2. — Hurley (@Johnsjawn) May 31, 2025 #4.

Start-ups 88

Start-ups B2B Networking Up-sell 88

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

NOVEMBER 1, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning.

Product 99

Product Growth GTM Hospitality 99

Highspot

APRIL 28, 2025

The go-to-market landscape is evolving fast. Based on our survey of 350 global go-to-market professionals, the answer is clear: Theyre leveraging AI to power go-to-market execution. Today, just 10% of organizations are very effective at driving go-to-market initiatives that deliver business results.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Shipping product is easier than ever. Go-to-market becomes your edge. Distribution.

GTM 68

GTM Represent Legal Go To Market 68

SaaStr

NOVEMBER 24, 2024

How to Successfully Bring AI Products to Market at Scale with GitHub’s CRO” # 2. Samsara’s Rise to Vertical SaaS Leader and $1B+ ARR with Samsara’s CEO and Co-Founder” #3 What Really Matters in SaaS in 2025 with Jason Lemkin and Dave Kellogg # 4. Carta: 43.6% appeared first on SaaStr.

Growth 112

Growth Go To Market Product Sales 112

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!! He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM.

Negotiate 91

Negotiate GTM Campaign Growth 91

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment. Can they have confidence in us and our products?

GTM 102

GTM Drivers/motivators Legal Finance 102

Salesforce

MAY 15, 2025

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. Thats your go-to for real-time usage data on those cool consumption-based products. Now, get this: Flex Credits are here! We’re excited to see the innovative solutions youll create!

Original Equipment Manufacturer 101

Original Equipment Manufacturer Cross-sell Manufacturing Trust 101

Sales Hacker

NOVEMBER 8, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 108

GTM Customers Hospitality UX 108

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. Use cases for AI agents in B2B marketing, sales and product. Click to expand.

B2B 92

B2B GTM Government Strategic planning 92

Sales Hacker

APRIL 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. acquisition and later scaling Cartas revenue from $20M to $450M, Jeff has seen every kind of market cycle, product pivot, and team evolution. Jeff Perry , Chief Revenue Officer at Carta for more than six years, proves it.

Growth 68

Growth GTM Cross-sell Negotiate 68

Sales Hacker

MAY 9, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Now in 2025, AI promises have simply become baseline expectations. Describing your product as AI-powered is like saying its internet-connected in 2005. Next, show what your product actually helps people achieve.

GTM 82

GTM Launch Represent Growth 82

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52

SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.

Pitch 72

Pitch Strategize B2B Strategic planning 72

Sales Hacker

FEBRUARY 3, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. S-Curve bets help us anticipate market saturation or operational bottlenecks before they happen. This landscape map of 2025 features autonomous agents and AI assistants (co-pilots). Culture is Your Second Product.

GTM 65

GTM Objectives and Key Results Quota Real Estate 65

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. Marketers are shipping more content. We’re doing so by using AI, operator networks, and go-to-market strategies to power the next wave of tech winners.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Drivers/motivators 128

Drivers/motivators Strategize B2B Growth 128

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. His view is your sales team teaches your customers how to get value out of your product. Talk to users. Ron recalls.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

SaaStr

APRIL 13, 2025

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual !

Cross-sell 62

Cross-sell Launch UX Up-sell 62

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. This approach also improved forecasting accuracy by combining sales and retention data, enabling better pricing, resource allocation, and product planning. 2 mistakes product managers should avoid.

GTM 105

GTM Customers Sales Growth 105

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 97

GTM Engineering Electricity X-functional 97

Sales Hacker

MARCH 1, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The best-run SaaS companies dont just grow revenue; they build operational discipline, create high-retention products, and structure themselves for long-term enterprise value. Winning products transform how work gets done.

GTM 64

GTM Non-Profits Launch Growth 64

Sales Hacker

OCTOBER 2, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Product : Attention At Attention, call recordings and CRM auto-fill are just the beginning. Help your team close more deals.

GTM 112

GTM Sales Pipeline Growth 112

Heinz Marketing

NOVEMBER 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing We’re nearing the end of 2024, and planning for 2025 is in full swing. If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch.

B2B 52

B2B Objectives and Key Results Niche Gaming 52

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week.

Launch 113

Launch Pitch Technology Technology 113

SaaStr

MARCH 18, 2025

Joselyn Goldfein , Managing Director at Zeta Venture Partners, which invests in AI and data infrastructure-focused startups from inception through seed stage And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay!! The winning approach: Start with employee-facing tools that deliver measurable productivity gains.

Growth 70

Growth Government Customers Healthcare 70

Highspot

MAY 30, 2025

Research from the State of Sales Enablement Report 2025 emphasizes this disconnect: nearly half (47%) of organizations today struggle with their customer experience, and 41% say buyer engagement is a key challenge. And with new innovations from Highspots Spring 2025 Launch , this next era of AI-powered buyer engagement is within reach.

Meeting 52

Meeting Territory Trust Go To Market 52

Highspot

JANUARY 27, 2021

The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers. 80 percent of business-to-business sales will happen digitally through 2025 (Gartner, “The Future of Sales”, M. According to Gartner, Inc., Buckley, T. Travis, 8 September 2020).

Growth 98

Growth Customers Territory Strategize 98

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. Product-led growth (PLG) is taking center stage in response to these changing buying patterns and flipped the sales funnel we’ve come to know. RevOps as a unifying force in go-to-market strategy. Not anymore.

Growth 104

Growth Drivers/motivators Go To Market Sales 104

Highspot

MARCH 31, 2025

Highspot is honored to announce that we are the only vendor to be recognized as a Customers’ Choice in the 2025 Gartner Peer Insights “Voice of the Customer for Revenue Enablement Platforms report. In our opinion our customers trust and feedback are what drive us to enable the impossible for go-to-market teams everywhere.

Customers 52

Customers Represent Pitch Drivers/motivators 52