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Retail media networks continue to grow: 2025 predictions

Martech

Over the last year, the RMN space saw new in-store standards and solid growth. Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot.

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The Great Flattening: Growth Rates for B2B Leaders from 2020-2025

SaaStr

Remember when 100%+ growth was table stakes for SaaS startups? Because the data from four of our biggest B2B winners tells a very different story about what “good growth” looks like in 2025. Scale Kills Velocity When Snowflake was doing 124% growth, they had $265M in revenue. The lesson?

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Thats why 94% of sales organizations are consolidating their tech stacks this year.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM
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The Hidden Costs of Efficiency

Sales Hacker

Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed.

GTM
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The Best Sales Certifications to Get in 2025

RingDNA

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. Top Sales Certifications Worth Earning in 2025 1. It’s ideal for front-line managers, directors, and anyone tasked with team development.

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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

Why 40% Cloud Adoption Marks the End of Easy Growth. The easy growth is over—companies like Zoom exemplify this with saturated markets and nowhere left to expand rapidly. The Data Doesn’t Lie: SaaS Growth is Fundamentally Slowing We’re witnessing something unprecedented in the SaaS world. The market is saturated.