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2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. The answer? You’re not alone.
Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. March 2025 : Google Ads will disable creation of new VACs.
For marketers looking to meet customers where they are , social media cant be overlooked. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. They are also the place where content creators and influencers cultivate passionate fan bases.
By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year.
As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? This session is your guide to boosting efficiency, enhancing customer experience, and driving profitability through strategic planning. Integrate modular tools to meet your unique needs.
Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation. Automation isn’t new — it’s been changing how we work for decades.
But … 🔥Already got 15 meetings from it, 7.5% ✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t work. They want magic.
Let’s dig into the most impactful HubSpot updates for June 2025. It learns from your existing content, connects to third-party systems, and helps you meet rising customer expectations without increasing manual workload. Want to know what typically happens before a deal closes, or what comes after someone books a meeting?
While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Moreover, the costs associated with this approach are typically much lower. Customer maturity indicators.
Moments is now available inside Zoom meetings. now transcribes and analyzes Microsoft Teams meetings in languages other than English. What this gives you You can now see which specific actions, such as confirming next steps or qualifying a budget early, actually lead to tangible outcomes, like booked meetings or advanced opportunities.
From AI Support to AI Teammates Right now, most companies are using AI for support functionsscheduling meetings, drafting follow-up emails, transcribing calls, and generating basic reporting. A 50/50 Sales Team. 50% of your team are humans. 50% are AI. At least for SMB and more routine mid-market sales. We’re close here. Just fewer.”
Bessemer’s Talia Goldberg and Google Cloud’s COO Francis Duza were kind enough to join us at SaaStr AI Summit 2025 on what’s driving the fastest technology adoption in decades. ” This openness isn’t altruistic; it’s strategic. Both investors and platform providers are betting on a multi-model future.
To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. For instance, Highspot’s AI-powered meeting intelligence enables smarter coaching to individual reps.
As an example, there may be reps who spend less time on calls but are more efficient at booking meetings and moving deals forward. More successful reps might be more strategic about when they dial prospects. Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025.
Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Yamini Rangan, CEO of HubSpot, echoed the same at SaaStr 2025: 3. The other 72%?
Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. Sales Ops is Shifting from Activity Tracking to Outcome-Based Metrics For years, sales teams have focused on quantity-driven KPIs like calls made, emails sent, and meetings booked.
To build lasting relationships, adopt a customer-centric approach that meets clients’ evolving needs with precision and reliability. Trust as a strategic imperative Marketers aim to increase brand awareness and grow brand value the price the brand could command if sold. Trust grows from: Successful project delivery.
Jonathan Vassel, CRO at Toast helped scale the company from $20M ARR in 2017 to $1.7B+ ARR in Q1 2025 and a stunning $25B market cap. Toast just reported Q1 2025 results showing $1.7 Strategic Implication : Your business model directly determines your go-to-market strategy. This creates a sustainable competitive moat.
The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It is about the tone and voice of the words you use.
Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd.
Three major surveys released between Fall 2024 and Spring 2025 offer distinct yet complementary views on martech and organizational readiness: The CMO Survey (Duke University). Lead cross-functional data initiatives Establish regular data health check meetings with IT/Ops, sales and customer service teams.
The Strategic Imperative Sales leaders should start preparing now: Identify deflection candidates : Which deals require minimal human judgment? .” Applied to simple sales scenarios, this suggests significant deflection potential. But we’re still in the early adoption phase compared to support’s mature implementation.
This automation improves cash flow management and streamlines the collection process, allowing managers to focus on other strategic tasks without worrying about overdue invoices. Merchants can ensure timely payments and minimize outstanding balances with minimal effort.
Use cases include: Prepping reps before meetings. You can ensure that your credits are spent strategically, without accidentally overwriting valuable manual inputs or enriching records that don’t matter. The post The 14 best HubSpot updates from May 2025 appeared first on MarTech. Notifying teams of reassigned deals or tickets.
And so literally in the middle of meetings, we’d be like, how does somebody do this? And so I do more strategic thinking here and more rote execution here. So yeah, definitely bake that into your 2025 marketing strategy if it’s not already. So I can’t say we’ve had an aerospace engineer on the pod.
