This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.
ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.
In truth, without a strategic approach, businesses waste valuable resources on low-probability bids. Worse, failing to differentiate means buyers default to price-based decisions rather than value-based ones. Yet most sellers respond reactively, mistakenly believing that more proposals mean more deals.
As we march towards the end of 2024 and another selling year, we work to close deals and position ourselves for a strong start to 2025. For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline. Assemble your teams now.
Where Veeva Stands Today (2025) The results of these early learnings: $2.75B+ annual revenue (2025) – from $129M at IPO in 2013 $45.9B Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd. net income, 111.5%
After years of drought, 2025 has delivered a scorching hot public market for tech companies so far, with some eye-popping returns that should have every SaaS founder and investor paying attention. above IPO price. returns from their initial pricing. returns from their initial pricing. But Circle isn’t alone.
The Early Deflection Opportunities Smart sales leaders are identifying their “support ticket equivalents” – the routine sales interactions that could be handled by AI: Low ACV Deals at List Price : If customer has already tried on their own, they may not even want to talk to human.
Billion in 2015 Second IPO in 2021, $10 Billion market cap Salesforce acquires them in 2025 for $8 Billion Man, it's a journey pic.twitter.com/Lmi9NPQbj6 — Jason SaaStr.Ai Lemkin (@jasonlk) May 27, 2025 Salesforce just agreed to finally acquire Informatica for $8 Billion after trying for some time.
Trust and value correlate to hard business metrics, such as repeat purchase rates, price premiums and customer loyalty. You are ‘there’ for the customer CMB’s 2025 Brand Trust report (registration required) highlights the principal factors contributing to brand trust in addition to transparency and integrity: Dependability.
Is it something unique about their products, the absence of competition, clever marketing/outreach programs, leveraging thought leadership, something in their sales process, their pricing? They have moved into a position of being strategically important to their customers. Is there something unique about their sales teams?
More successful reps might be more strategic about when they dial prospects. Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025. What it Measures: The average price of your closed deals (can be calculated by product or as an overall average of all products).
The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. The “it” toys and gifts will always be included.
Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. Online sales were essentially flat as consumers continued to wait out price and economic volatility. The first quarter’s sales results reflected this mindset.
The IPO market has been … on fire in 2025. Perhaps most importantly, Navan is on track to achieve profitability in 2025, addressing the market’s newfound emphasis on sustainable unit economics over pure growth. Strategic Moves Signal IPO Preparation Navan’s leadership appointments read like an IPO playbook.
In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.
Sydney Sloan, CMO at G2 and SaaStr fan favorite, shares insights from G2’s annual buyer behavior report to help prep you for the 2025 buying cycles. T he good news is that G2’s data shows that more people are going to be buying software in 2025 than in 2024 , with only 6% saying they are going to buy less. The promise of AI.
And so I do more strategic thinking here and more rote execution here. So yeah, definitely bake that into your 2025 marketing strategy if it’s not already. So I can’t say we’ve had an aerospace engineer on the pod. So you are number one. Scott Barker: [48:32] I love it. Great, great advice. Just everyone wins.
From a brand-new AI-powered pricing model to smarter workflow tools and advanced video marketing capabilities, this month’s updates are all about helping you move faster, work smarter and get better results across the board. The post The 14 best HubSpot updates from May 2025 appeared first on MarTech.
Pricing and packaging is the link between product and growth Pricing and packaging are more than just setting a pricethey help customers understand the value of your product, how they use it, and whether they stick with it long-term. Many companies overthink pricing or delay important decisions.
In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. In 2025, brand strategy and activation received the third-largest share of marketing spend — 8.8% Another is the brand’s price premium, the additional revenue a company can command due to brand strength. of the total budget.
Your SaaStr sponsorship isn’t just advertising—it’s a strategic endorsement from the industry’s most respected platform. Start dominating where industry leaders gather, evaluate solutions, and make purchasing decisions.
. “Leaders are busy—spending one or two hours in role plays isn’t scalable,” said Niyati Parikh, Dean of Sales College at Visa University at Visa, shared for our State of Sales Enablement Report 2025. This role play helps sales reps hold the line on pricing, explore alternatives, and negotiate without discounting too quickly.
If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. Pricing : Free plan available. Pricing: Custom pricing based on team size. Side note: I dont *love* how complicated it is to find pricing information.) Lets get started!
But here’s the kicker—media price inflation means CMOs are getting less bang for every buck. Here’s how the smartest CMOs are fighting back. For 400+ CMOs surveyed by Gartner , this represents a harsh new reality—the days of growing marketing budgets are over, at least for now. of budgets. That’s 2.4%
LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. CEOs & COOs: Need to build strategic partnerships? Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. It’s that simple.
