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After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. AI adoption. Shifts in perception. Processing.
Over the last year, the RMN space saw new in-store standards and solid growth. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. In 2025, look for AI to help automate the processes and workflows behind these experiences. This is likely to continue.
As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Growth trajectory Companies on a growth trajectory (e.g.,
To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Dig deeper: Why smart marketers should front-load spending in 2025Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend.
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.
Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.
Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. To help your team stay ahead in 2025, Ive put together this list of 17 must-have sales productivity tools. Thats why 94% of sales organizations are consolidating their tech stacks this year.
Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Lessons from the past peak season to inform your 2025 plans. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.
Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The post AI transformation: 2025 predictions appeared first on MarTech. Processing.
Digital, in-store, mixed phygital journeys theyre all on the table in 2025. Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.
15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.
The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. Methodology The report is based on a survey of 534 B2B marketing professionals in February 2025. Email: Business email address Sign me up!
billion in 2025, up 14.2% At that growth rate, influencer marketing will outpace both digital and social media ad spend growth in the U.S., The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. Email: Business email address Sign me up!
The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And
Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025.
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That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?
By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. First, Understand your marketing goals for 2025.
The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. million, up 23% compared to Q1 ’23.
In “ Trailblazer ,” he explains how a values-driven culture can lead to growth, innovation, and a meaningful career. Richard Branson | Founder Of The Virgin Group, Author, And Philanthropist Key takeaways Purpose drives growth: Profits will follow when your business is built on a strong purpose that drives real-world impact.
A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs.
I am referring to the need to tackle marketing financial planning for 2025. It can make sure each budgetary element—content, campaigns, and technology investments—is optimized to work together, driving cohesive demand generation throughout the fiscal year. Working on budgets is not necessarily a marketer’s favorite task.
Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. GTM 123: Customer Experience Fuels Business Growth, Build a Customer-First Culture with Kim Peretti Kim Peretti is an experienced Customer Success executive with over 25 years in the technology industry.
Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. The Tenyx acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends Oct. billion in cash.
Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. Proficiency in marketing technology, including CRM, automation, AI and analytics tools. Data and AI enable marketers to drive strategic growth and deliver measurable business impact.
As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Achieving this requires robust technology and a cultural shift within the organization — breaking down silos and fostering collaboration across departments.
And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many more! Samsara achieved remarkable growth – from $1M ARR a year after launch to $100M ARR just 2.5 years later.
Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Processing.
That’s according to a new report from Semrush, “ The Rise of the Full-Stack Marketer: 2025 ” ( registration required ), which takes an in-depth look at full-stack marketers. That can lead to micromanagement, deprioritized marketing efforts and cultures that prioritize quick wins over long-term strategic growth.
After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. The market is once again rewarding recurring revenue models and predictable growth patterns. That’s not a typo. above IPO price.
“This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes and shifting consumer behaviors,” the report states. annual growth and three times the 5.2% growth in 2023. YoY growth, maintaining its leading 39.8% YoY growth in 2024, reaching $88.8
G2 has its latest Buyer Behavior report out and while most of its take-aways are things we know or should know, it’s a wake-up call for anyone thinking AI isn’t important in their category: 🚀 Top 5 SaaStr Learnings from G2’s 2025 Buyer Behavior Report 1. Same technology, completely different go-to-market approaches
Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.
Run your most critical, AI-powered apps on pic.twitter.com/M6tdOd2uQV — sridhar (@RamaswmySridhar) June 2, 2025 Databricks Neon Deal value: ~$1 billion Neon has more than 18,000 customers Founded in 2021, raised $129.6 rose to 30.8%, and experts predict a record number of SaaS mergers and acquisitions (M&A) in 2025.
Hit the ground trailblazing in 2025! Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025? Every new Trailhead badge completed between January 1-31, 2025, counts as one entry for a chance to win* a mystery prize box (1 of 100). What is Seize the Trail?
What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% compound annual growth rate. Whatever the problem, they don’t just throw technology at it. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap?
To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. That’s why high-growth companies are investing heavily in data governance.” Here’s what’s changing in sales operations and what teams need to know to succeed.
Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. Brinker and MarTech Editorial Director Mike Pastore unveiled the survey today at the first session of The MarTech Conference 2025.
This remarkable growth underscores the critical role of AI in driving innovation and efficiency across industries. Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. The Predictive AI Market is estimated to reach $108.0
Fortunately, advances in sales technology have made it easier than ever for sales leaders to take on the role of data scientists. While it’s true that reps can’t completely control the amount of conversations they have each day, with dialing technology they can maximize their chance of connecting with sales-ready leads.
New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. as of April 2025, the growth trajectory has flattened since late 2024. Perhaps most significantly, we’re not seeing the explosive growth in new providers that characterized the earlier phases of the market.
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