Sales reps who leverage task automation tools and AI are more likely to meet quota. As you consider your marketing and sales goals , ask yourself questions like: Which ‘simple’ tasks consume a lot of manual effort but add little strategic value? Task automation doesn’t just help at a micro level.
Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.
Your SaaStr sponsorship isn’t just advertising—it’s a strategic endorsement from the industry’s most respected platform. We maintain mindshare as the leading AI outbound platform, get to meet our buyers and partners IRL, and source 100s of leads and $millions of pipeline.”
We maintain mindshare as the leading AI outbound platform, get to meet our buyers and partners IRL, and source 100s of leads and $millions of pipeline.” A lot of people are against conferences, but they are an exceptional channel for us. Documented Performance: 675% ROI on their total event investment $2.7M
Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. So what does holiday 2025 look like in a time of increasing economic pressure, rapidly changing consumer optimism, and artificial intelligence? Why is this important?
In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. They set up meetings with Fortune 500 CIOs. Similar to most structures of a technical sales team.
The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. The post AI-Powered GTM: Insights From the State of Sales Enablement Report 2025 appeared first on Highspot. Wed love to hear from you.
According to Gartner’s 2025Strategic Roadmap for an AI-First Sales Organization¹, Revenue Action Orchestration is a key capability for enabling AI-powered sales execution at scale ( Gartner Report ). Legacy sales tools were built in silos. That’s not a tech problem, but a sales execution problem. The issue isn’t a lack of data.
Considering the prediction that AI will power 95% of customer interactions by 2025 , there’s no time like the present to invest in this invaluable sales ai software. Understanding problems that were surfaced along with potential solutions that were raised or agreed to in the prior meeting will greatly increase your chances of winning.
Employee/early investor liquidity without going public → Strategic acquirers stepped up. Here are notable $1B+ private B2B and SaaS acquisitions from 2024-2025, demonstrating how M&A dominates over IPOs: Major Private Company M&A Exits: Wiz → Google (2025): $32B Melio → Xero (2025): $2.5B
Focus on managing these platforms directly to ensure you meet your audience where they are. Master the art of entity optimization By 2025, a knowledge panel on Google will be the baseline requirement for competing in search. This is a multidimensional grid designed to guide strategic thinking.
This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025strategic roadmap? Show up at team meetings to understand challenges firsthand. They begin with broad mandates like exploring AI capabilities or investigating composable architecture.
. “Leaders are busy—spending one or two hours in role plays isn’t scalable,” said Niyati Parikh, Dean of Sales College at Visa University at Visa, shared for our State of Sales Enablement Report 2025. Can I ask, are those other tools meeting all your must-haves?” ” Buyer: ” Not really. What worked?
The Marketing Vitality Index concludes CMOs are operating in a high-risk, high-reward environment, which puts them under pressure to grow revenue, meet rising customer expectations, create operational efficiencies, improve campaign performance, rein in costs and address challenges in martech.
I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? It’s a tricky balance. But how do you ensure your efforts resonate when it matters most?
@perplexity_ai 's CBO @dmitry140 + @samdblond on AI in Sales: You Must Move Much Faster – No excuse to not be moving much faster than 12 months ago – Every question you'd ask in a meeting you can just ask an AI in advance. No excuses. – No excuses to be doing pic.twitter.com/NWjVbLL71C — Jason SaaStr.Ai
You’ll walk away from this episode with some great ideas from top operators on how to increase revenue, align your teams, and make a huge impact for your company in 2025. New year, time to take back control – 2025 is the year of inbox zero. We are in 2025. And 2025 is the year of inbox zero for me.
LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. Would you show up to an important meeting wearing shorts and a Panama hat? CEOs & COOs: Need to build strategic partnerships? It’s that simple. It’s an absolute must.
They research independently, evaluate vendors asynchronously, and expect digital tools—not just sales meetings—to guide their journey. Even when it’s accessible, reps aren’t always trained on how to use it strategically within their sales process. 2025 SKO Industry Report What are Digital Sales Rooms? All rights reserved.
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