“When AI is everywhere, it’s the personalized, human moments that capture—and keep—a buyer’s attention,” the Highspot State of Sales Enablement Report 2025 explains. According to our State of Sales Enablement Report 2025 , teams that utilize AI in coaching programs are 20% more likely to achieve improved revenue outcomes. Did you know?
Non-technical CEOs can win in AI : Despite conventional wisdom, OpenAI is dominating with non-technical leadership because they excel at recruitment, empowerment, and strategic partnerships. Every struggling marketer who doesn’t understand AI is deploying Clay – it’s become the Hopin of 2025 for marketers.
When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025.
“You have to tear up your 2025 strategy and start afresh,” said Ewan McIntyre, chief of research and VP analyst for marketing at Gartner. “The situation for marketers as we entered 2025 was that it seemed like marketing budgets might hold up this year,” he said. Email: Business email address Sign me up!
We recognize that our prospective clients are trying to make a rare, strategic, decision they need to get right on their first attempt. We reject the idea that discounts and pricing concessions are the sales success, focusing instead of differentiation through expertise and authority and problem-solving.
And you mentioned customer, I’d love to hear your perspective on customer overall and how that’s maybe an unexploited strategic lever for SaaS companies. And so to me, like I think customer is like one of the things you should be the absolute most strategic about that people usually aren’t like, what do I mean by that?
This isn’t just another integration—it’s a strategic repositioning. Read more from @kevkubernetes and @steph_palazzolo 👇 [link] — The Information (@theinformation) June 11, 2025 This likely will be effective — for a while. Feature-based pricing shifts to data access and API call limits.
The latest Q2 2025 Pitchbook-NVCA venture data reveals a highly bifurcated market: AI companies and top-tier startups are raising record amounts at premium valuations, while everyone else faces the toughest funding environment in a decade. Most telling: every major IPO in Q2 priced 17-64% below peak private valuations. months (up 22%).
SaaS / B2B Public Stock Performance 1H’25: Top Winners & Losers 📊 Market Summary: SaaS Sector in 1H’25 The SaaS sector experienced a dramatic bifurcation in the first half of 2025, with clear winners and losers emerging based on AI differentiation, security positioning, and vertical specialization.
Per seat pricing is hardly dead in the age of AI. But the AI tooling industry just hit its first major pricing bump. This wasn’t just about price increases. And it may signal the beginning of the end of bargain per-seat pricing for AI tools. In fact, it’s driving the $1B+ vibe coding revoltion.
If a prospect asks about integrations, pricing details, or implementation requirements that you’re unsure about, you’ll simply ask your AI, and it will provide the perfect answer in real-time. It can handle pricing questions, objections, and proposals without emotional baggage or commission pressure.
✨ Lemkin (@jasonlk) July 1, 2025 Data-Driven Learning #1: Non-Designers Drive 67% of Revenue Growth The Data : Two-thirds of Figma’s customer base identifies as non-designers (product managers, developers, marketers, executives). ” Companies achieving 60%+ Rule of 40 scores trade at 2-3x premium multiples.
revenue, ~$20B total funding 2025: $12.7B It’s strategic market warfare The Three Phases of Parallel Scaling Phase 1: The Research Years (2015-2021) Funding Strategy : Patient capital for R&D Revenue Strategy : Minimal commercialization OpenAI spent six years building the foundation while burning investor capital.
Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Strategic framework for marketing to Gen Z I’ve developed a framework for marketing to Gen Z based on my work with cutting-edge wellness tech brands.
If your company is still in “wait and see” mode, now is the time to act, even if the only message you can send is to explain how tariffs will (or could) disrupt operations, force you to raise prices or substitute or discontinue some imported products, or why you won’t be changing things for now. Processing.
And of course, close deals faster 2025 is the year of inbox zero for me. And one of the reasons that they have a message [00:22:00] that people pay to receive is they can go look at the prices. And then he can quantify it and say, Ooh, your menu prices are 10 and they’re 50 on Uber Eats and DoorDash. Yes or no, right?
Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! Strategic Partnerships Need Internal Champions : Real partnerships only exist when someone’s career depends on your success.
I compare this to a Strategic Account Executive at a tech company: They will often connect with other Strategic AEs at non-competing companies with an overlapping ICP. Plus, the Innovator’s Dilemma, how pricing strategies are changing for AI products, and the impact of AI SDRs on pipeline. Relationship Selling 101).
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content