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How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

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Responding to RFPs in B2B Sales: A Strategic Approach for 2025

RAIN Group

In truth, without a strategic approach, businesses waste valuable resources on low-probability bids. Worse, failing to differentiate means buyers default to price-based decisions rather than value-based ones. Yet most sellers respond reactively, mistakenly believing that more proposals mean more deals.

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Change – The Ultimate Sales Survival Skill

Sales Pop!

As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline. Assemble your teams now.

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd. net income, 111.5%

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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. above IPO price. returns from their initial pricing. returns from their initial pricing. But Circle isn’t alone.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.

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